Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach
In this episode of Productive Insights Podcast, host Ash Roy interviews copywriter Alexi Neocleous about a 3-pronged approach to market research. Neocleous explains that understanding and clarifying search intent allows for the prediction of user behavior, giving businesses a…