January 2024 State of the Canadian produce industry
In this episode, Jane Proctor , CPMA’s Vice President of Policy & Issue Management leads a discussion with CPMA Chair, Colin Chapdelaine , Brian Faulkner of BCfresh and Sue Lewis , CPMA’s Vice President of Market Development on the state of the Canadian produce industry. The four share their perspectives on: • Two recent research reports on the enormous contribution of the fresh produce industry to the Canadian economy. • What the industry and the government can do to improve Canadians’ health by encouraging the consumption of fresh fruits and vegetables. • Marketing fresh produce to Canadians using tips from the Half Your Plate website.