Private Practice Survival Guide
Business & Finance
About
This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com
Episodes
- The Practice Freedom Mindset: From Overwhelmed Operator to Strategic Leader with Jamey Schrier
In this episode, Jamey Schrier shares the core principles of the Practice Freedom Mindset, detailing his own transition from an overwhelmed private practice owner to a strategic leader. The discussion covers identifying burnout, the import…
- The 15-Minute Daily Security Checklist for Practice Owners
This episode of the Private Practice Survival Guide introduces a 15-minute daily security checklist for practice owners, focusing on protecting operations and patient data. It covers essential practices like managing passwords, identifying…
- Cybersecurity Wake-Up Call: Why Your Practice Is One Click Away from Disaster with Yves Martin
Brandon Seigel interviews cybersecurity expert Yves Martin on the Private Practice Survival Guide Podcast. They discuss the critical importance of cybersecurity for private practices, covering threats like phishing and ransomware, and deta…
- Building Your Team's Career Development Pathways
This episode of the Private Practice Survival Guide with Brandon Seigel discusses creating career development pathways to improve employee retention and organizational growth. It covers strategies like 12-36 month plans, horizontal and ver…
- The People First Revolution: Why Patient-Centered Care Is Killing Your Team with Amy Lafko
Amy Lafko explains the "People First" approach in healthcare, suggesting that prioritizing team well-being enhances practice success and patient care. The episode contrasts this with traditional patient-centered care, which can cause team…
- The Weekly Cash Flow Dashboard You Should Build Today
This episode of the Private Practice Survival Guide explains the importance of cash flow management for healthcare business owners. Host Brandon Seigel details how to implement a weekly cash flow dashboard and a rolling 13-week forecast to…
- Cash Flow vs. Profit: Why Your P&L Is Lying To You with Sean Healy
This episode of the Private Practice Survival Guide features Sean Healy explaining the crucial differences between cash flow and profit for private practices. Learn how factors like owner compensation, debt, and taxes affect cash flow and…
- Defining Your Unique Clinical Positioning Statement
This episode of the Private Practice Survival Guide features Brandon Siegel explaining how private practice owners can create a unique clinical positioning statement. The discussion covers methods like the 'only one' exercise and competito…
- Escaping the Insurance Trap: Building Your Authority Brand with Greg Todd
In this episode, Brandon Seigel and Greg Todd discuss escaping the "insurance trap" by building an authority brand. They cover strategies for healthcare providers to differentiate their practice, diversify income streams beyond insurance,…
- The Ultimate Guide to Employee Operations Manuals
Brandon Seigel explains the importance of employee operations manuals for private practices on the Private Practice Survival Guide podcast. He covers creating manuals using sprints, incorporating various training methods like videos and ch…
- Building an HR Foundation: Must-Have Policies for Private Practice with Scott Booher
Host Brandon Seigel and guest Scott Booher discuss essential HR policies and strategies for running a private practice. They cover common HR pitfalls, the importance of employee handbooks, and managing compliance for remote and multi-state…
- Most Common Private Practice Compliance Blunders
In this episode, Brandon Seigel identifies five common compliance errors in private practices, such as HIPAA failures, billing issues, and workplace violations, often stemming from employee negligence. He outlines actionable prevention str…
- Strategies For Conducting Internal Private Practice Compliance Audits
Brandon Seigel of the Private Practice Survival Guide discusses how to conduct internal compliance audits in private practices. He covers the three core pillars of HR, billing, and clinical documentation, offering a framework for audit sch…
- Identifying Your Ideal Team Player
Brandon Seigel discusses hiring ideal team players for private practices, focusing on the "Humble, Hungry, and Smart" framework. He explains how to assess candidates for character and cultural fit to reduce turnover and improve practice su…
- Defining Your Team Approach
Brandon Seigel explains how a defined team approach is a powerful growth lever for private practices. He details the four pillars of high-performing teams and introduces the UNITE framework for building a collaborative, effective team.
- How To Find Your Ideal Private Practice Buyer
This episode of Private Practice Survival Guide features Brandon Seigel discussing how to find the ideal buyer for a private practice. Seigel explains market trends driving consolidation, buyer categories, preparation strategies for better…
- Identifying Your End Game: Forecasting Your Final Play
Brandon Seigel discusses defining your private practice endgame and developing an exit strategy. The episode covers realistic valuation, buyer types, and the metrics buyers value, emphasizing 5-7 year planning for maximizing practice value…
- Defining Your Private Practice Sales Valuation
In this episode of Private Practice Survival Guide, Brandon Seigel explains how to define a private practice's sales valuation, detailing deal structures like stock vs. asset sales and the impact of insurance contracts. He covers valuation…
- Succession Planning: The Art Of Planning For The Future
This episode of the Private Practice Survival Guide features Brandon Seigel explaining succession planning for private practices. He covers its application to various roles and emphasizes planning ahead for continuity, talent retention, an…
- The Benefits For Private Practices To Operate As An MSO
In this episode, Brandon Seigel discusses the advantages and disadvantages of private practices operating as Management Services Organizations (MSOs). He covers how an MSO structure can separate non-clinical functions to enhance scalabilit…
- Understanding A Multiple Tax ID Private Practice Approach
Brandon Seigel explains the multi-tax ID private practice model on the Private Practice Survival Guide Podcast. He details how separating services into different tax IDs, like insurance, concierge, and an MSO, can enhance flexibility, comp…
- Brandon's Favorite Leadership Books
In this episode, Brandon Siegel of the Private Practice Survival Guide Podcast discusses leadership books that influenced his approach to healthcare leadership, covering topics like psychological safety, organizational clarity, and team de…
- DNA Of A Private Practice Leader
This episode of the Private Practice Survival Guide breaks down leadership failures and success factors in practice operations, using a Vision-Driven Strategist framework. It explores the roles of team, culture, structure, empathy, social…
- 3 Tips To Optimizing your Call-To-Action Approach Via Direct Mail
Brandon Siegel shares 3 tips to optimize direct mail calls-to-action on The Private Practice Survival Guide. Learn how clarity, urgency, and mobile-optimized landing pages improve results, with a case study on using vacation incentives for…
- How Direct Mail Marketing Is Transforming Private Practice Growth
This episode of the Private Practice Survival Guide discusses how direct mail marketing is becoming a competitive advantage for private practices as digital marketing costs rise. It explores using direct mail as a value-forward, attention-…
- 3 Ways HR Can Transform The Private Practice Owner's Role
Brandon Seigel discusses how transforming HR into a strategic function can help private practice owners move from reactive management to CEO-level leadership. The episode covers building scalable infrastructure, maintaining culture, and us…
- The HR Effect: Building A Workforce That Moves The Needle
This episode of the Private Practice Survival Guide discusses how workforce management, including classification, pay, and structure, directly impacts a business's profitability, valuation, retention, and culture. Host Brandon Seigel cover…
- Why Exempt Salaries Often Fail
This episode of the Private Practice Survival Guide explains why exempt salary classifications frequently fail in private practices, leading to risks like back pay and audits. Host Brandon Seigel discusses FLSA rules, common pitfalls, and…
- ABC's of Employee Compensation
This episode of Private Practice Survival Guide discusses the nuances of employee compensation beyond basic salary. It covers legal classifications, pay structures, total people expense, productivity pay, incentive alignment, and benchmark…
- Does A Personality Test Translate To Performance?
This episode of Private Practice Survival Guide discusses the effectiveness of personality tests in predicting job performance and retention. It highlights the importance of conscientiousness and the value of hiring critical thinkers over…
- Defining Your Personality Assessment Criteria Within Your Organization
In this episode of Private Practice Survival Guide, Brandon Seigel explains how to utilize personality assessments as actionable data for organizations. He emphasizes defining strategic intent and limiting criteria to 3-5 key areas, distin…
- 3 Tips To Relationship-Driven Marketing
This episode of the Private Practice Survival Guide explores relationship-driven marketing, emphasizing trust, dialogue, and client success over transactional sales. It highlights how authentic connection and storytelling create lasting im…
- Enhancing Your Relationship-Based Marketing Approach
This episode of the Private Practice Survival Guide explores relationship-based marketing, differentiating it from transactional approaches by emphasizing trust, consistency, and customer experience. It discusses how to build customer loya…
- Developing Progress: Why Employees Must Reach Goals
This episode of the Private Practice Survival Guide discusses the importance of focusing on progress rather than solely outcomes to foster growth. It highlights how recognizing employee effort, providing autonomy, and creating visible prog…
- Developing An Employee Goal Measurement System
This episode of Private Practice Survival Guide discusses developing an employee goal measurement system. It argues that effective systems focus on purpose and engagement rather than solely on output or company KPIs, leading to better perf…
- Strategies For Evaluating A Trailing KPI
This episode of Private Practice Survival Guide explains how private practice owners can use trailing Key Performance Indicators (KPIs), such as revenue per session and collection rate, to analyze past performance, make better business dec…
- Evaluating Your Past Financial Analytics & Preparing For The Future
This episode of the Private Practice Survival Guide focuses on a practical method for evaluating past financial analytics to identify trends and improve performance. Host Brandon Seigel explains how to analyze historical revenue and expens…
- Why Majority Of Private Practices Fail A HIPAA Compliance Audit
This episode of the Private Practice Survival Guide explains that most private practices fail HIPAA compliance audits due to easily exposed PHI. It details common audit failures and offers practical solutions like annual training, MFA, enc…
- Avoiding HIPAA Pitfalls: Common Mistakes In Private Practice
This episode of the Private Practice Survival Guide covers common HIPAA pitfalls stemming from training gaps and inconsistent workflows. Host Brandon Seigel explains risks, regulatory expectations, and practical safeguards for handling Pro…
- Letting Go Of Ego-Driven Leadership
Brandon Seigel's Private Practice Survival Guide episode discusses the costs of ego-driven leadership and offers strategies for a more collaborative approach, emphasizing trust, shared accountability, and inclusive decision-making to impro…
- The Most Common Leadership Flaws
Host Brandon Seigel explores common leadership flaws in private practices, such as micromanagement, poor communication, and lack of accountability. He provides actionable strategies, including structured feedback and clear systems, to help…
- Identifying Your Private Practice Growth Liability Indicators
Brandon Seigel discusses common growth liability indicators for private practices in this episode, such as cash flow issues, overreliance on single payers, and burnout. He offers strategies to assess financial health, manage operations, an…
- Determining Your Private Practice Growth Trajectory
This episode of Private Practice Survival Guide discusses how to assess private practice growth readiness by examining payer mix, margins, staffing, and infrastructure. Host Brandon Seigel emphasizes data-driven decisions and knowing your…
- Empowering Your Change Management Stakeholders
This episode of the Private Practice Survival Guide focuses on empowering change management stakeholders such as patients, employees, and vendors. Host Brandon Seigel offers strategies for early involvement, providing necessary tools and t…
- Decision Making: Building A Decisive Approach To Change
This episode of Private Practice Survival Guide focuses on building a decisive approach to change for private practice growth. Host Brandon Seigel explains how to make smarter decisions, foster a change-ready culture, and overcome resistan…
- Eligibility Efficiency: Strategies For Organizing Verification Of Benefits
This episode of the Private Practice Survival Guide focuses on creating an efficient insurance eligibility verification system. Host Brandon Seigel discusses strategies such as forming a dedicated task force, simulating workflows, and util…
- New Year New Benefits: Strategies To Optimizing Your Verification Process
This episode of the Private Practice Survival Guide focuses on optimizing the insurance verification process for private practices in the new year. Host Brandon Seigel provides strategies for streamlining verification, preventing surprise…
- Why Management Sucks
This episode of the Private Practice Survival Guide discusses why many managers in private practice fail, often due to promoting top performers without proper training or considering their interest in leadership. Host Brandon Seigel explai…
- Defining DNA & Core Values For Every Employee In Your Organization
This episode of Private Practice Survival Guide discusses the importance of co-creating company DNA and core values with employees. It covers how shared values impact morale, retention, and leadership development, offering actionable strat…
- Strategies For Managing A Marketing Vendor
This episode of the Private Practice Survival Guide focuses on strategies for managing marketing vendors. Host Brandon Seigel explains how to identify, vet, and manage marketing partners to ensure they align with practice goals and deliver…