S9 Ep14 BAG CRAP: Amanda Marcuson, the founder of BAG CRAP, a vintage bag charm brand - on upcycling trinkets and vintage toys into one-of-a-kind handbag charms.

On today's show, we're chatting with Amanda Marcuson, the founder of BAG CRAP. Bag Crap is a vintage bag charm brand built on nostalgi and individuality Amanda is a longtime vintage collector, with a love of treasure hunting that grew over the years as she spent countless weekends at estate sales, thrift stores, and flea markets searching for quirky items. She became a luxury handbag resale expert turned designer and charm curator. She uses vintage keychains and repurposed toys to transform nostalgic items into playful one-of-a-kind bag charms that celebrate sustainability. Her business experienced the bag charm boom – she's been featured in several issues of VOGUE, GQ, and Nylon, and worn by style icons like Tracee Ellis Ross and Gabriella Karefa-Johnson. But Amanda feels in her heart that her one-of-a-kind bag charms, made from trinkets found all over the world, are more than just a trend item – we get into it all! It's a fun one, and I think you're really gonna love it – so let's dive right in! DISCUSSED IN THE EPISODE: [5:43] How Amanda's obsession with vintage handbags really began. [9:21] Was Beanie Baby the first resale trend craze? [13:04] While at FIT and in her fashion internships, Amanda was always crafting and upcycling. [17:33] She learned about authentication and running a small business while working in the luxury handbag resale industry, including at The RealReal and Heritage Auctions. [24:24] When the bag charm started to take off. [31:51] We're hungry for the little things that make us happy, even just a charm on your bag that communicates your individuality! EPISODE MENTIONS: @bagcrap Bag Crap "Vintage-lovers on Louis Vuitton x Murakami" Miu Miu kicks off the bag charm boom Lori Hirshleifer After Hours by Kiara Cooper Don't Let Disco LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero

Listen