Podiatry Marketing
Business & Finance
About
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
Episodes
- How Your Reception Design Is Killing (or Boosting) Patient Flow
In this episode, Jim McDannald, DPM, and Tyson Franklin discuss how reception area design can affect patient flow in podiatry clinics. They cover common bottlenecks and offer practical solutions for optimizing the reception area, including…
- The Five Decisions That Set Up a New Practice for Success
This episode of Podiatry Marketing covers five essential business decisions for new podiatry practices. Hosts Jim McDannald and Tyson Franklin discuss market research, practice type, branding, website structure, and setting up essential da…
- The Happiness Advantage: The Marketing Strategy You’re Not Using
This episode discusses the "Happiness Advantage" as a key marketing strategy for podiatrists. Hosts Jim McDannald and Tyson Franklin argue that the in-clinic patient experience, focusing on emotional connections and positive moments, is mo…
- The Revenue Already Sitting in Your EMR
This episode discusses how podiatry practices can recover revenue trapped in their EMR by enhancing patient recall and follow-up on treatments. It covers manual recall failures, calculating missed revenue, and leveraging AI tools like Bons…
- Five Simple Marketing Moves Every Podiatry Clinic Can Do Without Spending Money
This episode details five free marketing strategies for podiatry clinics, emphasizing content creation from patient questions, documenting daily work, optimizing front desk operations, sharing patient success stories ethically, and maintai…
- You're Not Behind — The Uncertainty Is the Hard Part
This episode of Podiatry Marketing addresses how uncertainty, rather than a lack of marketing tactics, prevents podiatrists from growing their practices. Hosts Tyson Franklin and Jim McDannald, DPM, explore the 'busy but broke' scenario an…
- Proof Beats Promises: Why Evidence Wins When Advertising Fatigues
Tyson Franklin and Jim McDannald, DPM, discuss evidence-based marketing for podiatrists, emphasizing case studies, patient stories, and transparency over vague promises. They suggest sharing mini case studies, assessment videos, and treatm…
- The $2,000/Month Question Nobody Can Answer
This episode explains how podiatry clinics can answer the crucial question of how many new patients marketing generated by utilizing call tracking and form tracking. It discusses misleading conversion counts, the importance of tracking rea…
- 5 Tips for Small Podiatry Clinics to Look Bigger from Day One
This episode of Podiatry Marketing shares five tips for small podiatry clinics to enhance their perceived size and professionalism. Key strategies include presenting as a system, managing initial patient interactions, leveraging partnershi…
- Your Market Is Telling You What It Wants — Are You Listening?
This episode discusses leveraging market demographics and patient data to refine marketing strategies, uncover revenue streams, and improve patient experiences for practice growth.
- 10 Reasons Patients Trust TikTok & Instagram Creators More Than Qualified Podiatrists
Podiatry Marketing episode 10 explores why patients trust TikTok and Instagram creators more than qualified podiatrists. Tyson Franklin and Jim McDannald, DPM, detail ten reasons, emphasizing confidence, relatable storytelling, and visibil…
- Will Marketing Actually Work for My Podiatry Practice?
Tyson Franklin and Dr. Jim McDannald discuss common misconceptions about marketing a podiatry practice. They cover topics including local market competition, Google Business Profile optimization, and addressing reasons behind past marketin…
- Why Building Credibility is Better than Paying for Advertising
This episode of Podiatry Marketing discusses how building credibility and trust through real-world interactions and networking is more effective for podiatry practices than paid advertising. It covers the limitations of ads, the power of r…
- Online Visibility: What Actually Moves the Needle for Private Practices
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald discuss strategies to improve online visibility for private practices, covering website importance, Google Business Profiles, reviews, and local search optimization.
- The Benefits of Using AI to Create Blogs & Other Content
This episode of Podiatry Marketing explores the advantages of using AI for content creation in podiatry. Hosts Tyson Franklin and Jim McDannald, DPM, discuss how AI can aid in consistent content generation, patient education, SEO enhanceme…
- Essentialism for Podiatrists: Do Less, Accomplish More
This episode of Podiatry Marketing discusses Greg McKeown's 'Essentialism' and its application to podiatry practices. Tyson Franklin and Jim McDannald explore intentional practice design, trade-offs, niche identification, creating thinking…
- Why Every Piece of Marketing Needs a Call-To-Action (CTA)
Tyson Franklin and Jim McDannald discuss the importance of Call-to-Actions (CTAs) in podiatry marketing. They explain how CTAs guide patients and improve marketing effectiveness, covering different types and measurement strategies.
- Resolution Season: Capturing the New Year Fitness Boom
This episode discusses strategies for podiatrists to capitalize on the New Year fitness resolution trend. Hosts Tyson Franklin and Jim McDannald cover attracting new patients, targeting athletes, and optimizing online marketing, including…
- Networking Within the Podiatry Profession
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss essential networking strategies for podiatrists. They cover the importance of making connections for career growth and offer practical tips for professio…
- What Private Podiatry Practices Can Do That Big Systems Can't
This episode of Podiatry Marketing discusses how private podiatry practices can compete with larger hospital systems and private equity groups by leveraging five key advantages: personal branding, speed, patient experience, focused reviews…
- Know Your Patient Avatar and Call to Action Before Using AI
Tyson Franklin and Jim McDannald, DPM, discuss the importance of understanding your patient avatar and call to action before using AI for marketing in your podiatry practice. They explain how this knowledge aids in creating effective conte…
- Google Changed the Local Search Rules Again - Here's What Podiatrists Need to Know
This episode discusses recent Google local search algorithm shifts relevant to podiatrists. Key topics include the importance of Google Business Profiles, prioritizing recent reviews, the role of engagement and social signals, and maintain…
- The One Thing Every NEW Podiatry Business Owner Should Do
This episode of Podiatry Marketing highlights the importance for new podiatry business owners to track all practice numbers from the start. Hosts Tyson Franklin and Jim McDannald, DPM, discuss monitoring metrics like new patients, referral…
- How to Choose the Right Email Marketing Platform for Your Podiatry Clinic
This episode of Podiatry Marketing discusses how to select an email marketing platform for podiatry clinics, emphasizing marketing consistency and the benefits of email. Hosts Tyson Franklin and Jim McDannald, DPM, cover HIPAA compliance a…
- 7 Simple Ways to Get More Bums In Your Practice
This episode of Podiatry Marketing features Tyson Franklin and Jim McDannald, DPM, discussing seven cost-effective strategies to attract more patients. They cover optimizing your Google Business Profile, networking, content creation, and m…
- Why Repeating Yourself Isn’t Lazy—It’s Good Marketing
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explain why repeating marketing messages is a strategic necessity, not laziness. They cover consistency, AI's role, and building patient trust through reinforced…
- How to Increase Podiatry Referrals (Getting on their Radar)
Tyson Franklin and Jim McDannald, DPM, discuss strategies for increasing podiatry referrals by improving online visibility, networking with other professionals, and communicating effectively. They cover how to get noticed by potential refe…
- Same-Day, No-Wait Visits: Turn Capacity Into a Competitive Edge
This episode discusses promoting same-day, no-wait visits in podiatry clinics. Tyson Franklin and Jim McDannald, DPM, cover strategies, consistency, staff training, and the competitive advantage of immediate care.
- Helicopter Marketing & Why It's An Inconsistent Marketing Strategy
This episode discusses 'helicopter marketing,' an inconsistent approach where podiatrists use sporadic, intense bursts of marketing. Hosts Tyson Franklin and Jim McDannald, DPM, emphasize the benefits of a consistent, planned marketing str…
- Celebrating 200 Episodes with Don Pelto, DPM
In the 200th episode of Podiatry Marketing, Dr. Don Pelto discusses his experiences and strategies in the field, including online reviews and shockwave therapy, emphasizing continuous learning and professional connections.
- Marketing to Run Clubs: One-to-One vs. One-to-Many
This episode of Podiatry Marketing discusses strategies for podiatrists to market to running clubs, covering one-to-one and one-to-many engagement tactics, community involvement, and sponsorship opportunities.
- Marketing Mistakes (and Wins) from Real Podiatrists
This episode of Podiatry Marketing features Tyson Franklin and Jim McDannald, DPM, discussing marketing mistakes and wins in the podiatry field. They cover topics like word-of-mouth reliance, branding consistency, community events, and uti…
- Generative Engine Optimization Explained: The Future of Patient Search
This episode of Podiatry Marketing features Tyson Franklin and Jim McDannald, DPM, discussing Generative Engine Optimization (GEO). They explain how AI tools like ChatGPT are driving GEO, presenting it as a new strategy that offers a compe…
- Referral Marketing - More Than Just Asking for Patients
This episode of Podiatry Marketing features Tyson Franklin and Jim McDannald discussing referral marketing strategies for podiatry clinics. They cover building trust, leveraging word-of-mouth, maintaining relationships with referral partne…
- How to Thrive When Google Changes the Rules
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss Google's platform changes and their impact on podiatry clinics. They cover AI content, local service ads, and Google Business profiles, offering insights…
- Leveraging Semi-Professional Referrers for Your Podiatry Practice
This episode of Podiatry Marketing discusses leveraging semi-professional referrers, such as accountants and lawyers, to grow a podiatry practice. Hosts Tyson Franklin and Jim McDannald, DPM, cover the strategic importance, practical steps…
- Why Great Reviews Deserve More Than Just a Thank You
This episode of Podiatry Marketing discusses using positive patient reviews to increase clinic visibility and build trust. Strategies include showcasing reviews online and in-clinic, encouraging testimonials, and using digital tools to enh…
- Who Owns the Copyright of that Photo and Logo?
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald discuss the complexities of copyright ownership for photos and artwork, addressing common misconceptions and the importance of clear agreements. They also cover stock…
- Strategy Before Tactics When Marketing Your Podiatry Clinic
Tyson Franklin and Jim McDannald discuss the importance of a marketing strategy for podiatry clinics. They advise against rushing into tactics without a clear plan, highlighting the risks of inconsistency, wasted resources, and burnout, an…
- Why Visual Models Help with Compliance, Education and Sales
Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in podiatry for improving patient compliance, education, and sales. They cover practical examples, benefits in treatment planning, implementation in clinics, an…
- Why Pickleball Patients Are Worth Chasing
This episode discusses the growing popularity of pickleball and how podiatrists can attract patients interested in the sport through community outreach and targeted digital marketing.
- Effective Networking and Word-of-Mouth Strategies
Tyson Franklin and Jim McDannald, DPM, discuss effective networking and word-of-mouth strategies for podiatrists, emphasizing genuine connections, providing value, and practical follow-up tips to grow a practice.
- The Truth About AI Images in Podiatry
This episode discusses the use of AI image generation tools like DALL-E, MidJourney, and Adobe Firefly for podiatry marketing, including creating social media content and patient diagrams. It also highlights the current limitations and the…
- Using Audio to Market Your Podiatry Business
Tyson Franklin and Jim McDannald, DPM, discuss using audio, including podcasts, to market podiatry businesses. They cover audio's history, benefits, quality improvement, and practical content creation tips for local promotion.
- How to Keep Your Clinic Visible in Google’s AI-Powered Search
This episode of Podiatry Marketing features Tyson Franklin and Jim McDannald, DPM, discussing Google's AI-driven search changes like AI overview and AI mode. They provide insights on optimizing podiatry websites for visibility and patient…
- Why Your Reception Area Might Be Killing Your Marketing
This episode of Podiatry Marketing discusses the importance of the reception area in a practice's marketing strategy. Hosts Tyson Franklin and Jim McDannald, DPM, explain how a positive reception experience reinforces marketing efforts and…
- The Perfect Patient Review Workflow
This episode of Podiatry Marketing discusses the importance of patient reviews for online visibility. It covers the workflow for generating high-quality reviews, the significance of recent feedback, and strategies for using reviews in mark…
- Which Marketing Metrics Actually Matter?
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss essential marketing metrics for podiatry practices. They cover identifying performance metrics over vanity metrics, tracking new patient leads, conversio…
- Local SEO Basics for Podiatrists: Visibility, Reviews, and Results
This episode of Podiatry Marketing with Tyson Franklin and Jim McDannald, DPM, covers local SEO basics for podiatry practices. It discusses optimizing Google Business profiles, creating relevant content, using patient reviews, and measurin…
- Repurposing Content: One Video, Five Marketing Pieces
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald discuss how podiatrists can repurpose a single video into five marketing assets. They cover using tools like Opus Clip, Canva, and Google Analytics to create social me…