Turn Facebook Clicks Into Clients Faster with Neil Shoney

Neil Shoney’s origin story is the kind that makes you sit up straight: six months into launching a major fitness exhibition, he had sold less than 50 tickets, while already committed to over 200,000 pounds of outgoings at 21 years old. Facebook ads were a last-ditch roll of the dice, but after spending around 110 pounds and seeing ticket sales come in, everything clicked. “So if I keep putting that money back in. I can almost choose how many people I want to to be at the show.” This episode is a practical, confidence-building look at ads that actually lead somewhere. Neil Shoney is a Facebook and Instagram ads strategist who has worked with just short of 3000 service-based businesses. He focuses on building repeatable ad frameworks that get people into a system designed to turn a click into a client, rather than chasing vanity metrics. WE ALSO TALKED ABOUT Why the most important part of ads is where you send people after they click, and whether your system can convert that click into a client. Neil’s standard for a system: he is not interested if it cannot take a stranger to a client in under seven days. Why small businesses do not need to spend money on brand awareness like major consumer brands. Using lead magnets to collect name, email address, and phone number, with the goal of getting clients and also growing the list as a by-product. The thank-you page approach that can convert between 23% and 26% into booked calls. Why clear offer naming and simple messaging tends to outperform complex wording and puns on Facebook and Instagram. Using Facebook lead forms to reduce friction, and why you do not need a fancy landing page to start. A follower campaign approach: boost a simple direct-ask video, then message new followers with a short yes-or-no question to open a conversation. If you have been avoiding ads because they feel risky or confusing, this episode will give you a simpler way to think about them: build the path first, then amplify it. Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/ RESOURCES MENTIONED Neil on Instagram: Neil Shoney Mac Neil’s course/workshop recordings: adsandfunnels.com/course My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.: https://onlinebusinessliftoff.com/newsletter/ See omnystudio.com/listener for privacy information.

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