218. Why More Couples Are Choosing Hybrid Photo & Video Packages with Shayna Lloyd

Shayna Lloyd is a Montana-based traveling photographer and videographer for the adventurous and laid-back. Shayna’s signature video style can be described as “vlogs mixed with indie films” and her photos follow suit; Shayna’s story-driven and experience first approach have made her stand out in the market, and her focus on simplicity and ease in all areas of her business have helped her replicate her results for other photographers and aspiring hybrid shooters. In this episode, we are joined by Shayna, who provides actionable tips for photographers on hybrid shooting, storytelling, and adding video to their services. The episode also explores the potential of video as an add-on service, raising prices, and evolving client needs in the wedding industry. Tune in to learn how to balance technical and storytelling aspects to create memorable videos alongside stunning photos. 00:00 Introduction and Guest Welcome 00:39 Shayna's Journey into Video 01:28 Building a Business from Vlogging 03:23 Transition to Hybrid Shooting 10:04 Pandemic Challenges and Adaptations 17:22 Rebranding and Finding a Niche 21:57 Starting as a Vlogger and Finding a Unique Style 22:33 Inspiration and Evolution in Wedding Videography 25:04 Balancing Photography and Videography 28:55 The Five Essential Shots for Storytelling 32:52 Defining Deliverables and Managing Client Expectations 35:20 The Business Value of Hybrid Shooting 39:32 Encouragement and Practical Advice for Beginners 42:44 Connecting with Shayna and Final Thoughts 🔗 Shayna's Links: montanadiaries.com heythriver.com instagram.com/shayna_lloyd -- 🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET. I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without shooting more, posting more, or waiting on referrals → RSVP to Save Your Seat (and grab your FREE Pricing Audit) -- 🤍 Leave a rating & review on Apple or Spotify 🫶🏽 🤳🏽 Send me a DM me on Instagram

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