NutraCast: No more ‘me too’ brands: Elevate Organic’s bet on clinical proof, certification and regeneration
After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic—a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency and regenerative sourcing – something they say sets them apart from competitors.