Navigating the Customer Experience
267: The CX Imperative: 5 Critical Practices for Making Customer Centricity a Core Business Value with Mark Fithian and Jeff Rosenberg
Mark Fithian and Jeff Rosenberg, cofounders of the consulting firm WideOpen, discuss their book "The CX Imperatives." They share insights on making customer centricity a core business value through five strategic practices: understanding customers as humans, aligning CX strategy…