76. 400 Years Post-Mayflower, the Provincetown Museum Rethinks Its Historical Branding
Sometimes, a historical event is all about the branding. And the brand of Plymouth Rock in Plymouth, Massachusetts as the spot where the Mayflower pilgrims first disembarked 400 years ago this year is pretty strong. The branding is strong enough to override the fact that the Mayflower actually first landed on the other side of Cape Cod, in what is now Provincetown. The Pilgrim Monument and Provincetown Museum commemorates that site. And even within a museum that’s trying to correct an inaccuracy, it has its own to grapple with: the museum used to portray the meetings between the members of the Wampanoag Nation and the Mayflower pilgrims with dehumanizing murals. In this episode, Courtney Hurst, board president of the Pilgrim Monument and Provincetown Museum, describes how the museum is working to correct these inaccuracies by working closely with the Wampanoag Nation. And as the 400th anniversary of the Mayflower arrival approaches, the museum is in the middle of yet another rebrand. Just as the word pilgrim was reframed by Mayflower passenger William Bradford as a way to tie his journey to stories in the Christian Bible, the museum is reframing the word pilgrim to include recent Provincetown history. This episode was recorded at the Pilgrim Monument and Provincetown Museum on February 22, 2020. Topics and Links 00:00 Intro 00:15 Plymouth Rock and Historical Branding 02:00 Courtney Hurst 02:20 Pilgrim Monument and Provincetown Museum 03:55 Portrayal of the Wampanoag Nation 04:30 Our Story 05:20 Corn Hill 06:00 Provincetown 400 07:00 Reframing The Word Pilgrim 09:30 Spiritus Pizza Riot of 1990 10:17 Historical Brands are Powerful 11:30 Archipelago At the Movies 🎟️ 12:20 Outro/Join Club Archipelago Museum Archipelago is a tiny show guiding you through the rocky landscape of museums. Subscribe to the podcast via Apple Podcasts , Google Podcasts , Overcast , Spotify , or even email to never miss an episode. Unlock Club Archipelago 🏖️ If you like episodes like this one, you’ll love Club Archipelago. It offers exclusive access to Museum Archipelago extras. It’s also a great way to support the show directly. Join the Club for just $2/month. Your Club Archipelago membership includes: Access to a private podcast that guides you further behind the scenes of museums. Hear interviews, observations, and reviews that don’t make it into the main show; Archipelago at the Movies 🎟️ , a bonus bad-movie podcast exclusively featuring movies that take place at museums; Logo stickers , pins and other extras, mailed straight to your door; A warm feeling knowing you’re supporting the podcast. Transcript Below is a transcript of Museum Archipelago episode 76. Museum Archipelago is produced for the ear, and only the audio of the episode is canonical. For more information on the people and ideas in the episode, refer to the links above. View Transcript Sometimes, a historical event is all about the branding. And the brand of Plymouth Rock as the spot where William Bradford and the Mayflower Pilgrims first disembarked is pretty strong. In the American tradition that I grew up learning, the Rock symbolized the Pilgrim’s arrival in what is now the United States, and the beginning of their interactions with the Native Nations who lived nearby. Plymouth Rock is an easy visualization tool, a shorthand, something that sticks in your mind. But, the Mayflower didn’t first land on Plymouth Rock, or even near what is now Plymouth Massachusetts. Its first five weeks -- including the signing of the Mayflower compact -- happened in a bay on the other side of Cape Cod, near a city now called Provincetown. Courtney Hurst: I grew up in Provincetown, and when you grow up in Provincetown, and it’s all you know, it's all you ever know. So I grew up knowing that the Pilgrims landed here. And we were always taught the importance of that, the Mayflower compact, and to go out in the world and realize that not everyone was taught that is just fanicanting. They spent five and