Marketing with Purpose
Business & Finance
About
Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!
Episodes
- AI & Search: What It Actually Means for Your Website
This episode of Marketing with Purpose discusses the impact of AI on search engines and websites. It clarifies that AI Overviews use website content, rather than replacing websites, and explains what changes businesses can expect and how t…
- The Future of Online Ads with Guest RJ Hubert
This episode of Marketing with Purpose features RJ Hubert discussing the future of online ads. The podcast focuses on marketing with purpose.
- State of the Internet 2026
The internet continues its rapid evolution in 2026, with AI and bots impacting traffic and tracking. Website importance, privacy laws, and Google Business listings are discussed as key factors for businesses navigating these changes.
- Tricks to Fix and STOP Website Spam
This episode of Marketing with Purpose discusses website spam, featuring expert Rebecca who shares methods to block comment and form spam, explains reCAPTCHA, and covers advanced tactics like IP blocking and using Cloudflare.
- How to tell your boss that part of your job sucks.
This episode addresses the challenge of informing your boss about difficult or inefficient job tasks. It covers how to determine if an issue is worth raising, provides questions to consider before speaking with your manager, and offers adv…
- Home Page Design Tips
Quick question: If someone landed on your home page right now, would they know what you do in nano seconds? Or would they have to scroll, squint, and guess? Most home pages fall into one of two traps: they're either cluttered and confusing…
- Last-Minute Nonprofit Year-End Giving Website Checklist
Your year-end campaign emails are probably amazing. Your social posts? On point. Your stories? Compelling. But if your website doesn’t back it up during December, none of that matters. We've seen it happen too many times. Nonprofits pour e…
- How to Make an ADA Complaint PDF (And WHY?!?)
Since the DOJ rolled out new ADA website compliance rules in March of last year, we’re busy updating sites—and answering a lot of questions about what it all means. The one big sticking point in client conversations is linked documents. PD…
- Why Is My WordPress Site So Slow (and Tricks to Fix It)
If your website is turtling - and not in the good ninja turtle way, but in the slow-crossing-the-highway way - everyone's noticing and cringing. Here's the deal: while you're sitting there wondering why your site is loading at turtle speed…
- 20 Years of Lessons Learned from the MayeCreate Team
We're celebrating MayeCreate’s 20th birthday with something special - the whole team sharing their biggest lessons learned along the way. From "don't polish a turd" to "imposter syndrome is loud, but good design is louder," these hard-won…
- How to Write Website Copy with AI - A Step-by-Step Workshop
Businesses everywhere are slapping whatever ChatGPT spits out onto their website. And then they wonder why it sounds like every other company out there - or worse, like it was written by a very polite robot. With human website traffic tape…
- Breaking Down the New ADA Title II Web Rules & Exceptions
So... have you heard about these new ADA web accessibility rules yet? If your first reaction was "Oh great, another thing I need to worry about," we totally get it. But honestly? This stuff isn't as scary as it sounds, and in the end it's…
- Battling Bots: Website Security Essentials for 2025
Breaking News: Humans are now the minority on the internet. And no, this isn’t just tech drama. That's right. According to the 2025 Imperva Bad Bot Report , automated, aka bot, traffic has overtaken human activity for the first time in ten…
- 4 Day Work Week Update
Well, we're almost 2 years into our 4-day experiment now. Which probably makes it more of a permanent fixture than an experiment. There's not really a manual though, so...things ebb and flow and we're navigating the bumps as they come. Whe…
- From Table Top to Backdrops: Trade Show Booth Display Ideas For Small Budgets
After years of wandering trade show aisles like a couple of booth anthropologists, Stacy and Monica may have cracked the code on standing out without emptying your wallet. We just dropped a new podcast episode that's basically our brain du…
- 2024 Web Trends that Predict the Future
Just like the other remaining humans on planet earth, us MayeCreaters survived this last year. And we like to think we’re humans who learn from the past and can use it with a heap of diligence and sprinkle old fashioned grit to chart our w…
- Website Navigation Best Practices & Examples
The number one rule of good website navigation is: don’t make people think. Which sounds pretty straightforward but somehow people still keep messing it up! And that is why we are publishing this recent public service announcement all abou…
- Light and Easy Marketing + Mindset with Guest Shelley Niehaus
This time of year Monica always feels like marketing is like wrestling an octopus. She sits at her desk, neck deep in spreadsheets attempting to befriend and calm the octopi - emails, social media, website updates… It’s a lot . That’s why…
- Best Poster Making and Brochure Design Software from Beginner to Expert
As the resident master of 2D spatial relationships at MayeCreate (aka print designer) these days, Monica is pretty strategic when selecting the program for a project. Over the past 25 years she’s learned the hard way how choosing the right…
- User Generated Content Playbook with Guest Lorraine Ball
Monica gets asked more and more frequently about how to get customers to leave reviews or make positive social posts for business. Which makes sense because marketing through user generated content is a powerful marketing tool. You don’t h…
- Useful (and Mega Cool) Google Chrome Extensions We Can't Live Without
“I have a Chrome extension for that!” became Monica’s catchphrase at one point, or so Stacy swore. The MayeCreate team isn’t far behind. We’re bonafide Chrome extension junkies. Some of us have collected so many we have to toggle them off…
- Maximizing your Google Business Profile with Guest Marilyn Jenkins
At lunch the other day a group of business people were complaining about how annoying their Google Business Profile is to use. Aaaaand they’re not wrong. But managing your profile is a necessary evil…like going to the dentist - you don’t h…
- Year-End Fundraising Email Study Results - How Many Emails to Send
If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone! We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but might…
- How to Create a QR Code for Your Business Card and Pretty Much Anything Else
A few weeks ago, Monica gave some tips on what to include on a business card and briefly mentioned QR codes, promising to dive deeper later. In this podcast/blog, Monica does just that! Recording and writing this felt a bit like QR code th…
- Marketing From Your Own Magnetism with Guest Andrea Johnson
All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear. Unfortunately, there’s no univers…
- What to Put on a Business Card and Tips to Design It
Monica thought everyone just knew what to put on a business card and how to design it so it’s a functional marketing tool. But, alas, a recent visit to a tradeshow revealed a sizable knowledge gap in that very area. You want your prospects…
- Doing Less Better with Lazy Marketer Donna Dube
Monica sat down with Donna Dube, a business growth strategist who knows how to simplify marketing like a pro. Seriously, she’s got some killer tips that will make you say, “Why didn’t I think of that?” Donna talked about the Eisenhower Mat…
- What to Blog About – Post Ideas to Get Your Creative Juices Flowing
Stacy calls Monica the “idea factory”. And blog topics just happen to be her favorite thing to produce in idea factory mode. In this episode, she’s firing up the factory to give you blog ideas out the wazoo AND share her framework she uses…
- Purpose = Remarkable with Guest Ian Chamandy
We’ve been honing in on our “why” at MayeCreate this year. Studying the concept introduced by Simon Sinek, reading the Power of a Positive Team, redefining our core values, and updating our mission statement. It’s been an incredible way to…
- Blogging Q & A - Is it Dead? How Often Should You Blog? Do you have to? And More!
In a world dominated by flashy visuals and fleeting social media trends, you might wonder, "Is blogging still relevant?" 9 out of 10 marketers use blogging to achieve their content goals ( SEMrush , 2023). That’s because it works. Blogging…
- Hyper Local Marketing: Selling Happiness, Nostalgia and Peaches with Guest Shannon Houchin
Monica’s brain turned into an idea factory while interviewing this week's guest, Shannon Houchin, owner of Roadside Republic. Yes, this episode is all about the success of roadside stands selling peaches, which is really fun all on its own…
- 11 Strategies to Boost Nonprofit Board Engagement With Marketing
I hear alot about nonprofit boards. (Sometimes as web designers we get mistaken for marketing therapists…aaaaand tech support…) But while we work with boards to build websites…I don’t have to manage one. My advice in that area is limited a…
- Color Chronicles: Exploring Good Logo Colors & Best Combinations
Choosing the colors for your brand is a combo of art, psychology and science. Aaaaand unfortunately there aren’t hard and fast rules to follow. There are, however, quite a few things to consider before putting the final stamp of approval o…
- Color Theory for Brands - What Your Colors Really Say About You
Have you ever stopped to think about why red dominates fast food chain brands while banks gravitate towards green? It’s because colors impact everything from our mood to our appetite. And those branding pros know color is just one more too…
- The 4C Content Marketing Method That Won't Take Up All Your Time with Guest Sarah Block
If you have a really small marketing department, (like maybe just a quarter of a person ) this episode is for you. MayeCreate's own marketing team waivers between a half and full person (and at least one dog) depending on the day, so when…
- Good to Great: MayeCreate's Top WordPress Plugin Picks
Tyler and Rebecca, MayeCreate’s lead developers, are super, mega smart. Everyday we find new reasons to be thankful to have them on our team. And in today’s episode you get to meet them as they lift the hood to peer inside the websites at…
- Creating a Sales Page That Sells - 5 Levers to Pull for Major Conversions with Guest Tiff Carey
A pretty website is one thing. One that sells is quite another. And writing copy that sells is not easy! It’s a marriage of education and psychology, both an art and a science. In this episode, our favorite sales copywriter tells just how…
- Podcasting 101 Part 2 - Podcast Startup Tech Talk
We promised you in Podcasting 101 Part 1 that Monica would flip on her tech switch and now she's here to deliver. She geeked out (and loved EVERY minute of it ) explaining the ins and outs of: Hardware: We start with the basics - microphon…
- Podcasting 101 Part 1 - Getting Started Checklist
We’ve fielded a lot of questions about starting podcasts lately. Enough questions we started to think the universe was telling us we should do a few podcasts about starting a podcast. Luckily, with over 200 episodes under our belt, we're g…
- SEO Fundamentals & 2024 Forecast With Guest Nina Gibson
Monica is a website builder by trade…you’ve probably figured that out by now. But a website that can’t be found is about as useful as a screen door on a submarine. Which makes her a student of SEO…FOREVER. Because it changes faster than a…
- What’s the Difference Between Domain, Hosting and Website
Domain Hosting Website Sooooo intangible…yet so important for your business. We talk about these things everyday but for normal humans they’re a question factory… What even is a domain? How do you get one? How do you connect it to everythi…
- Paving the Way: Insights from Three Generations of Success with Guest Chris West
The latest episode of Marketing with Purpose, features none other than Chris West, President of West Contracting. ️ Chris and his team spent the past year in a cycle of change, reevaluating their internal structure, figuring out what works…
- How Work from Home with Your Spouse and Not Go Nuts With Guests Tyler & Christi Ernst
In this week’s Marketing with Purpose episode we're tackling a topic that hits close to home for many of us - quite literally. Working from home with your spouse and managing to: Not go nuts Get your work done AND stay married Tyler and Ch…
- Podcasting Lessons from Khalil (Compelling Content, Guest Tips, ROI & More!)
You know how Monica LOVES to geek out about podcasting? OK, not quite as much as she loves geeking out about websites…but close ! And recently, on the Marketing with Purpose podcast, Monica had the pleasure of geeking out WITH another podc…
- How One Co-Working Space Markets Through Great Customer Service With Owner Chris Galloway
When MayeCreate opened the new Camdenton office, Stacy and Monica needed a spot to meet up in between. They lucked into a relatively new co-working space, Jefferson and High that rekindled Monica’s belief that customer service is your numb…
- Saying NO. In a nice way and feeling OK about it.
How are you at saying, “No”? Monica always says, "it took birthing two kids and attempting to run a business at the same time" for her to get her head on straight and master her ‘no’ game. See, ‘yes’ can be a dangerous game for a busy huma…
- The Power of Persistence - From Tax Consulting to Triumph with Guest Paden Squires
Over the past 18 years change is the one of the only things that has remained constant as in our business. And some people love it…other people…not so much. That’s why we talk about it so much on the Marketing with Purpose podcast. Because…
- We Totally Revamped Our 18 Year Process and it Rocks.
If you’ve been following along this last year, you know that MayeCreate is on a full on journey to operate in a way that meets our values, both as a team and as individuals. We transitioned to a four day workweek after testing it out in Ma…
- What Does the Chamber of Commerce Do and Why Join? With Guest K.C. Cloke
My 9 year old daughter, Aveleen, decided she wants to be a Chamber of Commerce director when she grows up, after meeting K.C. Cloke, our local Chamber director and guest for this week’s episode. I think that Aveleen will make an amazing Ch…
- Small Business Tech Stack #3: Business Management Tools
In the third and final episode of our small business tech stack series, Travis, Stacy, and I geek out about the thrilling world of business management tools. Brace yourself for the drama because, truth be told, we're so attached to these t…