Marketing Root Work Podcast
Business & Finance
About
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Episodes
- The Surprising Quality That Gives Your Marketing an Edge
This episode of the Marketing Root Work Podcast discusses the surprising quality of delight in marketing. It explains how using wit, humor, and playfulness can make marketing more effective and memorable.
- When a Supportive Community No Longer Works for You
The Marketing Root Work podcast discusses the importance of community for business owners and how to navigate leaving a community that no longer fits. Guest Jennifer Corbeau shares her experience of moving on from a community with grace.
- How to Persuade in Adverse Situations
This episode of the Marketing Root Work podcast explores how to handle difficult sales calls. The host shares a personal story of navigating an awkward situation with a prospective client and offers advice on persuading others in challengi…
- Using Crowdsourcing to Fund Your Business - Jason Fishman
Jason Fishman discusses using crowdfunding to fund businesses, especially those facing challenges with traditional investment sources. His agency, Digital Niche Agency, specializes in strategic and marketing services to attract investors t…
- The Reason Clients Choose You - Which You are Probably Ignoring in Your Marketing
This episode explains that clients choose you for specific reasons related to the tangible and intangible elements you provide. It emphasizes the importance of addressing these unique, measurable differences in your marketing by sharing su…
- Advice from the World's Best Marketers
This episode of Marketing Root Work Podcast features 'advice' from cats Mako, Lily, and Joey, who claim to be the best marketers and rulers of the internet. They share some of their secrets with listeners.
- Are You Giving "Insecurity" Discounts (and a Better Way to Price Your Services)
The podcast discusses the tendency for small business owners to undercharge due to fear of not being hired. It offers a new perspective and approach to pricing services to accurately reflect their value.
- The Power of Community-based Marketing
This episode features Maddison Violet of Ve Oh Lay Acres, discussing how she and her husband built strong local community connections that led to business success. The interview highlights their winery and farm located in British Columbia,…
- Why Even Well-written Offers Fail (Hint: You didn't talk to the people who matter most)
This episode explores why seemingly well-written offers fail to attract interest. The core reason identified is the lack of structured, objective customer research to understand what potential customers truly want.
- How to use video to grow your business - A conversation with Erika Jones of Intelligent Octopus
This episode features Erika Jones of Intelligent Octopus discussing the power of video marketing for businesses. She explains how videos can establish expertise and help clients, detailing the process of turning raw footage into engaging c…
- Marketing Made as Simple as Possible
This episode addresses the complexity heart-led service providers feel about marketing. It explains that marketing becomes simpler by focusing on the most important outcomes for a specific business type.
- What Matters More? What You Know or Who You Are?
The Marketing Root Work podcast discusses the diminishing importance of acquired skills and information for business owners, suggesting that personal identity and character become more critical than expertise once a certain level of knowle…
- Creating Results-based Content with Judi Harrington
Judi Harrington discusses creating results-focused content, sharing practical advice on transforming technical information into engaging and persuasive writing that drives audience action.
- Is Awkwardness a Superpower?
This episode of the Marketing Root Work Podcast explores how social awkwardness can be perceived as a superpower, enabling authenticity and providing a sense of relief in business interactions. The host shares personal insights on apprecia…
- Our Messy Relationship with Money & Stuff - A thoughtful conversation with author Deidre Woollard
This episode features a conversation with author Deidre Woollard about the tension between capitalism and being a thoughtful human. It offers insights for small business owners navigating the balance between profit and making a positive im…
- Creating an Offer that Inspires "Yes" - The Customer-Focused Offer
This episode addresses the challenge of creating compelling offers in uncertain economic times. It details a six-step process for developing customer-focused offers that encourage clients to say 'yes', drawing on a client example.
- When Just Thinking About Promoting Your Book is Exhausting
Coach and author Barb Hubbard shares her experience publishing "Quit Chasing Squirrels" and how she prioritized rest and self-care over immediate promotion to avoid burnout.
- Why Clients Pay to Work with Me - My Surprising Superpowers
The host shares insights gained from interviewing clients and stakeholders about their experiences, emphasizing the importance of articulating personal superpowers in marketing. This approach enhances integrity and drives word-of-mouth mar…
- Owning Your Value - The Client Enrollment Process
This episode discusses the challenge of owning one's value as a coach, particularly during client enrollment conversations about pricing and expected outcomes. It features insights from a coaching session with Harrison Moore, highlighting…
- Creativity is a Business Superpower
The host shares their struggle with connecting with clients and stakeholders, describing it as a 'doom loop.' After researching and talking to clients, they discovered new strategies for moving forward in the new year.
- Creating Events that Grow Your Business
This episode discusses the effectiveness of events like workshops, classes, and networking for business promotion. Expert Heather Black shares strategies for creating successful and profitable events that can be implemented by small busine…
- Success is About Failing BETTER!
This episode of Marketing Root Work focuses on reframing failure as a valuable business teacher. The host outlines six strategies to "fail forward," enabling listeners to use failures as a springboard for success and gain wisdom.
- Are You Making it Hard for People to Say "Yes"? - Blyth Ellsworth explains how you're losing prospects
Guest Blyth Ellsworth discusses hidden 'friction points' that make it difficult for people to say yes to offers. The episode provides actionable steps to identify and eliminate these obstacles to increase sales.
- What Do You Want to Create? Stop Grinding Through Endless Problems and Create What You Really Want!
This episode discusses the power of focusing on what you want to create rather than problems. It explains why a problem-focus is ineffective and offers a practical exercise to help heart-centered business owners shift their focus towards t…
- Owning a Business is a Hero's Journey - A Candid Conversation with Business Coach Leslie Boyce
This episode features a conversation with business coach Leslie Boyce about the hero's journey of owning a business. They discuss the challenges of entrepreneurship, Boyce's experience coaching women business owners, and balancing business…
- Igniting Your Marketing Mojo - How to speak to the real reason people want to hire you
This episode explores the concept of 'marketing mojo,' the unique reason clients choose a particular service provider. The host shares an experience of helping a client identify and utilize their marketing mojo to stand out.
- How to Fully Embody the Value of What You Do - Interview with Coach Harrison Moore
This episode features Harrison Moore discussing how coaches can fully embody the value of their work, drawing parallels to therapy and other process-centric professions. Moore's humble yet confident approach to coaching is highlighted as a…
- Referral Marketing for Misfits - Go ahead fly your freak flag!
This episode discusses referral marketing, emphasizing that showcasing your unique talents and achieving client results is key, regardless of being a 'misfit.' Devoted fans will naturally refer more clients if they appreciate your great wo…
- Want to receive more referrals? Consider being a great referral source!
This episode of Marketing Root Work Podcast explains how being a trusted referral source creates powerful social contracts. It highlights the principle of reciprocity, where giving referrals incentivizes others to return the favor, ultimat…
- How Life Challenges Can Become Our Best Business Inspiration
Cheyenne Dorsagno shares her experience of facing a brain tumor diagnosis and how it inspired her to create a business to help others. The episode explores how life challenges can serve as inspiration for business creation.
- The Business Task I Keep Putting Off (I'd Rather Do My Taxes)
The host admits an embarrassing difficulty as a marketing professional: handling praise and success. This episode details their journey to overcome this challenge and build an identity that embraces success.
- How to Overcome Scarcity Mindset
This episode discusses the challenges business owners face when looking at financial numbers and the negative emotions that arise. Guest Hailey Fernelius, a bookkeeper and somatic money coach, shares expertise on overcoming scarcity thinki…
- Creating a Successful Business; A Small Mindset Shift Made All the Difference
This episode discusses the common tendency to adopt a victim mindset, which can hinder success. It encourages listeners to choose empowerment to play a larger game and make a difference, highlighting how this shift can be crucial for small…
- How Humor and Storytelling Inspires Audience Action - An Interview with Emily McGregor of Penguin Cat
Emily McGregor of PenguinCat Creative discusses using humor and storytelling in marketing to inspire audience action and conversions with the Marketing Root Work Podcast. The episode touches on the concept of 'Mullet Marketing'.
- Finding Right-fit Clients in a Chaotic Market Place
This episode discusses the challenge of finding ideal clients in a crowded online marketplace. It suggests exploring an 'invisible marketplace' beyond social media where potential clients can be found through existing connections.
- Is Fear of Success Getting in Your Way? If Yes Here's How to Address It.
The Marketing Root Work podcast discusses how small business owners, including the host, can experience fear of success. Financial feminist Laura Gates-Lupton shares insights on recognizing and addressing this fear to embrace prosperity.
- Small Business Ownership is an Adventure - Embrace It!
This episode of the Marketing Root Work Podcast likens small business ownership to a challenging adventure, contrasting it with overly optimistic claims found in some courses. The host shares thoughts on the value and inherent risks of ent…
- Creating Courses that Grow Your Business
Dr. Catrina Mitchum discusses the realities of creating a high-quality course to grow business revenue and reputation, moving beyond the myth of passive income.
- Integrity is a Small Business Super Power (and Being Out of Integrity Creates Big Problems)
This episode explores the concept of integrity in small business, framing it as a superpower rather than a moral judgment. The host shares a personal experience of being out of integrity and the steps taken to rectify it, emphasizing the b…
- How to Get Out of Your Own Way So You Can Make a Real Difference
This episode discusses how personal insecurities and self-doubt can hinder business growth and offers practices for building a resilient 'root system' to overcome these challenges and create a successful business that makes a difference.
- Getting to Yes with More Ease
The Marketing Root Work podcast discusses a common concern for small business owners: the time and effort required to enroll clients. The host shares a primary strategy that can increase conversion rates from 10% to 50%+, making client acq…
- Growing Your Business as a Summit Speaker
Suzanne Culberg discusses growing your business through summit speaking on the Marketing Root Work Podcast. The episode covers how to get invited to speak, identifying aligned summits, the pros and cons of summit speaking, and preparation…
- Cutting Through Marketplace Noise (so your ideal clients find you)
This episode of Marketing Root Work discusses the challenge small business owners face in a noisy marketplace. It outlines a process for developing a distinctive and provocative message that captures the attention of ideal clients and enco…
- Effective Word of Mouth Marketing is All About Follow-up
This episode emphasizes that while visible marketing assets are important, consistent follow-up is essential for building the trust needed for clients to hire you. The host shares their personal business strategies for nurturing relationsh…
- Cultivating Your Referral Network with Suzanne Culberg
Suzanne Culberg shares her manageable, human, and effective approach to staying in touch with business contacts for referral networking, addressing the common challenge of avoiding transactional interactions.
- Runnin' Wild - You can't be an effective business owner when you're a burned out crispy critter
This episode discusses the importance of rest for business owners, sharing the host's personal journey of shifting attitudes towards rest and play to prevent burnout. It highlights how prioritizing rest leads to greater effectiveness and f…
- AI Will Not Replace the Content You Create - But You May Need to Get Out of Your Comfort Zone
This episode discusses the fear content creators have of being replaced by AI. It argues that creators become more cautious and bland when worried about offending, ironically making their content similar to AI-generated material. The key i…
- The Most Effective Marketing You're (Probably) Avoiding
This episode discusses how most small business owners find referrals and recommendations the most effective marketing channel, yet avoid actively pursuing them. The host shares strategies to overcome the awkwardness and time commitment ass…
- Inky the Cat - A Business Fable for Cats and Cat-like Humans
This episode presents 'Inky the Cat,' a humorous business fable exploring why sales-focused strategies that work for some may not suit everyone, particularly those who dislike self-promotion.
- How to Talk About What You Do (So You Attract Ideal Clients)
This episode addresses the challenge small business owners face in articulating what they do. It advises against generic 'elevator speeches' and explains how to create an authentic, client-need-focused response that attracts ideal clients.