Marketing News Canada
Business & Finance
About
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
- Real Stories, Real Trust: Tapping into the Human Side of Nonprofit Marketing
Daniel Francavilla joins Marketing News Canada to discuss building trust in the nonprofit and public sector. The episode covers brand-first strategies, the impact of misinformation and AI on reputation, and the importance of dignity-first…
- Who Tells Your Story? Earned Media for the Social Impact Sector
Anouk Bertner, Executive Director of Future of Good, explores the importance of earned media for the social impact sector. The discussion covers crafting pitches, coalition building, and media literacy, emphasizing the need for organizatio…
- Marketing's Missing Link Between Education and Employment
Tom Elson from Riipen explains how work-based learning connects students with employers, addressing the talent gap through real-world projects and Riipen's Future Path program.
- Your Data, Your Inbox, Your Rules
Nihal Mandanna and Rachel Thexton discuss building trust through email marketing and the importance of data sovereignty. Cyber Impact, a Canadian platform, focuses on storing client data in Canada for security and compliance.
- The Art and Science of Behaviour
Ben Wise and Darren Chiu of Captivate joined host Rachel Thexton to discuss human behavior in marketing. They explained why overly rational marketing often fails, how emotional decision-making functions, and the importance of storytelling…
- Finding Your Marketing North Star
Warren Thompson joins guest host Rachel Thexton to explain that marketing teams often lack clarity, not data. He advocates for focusing on key "North Star" KPIs to simplify decisions and foster growth, covering topics from SEO to AI.
- From Assumptions to Evidence: A Smarter Way to Market
Charlie Grinnell of RightMetric joins host Rachel Thexton to discuss how modern marketing often relies on assumptions instead of evidence. He advocates for using external data to find the truth, highlighting issues like ego, bias, and the…
- Why Building Real Community is a Competitive Advantage
Brooke Hahn of Flockler explains to Odum Idika that most brands misunderstand community and highlights the difference between having followers and building genuine connection. The episode focuses on practical strategies for marketers to fo…
- Your Best Marketing Tool Is Already in Your Pocket
Will Yang, Founder of Differo, explains
- Why Experiential Marketing Still Wins
Recorded at SocialEast 2025, Corey Evans of ATCO shares insights from the WestJet Christmas Miracle campaign, emphasizing why prioritizing audience experience and authentic moments leads to successful experiential marketing.
- Imposter Syndrome, Authentic Content & Using AI Responsibly in Marketing
Hiba Amin joins host Laila Hobbs to discuss navigating imposter syndrome in marketing, the importance of authenticity over perfection in content creation, and the responsible application of AI in the field. The conversation covers building…
- Customer Journeys That Convert Again and Again
On Marketing News Canada, guest host Laila Hobbs talks with Julie Ogilvie about how small businesses can create effective customer journeys. The discussion covers the definition of a customer journey, its importance beyond the sale, and st…
- From Ignored to Embraced: How Inclusive Marketing Builds Stronger Brands
Recorded at SocialWest 2025, this episode features Josephine Mary David discussing inclusive marketing strategies. Learn how accessibility, cultural sensitivity, and community focus can help brands move from being ignored to embraced.
- The Strategy of Everything: How to Think More Clearly and Lead Better Marketing
Dave Thomas shares his Strategy of Everything framework on the Marketing News Canada podcast. The discussion focuses on enhancing strategic thinking for marketing professionals and business leaders by improving goal setting, risk assessmen…
- Why Skipping Marketing Fundamentals Is Hurting Your Results
Lisa Genovese explains on Marketing News Canada how skipping marketing fundamentals leads to flawed strategies and wasted spending. The episode covers using customer insights, research, and data effectively before implementing tactics.
- Building an Influencer Marketing Strategy that Converts
Umair Tazeem discusses building effective influencer marketing strategies, including creator selection and KPI measurement. The episode covers the shift to UGC and ambassador programs, and explores the impact of AI on influencer marketing.
- From Beer to Big Ideas: Why Guest Experience & Storytelling Build Beloved Brands
Recorded live at SocialWest 2025, this episode features Joshua Counsil discussing how guest experience and storytelling are key marketing tools for building brands. Counsil shares insights from his hospitality and beverage business, emphas…
- Search Engine Optimization Is Dead. Long Live Search Everywhere
Recorded live at SocialWest 2025, Neil Patel discusses the shift from traditional SEO to 'search everywhere optimization,' where brands must be visible across platforms and AI tools. He offers advice on conversational content, marketing pr…
- When UX Turns Hostile: Spotting (and Stopping) Enshittification
Andrew Turnbull and Meredith McKeough discuss hostile user design and platform enshittification, highlighting the Sonos redesign as a cautionary tale. They explore responsible scaling, balancing growth with user respect, and the importance…
- Cracking the Meta Ads Code: Scaling Sanely in a Shifting Landscape
Caley Dimmock, CEO of Dimik Creative Group, discusses her evolving paid media approach at SocialWest 2025. Key topics include Meta's Advantage+ targeting, the importance of creative for campaign performance, and strategies for scaling mark…
- The Intersection of Art and Science: Rethinking Marketing Effectiveness
Paul Tedesco, Head of Effectiveness at the ICA, shares insights from the Alchemy of Effectiveness Report and his SocialWest 2025 conversation with Meredith McKeough. They discuss the distinction between marketing effectiveness and efficien…
- The Deal is Just the Start: How to Turn Sponsorship into Strategy
Nithya Ramachandran explains how modern sponsorships function as strategic growth levers, emphasizing trust, collaboration, and activation over simple brand placement to demonstrate return on investment.
- PR in the Age of Scarcity: How to Build Trust and Earn Real Attention
Maddie Alvarez hosts Lana Rogers to discuss building trust and earning attention in PR amidst media scarcity and creative burnout. Rogers explains the evolving media landscape and offers strategies for brands and agencies on storytelling a…
- Attention is Easy, Community is Earned
Joe Teo, CEO of HeyOrca!, joins guest host Maddie Alvarez to discuss the importance of building community on social media rather than focusing on virality. He shares insights on HeyOrca’s collaborative approach, essential tools for social…
- Why Email Still Works: Privacy, Personalization, and Inbox ROI
Geoffrey Blanc shares insights on email marketing, covering personalization, automation, privacy, and deliverability. The discussion focuses on building effective and compliant email strategies for businesses.
- Marketing Without Buzzwords: How to Think, Speak, and Measure Smarter
Charlie Grinnell shares insights on simplifying marketing strategies and using data effectively. The discussion covers the importance of clear language, differentiating opinions from evidence, and making decisions from metrics without need…
- 4Ps in a Pod - TEASER EPISODE
4Ps in a Pod features CPG marketers Jeevs & JP interviewing Canadian professionals from various industries to share their career journeys and offer advice for aspiring and current marketers. The podcast aims to provide an inside look at th…
- Takara Small (VentureKids)
Darian Kovacs interviews Takara Small from VentureKids. The episode is supported by sponsors Jelly Academy and Unbounce, with special offers available for listeners.
- Rachel Osavitsky-Baker (Stantec)
Darian chats with Rachel from Stantec. The episode includes promotional information for Unbounce and Jelly Academy.
- Karen Leggett (Manulife)
Ted chats with Karen Leggett from Manulife in this episode of Marketing News Canada. The description also contains promotional information for Unbounce and Jelly Academy.
- Geoffrey Blanc (Cyberimpact)
In this episode, Darian speaks with Geoffrey from Cyberimpact. The episode includes a special offer for listeners for Unbounce landing pages and information about Jelly Academy's digital marketing bootcamp.
- Nadia Niccoli (Diageo Canada)
This episode features a conversation between Jyll Saskin Gales and Nadia Niccoli of Diageo Canada. The episode also mentions promotional offers for Jelly Academy and Unbounce.
- Kenny Mak (Indig Design)
In this episode of Marketing News Canada, host Darian speaks with Kenny Mak of Indig Design. The discussion includes promotions for Unbounce landing pages and Jelly Academy's digital marketing bootcamp.
- Stephen Kiely (dentsu Canada)
Ted Lau of Ballistic Arts interviews Stephen Kiely, CEO of dentsu Canada, discussing Kiely's career journey, advice for brands, and insights for agency professionals advancing in their careers.
- Anick Beaulieu (C2 Montreal)
Darian interviews Anick Beaulieu from C2 Montreal. The episode also features promotional information for Unbounce landing pages and Jelly Academy's digital marketing bootcamp.
- Alex Nazarevich (Unbounce)
This episode features a discussion between Daryl Louie and Alex Nazarevich, Vice President of Growth at Unbounce. They cover the significance of landing pages, the changing landscape of marketing technology, the use of AI in marketing, and…
- Guy Kawasaki (Author)
In this episode, Darian interviews author Guy Kawasaki. They discuss his book "Think Remarkable," the benefits of AI in enhancing productivity, and strategies for personal and professional growth.
- Mary DePaoli (Royal Bank of Canada)
Darian speaks with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and a 2024 Marketing Hall of Fame Inductee. They discuss her career path to RBC, the RBC Foundation, and her insights on current marketing trends.
- Helen Kontozopoulos (ODAIA)
This episode features Daryl Louie interviewing Helen Kontozopoulos, Co-Founder of ODAIA Intelligence. They discuss her career shift into AI and Tech, the importance of mindset when implementing industry tools, and how to prepare for AI in…
- Jessica Jensen (Indeed)
Marketing News Canada features an interview with Jessica Jensen, Chief Marketing Officer at Indeed. The discussion covers Indeed's expansion into the world's largest employment platform and marketing trends for 2024.
- Judy Lewis + Deborah Weinstein (Strategic Objectives)
This episode features Darian interviewing Judy Lewis and Deborah Weinstein, co-founders of Strategic Objectives. They discuss their origins in Public Relations and Communications, the experience of leading a woman-owned PR company in a mal…
- Patrick Chandler (FightCamp)
In this episode, Ted Lau speaks with Patrick Chandler, Co-Founder and CMO of FightCamp. They discuss how the company grew its at-home boxing fitness platform to raise $90 million, Chandler's experiences with Y Combinator, and strategies fo…
- Lucas Béland (Goloot)
Lucas Béland, CEO & Founder of Goloot, shares insights on the evolution of his company. The discussion covers how he, as a 22-year-old university dropout, successfully raised $6 million and reached $1 million in ARR within the AdTech/MarTe…
- Matthew Tsang (AndHumanity)
Ted Lau interviews Matthew Tsang, Co-Founder of AndHumanity, on how DEI and marketing work together. They cover what brands have done wrong regarding DEI and why representation is important.
- Liz Geraghty (Wendy's)
Daryl Louie interviews Liz Geraghty, Wendy's Chief Marketing Officer, discussing Wendy's brand voice, Canadian growth strategy, and the role of sassiness for a challenger brand. The episode also includes promotional content for Unbounce an…
- Leticia Manzanares (Return-It)
Ted Lau speaks with Leticia Manzanares, Marketing Director at Return-It, discussing the company's recycling program, creating campaigns for less glamorous topics, career advancement, and insights on diversity and leadership.
- Eric Morris (Google Canada)
This episode features Darian's second conversation with Eric Morris, Head of Retail at Google Canada. They discuss current consumer spending trends and provide advertising advice for retailers preparing for the holidays.
- Christie Horsman (Thinkific)
In this episode, Ted Lau speaks with Christie Horsman, Vice President of Marketing at Thinkific. They discuss her career path, the essential elements of successful senior marketing leadership, and the future outlook for the creator economy…
- Paul Briggs (eMarketer/Insider Intelligence)
Sarah Stockdale chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada. They discuss his career journey, the differences between marketing in Canada and the US, and the future direction of Insider Intelligence…
- Nick Lammie (EA SPORTS)
In this episode, Amanda Smith of Monday Creative speaks with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts. They discuss Lammie's career journey to EA, the recent rebranding of EA SPORTS FC, and the future d…