Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained.
Nancy Hensley, CMO for Stats Perform, discusses the current state of data analytics in sports, referencing the evolution of the 'Moneyball' concept. The episode covers topics such as the monetization of sports data, with a notable mention of a $115M deal for NFL data.