Lunch Hour Legal Marketing
Business & Finance
About
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
Episodes
- Butts, Not Bots
“Butts, not bots.” That’s the philosophy behind this week’s conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we’ve had about inta…
- Don’t Be Weird About Sponsorships (Just Be Honest)
Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it? That turns into a much bigger conversation with John Henson about disclosures, sponsorships, and where peopl…
- A Tale of Two Dashboards
Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn’t really about performance; it was about measurement. The agency saw success. The…
- By the Numbers: The Super Duper Data Edition
Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat! ----- We're back with a super duper installment of "By the Numbers" where we dive into real data for your law…
- ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
The best conversations from ABA TECHSHOW 2026 , all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what’s actually working right now. ----- In this special recap episode o…
- Is AI Search Optimization a Thing?
Hosts Gyi and Conrad discuss the complexities of tracking performance in AI search and the shifting landscape of legal marketing. They also cover recent industry news, including a partnership between Smokeball and Thomson Reuters and legal…
- Claudia Unleashed!
Lunch Hour Legal Marketing introduces its new AI co-host, Claudia, trained on legal marketing content. The hosts discuss recent legal news, including a verdict against Meta and Google regarding social media addiction, a civil rights case i…
- Mail Bag – You Asked, We Answered
In this Mail Bag episode, hosts Gyi and Conrad address listener questions concerning marketing strategies for law firms. Topics include adopting a CEO mindset, analyzing PPC data, enhancing visibility, and planning for legal conferences in…
- Beets, Berries, and Better Paralegals
This episode of Lunch Hour Legal Marketing focuses on paralegals as key contributors to law firm success and client satisfaction. It covers training programs, hiring strategies for paralegals, and operational improvements to enhance their…
- Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
Rich Ruohonen, an Olympian and lawyer, shares insights on growing a business by pursuing passions and community involvement. He also discusses his experience using the Olympic stage to speak out about the rule of law.
- Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
Gyi and Conrad discuss the implications of new Google Direct Business Search data for law firm marketing tactics and budgets. They also explore the strategic advantages and disadvantages of expanding a law firm's practice areas versus its…
- The One Where Gyi and Conrad Rock the Boat
Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the midst of uncertainty. Later, Conrad sha…
- Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense. ----- Lots to cover today, folks! Being connected to your community matters,…
- How Podcasting Can Change Your Business || LHLM Takeout
How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growin…
- Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back…
- Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour grapes, for sure: Following Michigan’s painfu…
- Why Authenticity Builds Better Client Connections || LHLM Takeout
Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about…
- Know Your Enemy—Or Your Competitors, At Least!
Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you…
- The Truth About Marketing Attribution || LHLM Takeout
Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: ac…
- Don’t Get Duped: How to Spot BS Marketing Metrics
It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer! ------ Yeah, it’s scummy,…
- Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search resu…
- Not All Leads Are Created Equal
Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle your leads can be a game changer for your…
- Live! From LHLM Summit 2025
Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be r…
- r/LHLM: Reddit Feeds the AI MACHINE
Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavi…
- Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss. ----- This is pure speculation on Conrad’s part… but what’s th…
- Tasty Tactical Tidbits || Don’t Call It a Rebrand
Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’. ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to…
- Clio’s All-In with Scorpion – Who Gets Stung?
“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis. --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and market…
- Are You Thinking Long Term? – Empowering Your People & Building Legacy
Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued an…
- How to Rank with Google AI Mode
How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content…
- Big Money — Who Owns the Future of Law?
Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and…
- Lunch Hour Legal Marketing | Official Trailer
Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing str…
- Stand Up to Stand Out
Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your bus…
- What’s In a Brand?
Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your mess…
- Ultimate LinkedIn Guide for Lawyers
LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna V…
- When to DIY & When to Call in the Pros — Mailbag Edition
Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying a…
- Ranking Your Local Competitors – Hot or Not?
If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly? ----- You want we…
- BREAKING: Google Expands Use of Local Service Ad Data
Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster y…
- Show Me the Clients! — Holding Your Marketing Accountable
Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like. If your marketer’s data looks like a success…
- Marketing in the Age of AI — Lawyerist Invasion!
AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Po…
- Is Your Law Firm Marketing Actually Working?
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the b…
- Is Your Law Firm Marketing Actually Working?
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the b…
- How Law Firms Use Google Ads to Poach Your Leads
Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------ Having a competit…
- Meh, Links — Busting Link Building Myths for SEO
Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don’t…
- Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go abo…
- TV Ads or Digital? The Champion Lawyer Uses Both
If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms’ offline and online marketing…
- Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025
Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 202…
- Law Firm Marketing — How Much Should Your Associates Be Doing?
You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him…
- Dial M for Mystery Shopper – Sponsored by CallRail
Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. ----- Before you get too delighted at the thought of hearing about the missteps…
- The Ultimate Gift Guide for Lawyers (2024)
The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and…
- Lawyer Website Roasted
If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnosti…