Local SEO and Marketing Q&A Session January 3, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions John Mueller from Google responds to questions on if Schema helps with LLMs and Google. How does using the same number for two GBP locations differ from a franchise using a 1-800 number? Is LinkedIn good for marketing? Should I use keywords in my company name? How do I add a WhatsApp number to my GBP? What type of photos should I use for an insurance agency? Has the AI calling to check prices feature been tested yet? Can you target private Facebook groups with Facebook Ads? Is it bad to spam keywords in company names in the Home Renovation trade? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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