Episode 104: TikTok's role in commerce with Jordan Kremm and Steve Light of L&R Distributors
What if TikTok matters to your business more than Amazon? On the latest Retail Sound Bites, we explore why TikTok has become one of the most powerful demand engines retail has ever seen. Featuring Jordan Kremm and Steve Light of L&R Distributors, this episode breaks down how TikTok Shop is reshaping product discovery across generations, why brands are launching on TikTok first, then scaling to retail, how viral moments translate into real, measurable in-store sales, and where most brands are getting TikTok wrong. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast . Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn