Irish Marketing Podcast
Business & Finance
About
The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday. Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield. We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios , Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
Episodes
- 35 - Paul Dervan: The Essential Guide to AI For Marketers
Paul Dervan explains how marketers can thrive in an AI world by adopting a
- 34 - Exclusive: Inside the New Bord Gáis Energy Campaign
This episode of the Irish Marketing Podcast delves into the new Bord Gáis Energy GAA campaign, featuring director Ben Tonge and Marketing Director Meadhbh Quinn. They discuss the campaign's departure from traditional emotional advertising,…
- 33 - Mark Shanley And The Art of Unique Creative Direction
This episode features Mark Shanley, Executive Creative Director at adam&eve BWA, discussing the process of creating advertising, the challenges of creative leadership, and the Nike "Nothing Beats a Londoner" campaign. Shanley shares insigh…
- 32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO
Laura Lynch, CMO of Bank of Ireland, discusses the "Right With You" campaign, the shift from product-led to customer-centric banking, and the psychology of financial confidence. The episode explores how tech giants are influencing banking…
- 31 - Fiona Curtin - Marketing Director, Heineken
Fiona Curtin, Marketing Director at Heineken, joins the Irish Marketing Podcast to share insights on evolving consumer behavior, responsible marketing, ethics, and innovation. The discussion covers Heineken's 'Always A Choice' research and…
- 30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research
In this episode of the Irish Marketing Podcast, Daryl Moorhouse speaks with Ben Woods of Midia Research about YouTube's significant influence on broadcasters and streamers. They explore YouTube's global reach, strategic shifts for traditio…
- 29 - Ken Robertson Talks Tenth Man "Punk Spirit"
Part two of the interview with Ken Robertson, CEO of Tenth Man, covers the company's journey from hot desks to creating memorable work for brands like Guinness and Red Bull, focusing on their contrarian "10th Man" philosophy and cultural a…
- 28 - Irish Audio Awards Highlights with Mark Shanley, Damian Hanley, Alex Jenkins
This episode of the Irish Marketing Podcast covers the Irish Audio Awards, including highlights such as interviews with judge Mark Shanley and editorial director Alex Jenkins, playback of winning entries, and a discussion with the Board Cr…
- 27 - Pitch Perfect 2026 Winners, Saor Water and Examinaite
The Irish Marketing Podcast covers the Pitch Perfect 2026 Final, featuring interviews with winner Ryan Ormonde of Saor Water, a company providing sustainable aluminium cans, and Gavin Doyle of Examinaite, an AI-powered adaptive learning pl…
- 26 - Súil Feasa Report - How to Improve Advertising Through The Irish Language
This episode discusses the Súil Feasa report on Irish language advertising comprehension, featuring Aoife Porter and Gerard O’Neill. They cover topics such as regulatory spend, Irish language proficiency, engagement levels, the benefits of…
- 25 - Barry Dooley on the 75th Anniversary of Association of Advertisers in Ireland
Barry Dooley, CEO of The Association of Advertisers in Ireland, joins Daryl Moorhouse on The Irish Marketing Podcast to celebrate the AAI's 75th anniversary. They discuss the organization's history, its advocacy for self-regulation and fai…
- 24 - Disappoint Your Clients with Danny Cullen, The Public House
Danny Cullen, Associate Creative Director at The Public House, joins the Irish Marketing Podcast to discuss the merits of selectively disappointing clients, particularly concerning creative points of difference. The episode covers addressi…
- 23 - Droga5 Dublin 26 Minutes Samaritans Campaign
The Irish Marketing Podcast features Olwyn Greene of Dublin Samaritans and Al Pollock from Droga5 Dublin discussing their "26-Minute" Campaign. The campaign leveraged insights about call lengths and utilized existing "listeners" to achieve…
- 22 - Ken from Tenth Man Part 01:The Paddy Power Years
Part 1 of a two-part series features Tenth Man CEO Ken Robertson discussing his time with Paddy Power. Topics include brand DNA, marketing strategies like the proxy effect, and unique publicity stunts.
- 21 - Mark McCann and the Oliver Ireland Secret Sauce
Mark McCann, CEO of Oliver Ireland, joins the Irish Marketing Podcast to share his agency's journey. They discuss the agency's vision for trust and efficiency, their unique 'In-House Ecosystem' model, the impact of AI, the importance of au…
- 20 - Paul Kelders, Jump! Innovation Agency & Eoin Tuohy, Pitch Perfect Winner
This episode features Eoin Tuohy, a Pitch Perfect winner with Sports Impact Technologies, and Paul Kelders from Jump! Innovation Agency, discussing innovation strategies and brand development for MotoGP.
- 19 - Bord Gáis Energy Know Your Power with Meadhbh Quinn and Ken Robertson
The Irish Marketing Podcast features Meadhbh Quinn of Bord Gáis Energy and Ken Robertson of Tenth Man discussing the "Know Your Power" campaign. The discussion covers modernizing the 50-year-old brand and the creative strategy behind makin…
- 18 - Spotify Allianz Seatbelters Campaign, Jonathan McCrea talks 2026 Tech
This episode revisits a pilot interview with Damian Hanley about the award-winning Allianz and Spotify 'Seatbelters' campaign, detailing its innovative concept and collaboration. It also features Jonathan McCrea discussing upcoming technol…
- 17 - Irish Marketing Podcast Wrapped Part 02
Part 02 of the Irish Marketing Podcast Wrapped countdown reviews top clips and interviews from the podcast's most downloaded episodes since September, featuring guests like Keith Lawler, Andy Pierce, Damien Dineen, Hazel Casanova, and Edel…
- 16 - Irish Marketing Podcast Wrapped Part 01
This episode of the Irish Marketing Podcast presents the first half of the year's top listener-downloaded moments. It includes highlights from ICAD's After Pod, Publicis ECD Ronan Nulty discussing an ESB campaign, and Public House MD Kerri…
- 15 - Fever Pitch - The Problems With Pitching Part 02
This episode features part two of a discussion with pitch consultant Ray Sheerin, exploring how pitching impacts team building and morale. It also covers why the best ideas aren't always presented and the importance of selecting the right…
- 14 - Fever Pitch - The Problems With Pitching Part 01
This episode of the Irish Marketing Podcast, featuring pitch consultant Ray Sheerin, delves into the challenges and statistics surrounding the agency pitching industry. It covers the background, spending, and issues related to procurement…
- 13 - The No Bullshit SEO Strategy for the AI Age
This mini-edition of the Irish Marketing Podcast features Gavin Duff discussing his 'No Bullshit SEO Strategy' for the AI Age. Topics include SEO tactics evolving, prompt engineering, and insights from the 3xe AI conference.
- 12 - Richard Bogie and Chris Cashen Talk Trusted Media
Richard Bogie and Chris Cashen discuss the "News for The Next Generation" report, examining young people's media savviness and the potential shift towards trusted legacy media. Bogie shares insights on youth connection to media, while Cash…
- 11 - Content Creator Collaborations: How To Make Them Work
This episode of the Irish Marketing Podcast discusses the growing content creator economy, focusing on collaborations between brands, agencies, and influencers. It includes insights from the Thinkhouse Youth Uncultured event and interviews…
- 10 - Richard Shotton: Hacking The Human Mind
This episode features an interview with Richard Shotton, co-author of "Hacking the Human Mind." Topics include the origins of his company Astroten, the Intention to Action Gap, the use of brand examples, and the ineffectiveness of focus gr…
- 09 - Effie 2025 Gold Winners: Core, Mindshare, Boys and Girls Campaigns
This episode of the Irish Marketing Podcast celebrates the 2025 Effie Gold winners. Discussions cover campaigns from Core, Mindshare, and Boys and Girls, detailing the strategies behind a weather puppet campaign, a 'Daycation' concept, and…
- 08 - Influence Insights: Youth Culture Uncovered 2025
The Irish Marketing Podcast covers The Thinkhouse Youth Culture Uncovered 2025 event, featuring insights from Claire Hyland on their methodology and findings, and highlights from Beth Marchant. Perspectives from industry experts, content c…
- 07 - The Sounding Out 2025 After Pod
This episode features highlights from the Sounding Out 2025 conference, including discussions with radio representatives and experts on behavioral psychology, the JNLR survey, and the role of technology in marketing.
- 06 - Behind The Scenes Campaigns - No Bumholes & For Future Us
Ronan Nulty from Publicis Dublin explains how they humanized a complex infrastructural challenge using a story. Jess Murphy from Boys and Girls discusses the use of humor and analogies in marketing.
- 05 - The Inception AI Podcast Factory
The Irish Marketing Podcast features Elaine Burke discussing Inception Point AI's controversial plan to mass-produce up to 3000 AI-generated podcast episodes weekly at minimal cost. The episode explores the potential impact on creativity,…
- 04 - Sonic Branding Insights, TU Dublin Incoming MSc Students
This episode of the Irish Marketing Podcast features Creative Director Keith Lawler discussing sonic branding and includes perspectives from incoming MSc students at TU Dublin.
- 03 - The ICADS After Pod
This episode of the Irish Marketing Podcast discusses the 2025 ICAD Awards After Pod, held at The National Stadium Dublin. It includes interviews with creative teams from various agencies and mentions the Ballymun Monster.
- 02 - Effie Awards and More Agency Hacks
This episode features Kate Goldsmith of IAPI discussing the Effie Awards and how to improve agency awards submissions. It also includes the second part of an interview with Kerrie Sweeney, covering agency hacks 4, 5, and 6 from her manifes…
- 01 - Agency Hacks and Cards For Humanity
The first episode of the Irish Marketing Podcast includes insights on agency hacks from Kerrie Sweeney, a discussion on tripchaining and AXA's initiatives with Edel McCabe, and a game of Cards For Humanity with Laura Costello. The podcast…
- The Irish Marketing Podcast Coming Soon
The Irish Marketing Podcast, powered by IMJ and Tinpot Productions, will launch in early September, delivering concise interviews and insights on Irish marketing every Friday. Subscribe to their newsletter via pod@tinpot.ie.