InTouch with Terri
Business & Finance
About
Terri Ross Is The Aesthetic Industry's Premier Sales Training ExpertStrategic Growth Consultant, Author, and International Speaker
Episodes
- Stop Leaving Money on the Table: The Future of Patient Financing in Aesthetics
In this episode of In Touch with Terri, host Terri Ross speaks with Yehuda Matar, Chief Business Officer of Ottri, about the importance of patient financing in the aesthetics industry. They discuss how Ottri's platform can help practices i…
- Transforming Training into a Revenue Engine
In this episode of InTouch with Terri, host Terri Ross and guest Stephen Handysides explore how to shift aesthetic industry training from a cost center to a revenue engine. They discuss the failures of traditional training methods and the…
- Moving from "Passive" to "Active" Practice Management
Shannon Blake of Podium explains how AI-driven operating systems integrate EMR, CRM, and scheduling to streamline chaos, boost revenue, and future-proof aesthetic practices by automating tasks and improving patient engagement.
- Think Like a CEO: The 7 Numbers You Must Know Every Month (Or You're Guessing)
Terri Ross explains the importance of tracking seven key business numbers monthly for aesthetic practices. She outlines a consultation framework designed to shift from selling treatments to delivering transformation, aiming to increase con…
- MedSpas Are Growing Up: Why Accreditation Is No Longer Optional
In this episode of In Touch with Terri, host Terri Ross speaks with Tom Terranova about the growing necessity of accreditation for medical spas. They explain how accreditation contributes to patient safety, operational efficiency, regulato…
- The Proven Consult That Builds Outcomes and Loyalty
Terri Ross explains how structured, outcome-driven consultations in the medical aesthetics industry are crucial for building trust, uncovering motivations, and increasing conversion and retention rates, rather than just selling single trea…
- From Busy to Profitable: Measure What Matters in 2026
This episode of InTouch with Terri features Terri Ross explaining why aesthetic practices need thorough business evaluations. She covers why being busy does not equate to profitability, the components of a true evaluation, and the key metr…
- The 2026 Strategy for Aesthetic Practices
In the Season 10 finale of InTouch with Terri, Terri Ross presents a strategy for aesthetic practices focusing on directional goals for growth in 2026. The episode details 10 essential elements for building a profitable practice, including…
- From Success to Scaling: Why successful practices still need help
Lisa Lickstein shares her experience of seeking expert consulting from Terri Ross Consulting to address operational blind spots and accelerate growth in her practice, leading to a 300% increase in EBITDA.
- Mastering Objection Handling: Transform Challenges into Sales Opportunities
In this episode of InTouch with Terri, host Terri Ross discusses mastering objection handling in sales. She explains how to turn objections into opportunities by focusing on value over price, potentially increasing revenue by 30% to 64%. T…
- Top 10 Tips to Finish Q4 Strong and Prepare for 2026
Host Terri Ross discusses strategies for the medical aesthetics industry to conclude the year successfully and prepare for 2026. Key topics include essential performance indicators, team alignment, patient retention, and strategic planning…
- Raising Standards and Safety in the Medical Aesthetics Industry
Terri Ross addresses misconceptions and dangers in unregulated med spas, drawing from industry experience and a John Oliver segment. She calls for higher standards, stringent regulations, and transparency to ensure consumer safety and ethi…
- Accreditation in Aesthetics
In this episode of "In Touch with Terri," host Terri Ross discusses the new global accreditation initiative for non-surgical medical aesthetics with Thomas Terranova, CEO of Quad A. The conversation highlights the importance of this framew…
- Strategies to Thrive in the Summer for Aesthetic Practices
In this episode, Terri Ross outlines eight strategies for aesthetic practices to overcome the perceived summer slowdown and maintain profitability. She emphasizes leveraging growth opportunities, understanding patient behavior, optimizing…
- Unlocking Aesthetic Practice Growth Through Patient Retention Strategies
In this episode, Terri Ross and Izhak Musli explore patient retention as a primary profit driver for aesthetic practices. Musli explains how platforms like Get Kudos offer solutions to improve patient satisfaction and loyalty, shifting foc…
- How Podium's AI Platform is Shaping Aesthetic Practices
Shannon Blake of Podium joins Terri Ross to discuss how Podium's AI platform enhances client communication and streamlines operations for aesthetic practices. The conversation highlights the benefits of AI in business growth, patient reten…
- The Economy & Its Impact on the Aesthetics Industry
In Season 10, Terri Ross addresses economic uncertainties affecting the medical aesthetics industry. She explores how practices can adapt to shifting patient behaviors and revenue changes through strategic insights, focusing on market tren…
- Terri Ross: Hustle, Heart, and Ambition Unwrapped
In this 100th episode, Terri Ross discusses her career path in the aesthetic industry, from early life and sales roles to founding Terri Ross Consulting and navigating industry changes. She reflects on personal motivations and professional…
- Unlocking Aesthetic Practice Growth: Marketing, AI, and Speed to Lead
In this episode of InTouch with Terri, host Terri Ross talks with Cameron Hemphill, CEO of Growth 99, about marketing strategies for aesthetic practices. They discuss digital marketing, patient engagement, technology deployment, and the fu…
- ShapeScale: A Game Changer in Body Composition
Terri interviews Alex Weyenberg, CEO of ShapeScale, about the company's 3D body scanning scale technology. They discuss its impact on the health and wellness industry, patient tracking, marketing strategies, and its integration into aesthe…
- End the Year Strong: 3 Strategies to Boost Aesthetic Practice
In this episode of InTouch with Terri, host Terri Ross discusses three key strategies for aesthetic practices to increase profitability before the year ends: financial preparedness, maximizing holiday revenue, and setting strategic goals.…
- Launchpad to 2025: Preparing Your Aesthetic Practice for the Future
In this episode, Terri Ross addresses the current downturn in the medical aesthetics industry, offering five strategies for practices to increase revenue. Key recommendations include implementing consultation fees, developing loyalty progr…
- Risk & Reward: Mastering the Entrepreneurial Journey
In this episode, Terri Ross and Trixy Castro discuss the entrepreneurial journey, the role of women in business, and leadership strategies. Trixy Castro shares her experiences in real estate and finance, emphasizing the importance of passi…
- Keeping Patients Engaged and Loyal with Effective Aesthetic Marketing
In this episode of In Touch with Terri, medical aesthetics expert Terri Ross discusses effective marketing strategies for aesthetic practices. She outlines eight essential approaches focused on patient engagement, loyalty, sustainable grow…
- Empowering Aesthetic Success Through Business Acumen and Mentorship
In this episode of In Touch with Terri, host Terri Ross speaks with Yvonne Dellos, CEO and Medical Director of the Medical Aesthetic Art Institute. Dellos shares insights on building a successful aesthetic practice, highlighting the import…
- Boosting Conversion Rates in Your Aesthetics Practice
In this episode of InTouch with Terri, host Terri Ross discusses improving phone skills for front desk teams in medical aesthetics. She offers 18 tips on handling price objections, patient communication, and follow-up processes, emphasizin…
- From Startup to Empire: Mastering Medspa Growth
Victor Snyders, founder of Skin Renewal, shares his journey of scaling a practice to 20 clinics. He emphasizes foundational principles like defining your business "why, what, and who," establishing a unique selling proposition, investing i…
- Unveiling the Weight Loss Revolution in MedSpas
Dr. Johnny Franco joins Terri Ross to discuss the integration of weight loss and wellness into med spas. Dr. Franco shares his personal experience with GLP medications and how he incorporated weight loss programs into his plastic surgery p…
- Swipe Away Credit card Processing Fees
In this episode, Terri Ross talks with Jeremy Lessaris, founder of Verifi, about credit card processing fees. Lessaris explains how aesthetic practices can lower these fees using AI and machine learning, avoiding predatory pricing and hidd…
- Top Mistakes Aesthetic Practice Owners Make and How to Avoid Them
In this episode, Terri Ross identifies common business errors made by aesthetic practice owners, such as avoiding expert help, neglecting data tracking, and inconsistent operations. She advises on the importance of outsourcing, using data…
- An Entrepreneurial Rollercoaster: Scaling Multiple Locations
In this episode of In Touch with Terri, host Terri Ross speaks with Julie Acarregui, founder of Pure Medical Spa. They discuss Acarregui's transition from clinical practice to business scaling, strategies for managing multiple locations, t…
- 5 Things the Most Successful Salespeople Do
In this episode of In Touch with Terri, Terri Ross outlines five key habits of successful salespeople: building relationships, continuous innovation, persuasive education, resilience, and accountability. The episode focuses on applying the…
- How To Set Up An Exit Strategy For Your Aesthetic Practice
In this episode of In Touch with Terri, Terri Ross explains how to set up an exit strategy for aesthetic practices. Key takeaways include financial preparation aiming for $2 million in revenue and $500,000 EBITDA, operational analysis focu…
- From Mediocre to Million-Dollar Practice Using Al
Dr. Shitel Patel shares insights on integrating AI and technology into aesthetic medicine practices. He covers his experience as a plastic surgeon, the role of his company Advital in improving patient journeys, and the significance of acco…
- The Secrets to Selling Your Med Spa: Insights from a Leading Industry CEO
In this episode, Terri Ross speaks with Dan Schacter, CEO of Cosmetic Physician Partners, discussing the sale of med spas and plastic surgery practices. Schacter shares insights on optimal selling times, valuation metrics including EBITDA…
- My Entrepreneurial Journey: 7 Lessons Learned Along the Way
In this episode, Terri Ross details seven lessons from her entrepreneurial career in the aesthetic industry. The lessons cover adaptability, resilience, team culture, networking, continuous learning, time management, and work-life balance,…
- Data-Driven Social Media
Terri Ross interviews Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social, about developing a social media strategy for medical spa owners. The discussion aims to answer common questions and help owners save time and money.
- Creating New Revenue Streams with Non-Invasive Hair Loss Solutions With Drew Fine
Drew Fine explains Get Hair MD's business model, which licenses non-invasive hair loss solutions and protocols to aesthetic practices. This creates a new revenue vertical with exclusive territories and marketing support, targeting patients…
- The Value of Training, Data, and KPIs
Dr. David Turer discusses key aspects of the aesthetic medicine industry on InTouch with Terri, covering practice financials, data, KPIs, patient retention strategies, and the importance of continuous learning and effective patient communi…
- 6 Proven Methods to Increase Outcomes & Profit
This episode of InTouch with Terri focuses on the value of sales training for aesthetic practices. Terri explains how this training is an investment that can increase revenue, build patient trust, and improve retention by empowering provid…
- The Value of Patient Education & Engagement
This episode of In Touch with Terri discusses the merger of APX Platform and Engage Technologies Group. It explores the importance of patient engagement for practice optimization, competitive edge, and enhancing the patient experience thro…
- Leveraging Patient Financing with Care Credit to Build Your Practice Revenue and Retention
This episode of InTouch with Terri features Nick Mattia of Care Credit discussing the importance of patient financing for medical aesthetic practices. The discussion covers how these solutions can help build practice revenue and retention,…
- Trends in Men's Skincare & Grooming
Drew Plotkin, Founder and CDO of DERM DUDE, joins Terri to discuss the rise of the men
- How to Manage Risk in Your Aesthetic Practice
Leslie Tracey, founder of a financial practice for medical aesthetics, shares insights on risk management, employee retention, and exit strategies for women in the medical aesthetic industry on InTouch with Terri.
- Building and Scaling an Aesthetics Brand
Eric Casaburi, founder and CEO of Serotonin Centers, shares his experience building and scaling an aesthetics brand. He discusses his entrepreneurial journey and passion for men's and women's health and well-being, including founding Serot…
- The "We-Work Concept, A new Cloud Medspa
Ignacia Fanlo, founder and CEO of Vansanity, discusses the "We Work" concept for medical aesthetic practitioners and entrepreneurs, and his new CloudMedSpa franchise service. The episode covers the development of the concept and the challe…
- How to Eliminate Overwhelm When Starting a Medical Aesthetic Practice
The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program" covers three stages: vision, mission, feasibility, and startup costs; business plan and loan procurement; and implementation to launch. The…
- Mastering the Business of Aesthetics: A New Experiential Learning Opportunity
In this episode of InTouch with Terri, host Terri Ross explains her motivation for creating the 4S Summit, a new experiential learning opportunity designed to help owners, providers, and managers in aesthetic medicine master the business a…
- BulletProof Your Practice in 2023 - How to Succeed Despite Economic Conditions
In this episode of In Touch with Terri, host Terri provides 10 actionable tips for professionals to bulletproof their practice and achieve success amidst challenging economic conditions in 2023.
- Lessons Learned in 2022 with Terri Ross
In this episode of InTouch with Terri, host Terri Ross shares seven significant lessons from 2022, focusing on entrepreneurship, team leadership, and adopting a solution-oriented mindset. She explains how these insights will guide her plan…