In-Ear Insights from Trust Insights
Business & Finance
About
We help marketers get better results from their marketing data.
Episodes
- In-Ear Insights: Setting up Agentic AI For Success Part 1, Job Descriptions
In this episode of In-Ear Insights, Katie and Chris discuss how to set up agentic AI systems by improving foundational documentation. They cover why vague job descriptions lead to AI agent failure, the 5P framework for creating actionable…
- In-Ear Insights: Updating Mental Models and Old Knowledge
This episode of In-Ear Insights discusses keeping professional knowledge relevant amidst technological shifts. It covers using agentic AI to update standard operating procedures, the importance of human oversight to prevent knowledge loss,…
- In-Ear Insights: AI And the Future of Work in 2026
In this episode of In-Ear Insights, hosts discuss the impact of agentic AI on the future of work, touching on a potential leadership crisis and offering strategies for career protection and skill development in the age of automation.
- In-Ear Insights: Virtual Versions, Digital Twins, and AI Clones
Katie and Chris discuss virtual versions, digital twins, and AI clones. They cover building an AI digital twin for tasks, mapping thinking patterns into prompts, and identifying suitable duties for a virtual clone while preserving human re…
- In-Ear Insights: Balancing Authenticity In An AI Automated World
In the Trust Insights podcast, Katie and Chris address the challenge of maintaining authenticity in an AI-driven world. They discuss the limitations of automated social media, the potential for AI to be a helpful tool, and the importance o…
- In-Ear Insights: Measuring and Improving AI Proficiency
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑le…
- In-Ear Insights: Switching AI Providers, Backup AI Capabilities
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction l…
- In-Ear Insights: How to Turn Plans into Results
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll di…
- In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI can take over routine tasks and what that means for your daily workflow. You’ll learn why relying too much on AI might erode essential skills an…
- In-Ear Insights: Project Management for AI Agents
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents…
- In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You’ll learn the risks of experimental autonomous systems and how to protect…
- In-Ear Insights: Durable Skills in the Agentic AI World
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI. You will learn the four key options organizational leaders must consider…
- In-Ear Insights: Applications of Agentic AI with Claude Cowork
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology perfor…
- In-Ear Insights: Processing Survey Data With Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing survey data using generative artificial intelligence tools. You will discover how to use new AI functions embedded in spreadsheets to code hu…
- In-Ear Insights: What is Generative Engine Marketing (GEM)?
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might m…
- In-Ear Insights: 2025 Year In Review
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the massive technological shifts driven by generative AI in 2025 and what you must plan for in 2026. You will learn which foundational frameworks ensur…
- In-Ear Insights: What Are Small Language Models?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large l…
- In-Ear Insights: AI And the Future of Intellectual Property
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI. You will understand why the content AI generates is legally unprotectable, preventing…
- In-Ear Insights: Sales Frameworks Basics and AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential sales frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle w…
- In-Ear Insights: Account Management in the Age of AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game. You will discover how to transition from simply helping clients to proactiv…
- In-Ear Insights: How to Create Effective Reporting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping ont…
- In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will co…
- In-Ear Insights: How to Make Conferences Worth the Investment
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets…
- In-Ear Insights: Getting Real Value from Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value. You will learn the strategic framework necessary to move beyond simple, o…
- In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and men…
- In-Ear Insights: What is AI Decisioning?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical…
- In-Ear Insights: Do Websites Matter in the Age of AI?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You’ll learn why traditional content and SEO remain essential for your online pres…
- In-Ear Insights: Why Enterprise Generative AI Projects Fail
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why enterprise generative AI projects often fail to reach production. You’ll learn why a high percentage of enterprise generative AI projects reportedl…
- In-Ear Insights: Reviewing AI Data Privacy Basics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI data privacy and how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will…
- In-Ear Insights: How to Identify and Mitigate Bias in AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world exampl…
- In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You…
- In-Ear Insights: How to Improve Martech ROI with Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted…
- In-Ear Insights: Generative AI Strategy and Integration Mail Bag
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strate…
- In-Ear Insights: Artisanal vs AI in Content Marketing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’l…
- In-Ear Insights: The Generative AI Sophomore Slump, Part 2
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your…
- In-Ear Insights: The Generative AI Sophomore Slump, Part 1
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You wil…
- In-Ear Insights: How Generative AI Reasoning Models Work
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why…
- In-Ear Insights: The AI-Ready Marketing Strategy Kit
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn t…
- In-Ear Insights: Should You Hire An AI Expert?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential t…
- In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between…
- In-Ear Insights: No Code AI Solutions Doesn’t Mean No Work
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between ‘no code AI solutions’ and ‘no work’ when using AI tools. You’ll grasp why seeking easy no-code solutions often leads to…
- In-Ear Insights: Codependency on Generative AI & ChatGPT
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking…
- In-Ear Insights: Generative AI Transformation vs. Optimization
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business.…
- In-Ear Insights: The Problem with Buyer Personas
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal cu…
- In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essent…
- In-Ear Insights: What is Retrieval Augmented Generation (RAG)?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You’ll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using…
- In-Ear Insights: Ethics of AI Digital Clones and Digital Twins
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins…
- In-Ear Insights: Offsite Optimization for Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI. You’ll learn how to rethink your offsite SEO strategy to effectively engage with AI models. Discover how to ide…
- In-Ear Insights: AI Content Strategy Optimization
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss optimizing your AI content strategy in the age of artificial intelligence. You’ll discover how to make your content appealing to both humans and AI alg…
- In-Ear Insights: Data Preparation for Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You’ll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools.…