HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza
Jean-Luc Diard and Nicolas Mermoud, founders of HOKA, discuss how they created a running shoe designed for downhill running. They detail the company's growth from early prototypes to over $2 billion in sales, including design challenges, cash flow issues, and strategic…