Michael Hofler | Arc'teryx Logo Designer | History of Gear
Michael Hofler - Creative Director and the designer behind the iconic Arc’teryx logo - talks about his process, the creation of the logo, and the battle between retaining a classic logo versus reimagining it. Behance: https://www.behance.net/HOFLER?locale=en_US Linkedin: https://www.linkedin.com/in/hoflerdesign/ Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree program that trains the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram . https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website . https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/