"The Climb" with Jenny Casson & Manuella Widjaja: Redesigning Bras for Broad Shoulders
Jenny Casson, Olympic rower, and Manuella Widjaja, former YC operator, co-founded Daylilie to create bras for broad-shouldered women, focusing on silhouette over size. They detail their journey from cold DM to co-founders, navigating prototype development, patenting, and social…