Opa Heaven: Titles, Maglevs, Hats, the Universe, Snarkiness
Danny & Oscar muse about tension between thumbnails & descriptions, superconductors & the environment, health hats origin, life & bad habits, like snarkiness. About the Show Welcome to Health Hats, learning on the journey toward best health. I am Danny van Leeuwen, a two-legged, old, cisgender, white man with privilege, living in a food oasis, who can afford many hats and knows a little about a lot of healthcare and a lot about very little. Most people wear hats one at a time, but I wear them all at once. I’m the Rosetta Stone of Healthcare. We will listen and learn about what it takes to adjust to life’s realities in the awesome circus of healthcare. Let’s make some sense of all this. We respect Listeners, Watchers, and Readers . Show Notes at the end. Watch on YouTube None today. Check back later Read Newsletter The same content as the podcast, but not a verbatim transcript. Could be a book chapter with images. download the printable transcript here Contents Episode Podcast intro Welcome to Health Hats, the Podcast. I’m Danny van Leeuwen, a two-legged cisgender old white man of privilege who knows a little bit about a lot of healthcare and a lot about very little. We will listen and learn about what it takes to adjust to life’s realities in the awesome circus of healthcare. Let’s make some sense of all of this. Proem Welcome to this third bonus episode. We’re busy producing the next Emerging Adults with Mental Illness episode about Cultural Humility. It’s taking longer than expected because we’re combining three 30–40-minute dynamite interviews into one episode, and my team has new school semester obligations. So, Oscar and I chatted, sitting on his couch. I asked him to ask me anything, and he did. No video today. We might put one up in the future. What a hoot. Here goes. Health Hats: Oscar first asked me about how people find my material, whether via the web, podcast platforms, or YouTube. We talked about titles, thumbnails, descriptions, click-through rates. Titles, Thumbnails Health Hats: Titles are hard. Oscar: Titles? In what way are titles hard? Health Hats: For example, in my series on Emerging Adults with Mental Illness, I have 15 episodes or so. I have a few words in the title and then the number in the Emerging Adults with Mental Illness series. The unique thing is those few words. I did that because I wanted people to know it’s part of a series. But Emerging Adults with Mental Illness has so many characters that I’m trying to keep it to 60 characters. Okay. Then, it doesn’t leave that many characters for something to be unique. Oscar: So, then what if you put the emerging adults with mental illness, and you put it in the thumbnail. You put those like words, like text, in the thumbnail. Descriptions Health Hats: Or in the description. Oscar: When a viewer looks at the video, they’ll see the, maybe, the thumbnail for a brief second, they’ll see the title, and then they’ll, it’ll probably like autoplay. They won’t see the description until they click on it, and if you want to know, if you wanted them to know that it’s part of a series, then you could do it in the thumbnail. Of course, that could mess up your captivating thumbnail. Health Hats: That’s a lot of words for a thumbnail. It is hard. So, I try to pay attention to the title and the headings of the description. There’s a tension between being descriptive of what’s in the section or catchy. Oscar: Okay. Interesting, I feel like that’s always difficult. Most people, especially on YouTube, try to minimize descriptive content. I’m not sure that’s really what you want. And they want it to be captivating. I don’t think this is right for, say, your audience or who you’re trying to project to. People will click on something because what they’re shown, like the slight taste of the video, right? That creates a sort of suspense. And they’ll have generally blurred-out images, like blank lines or missing lines of text, right? And the reason is to captivate people into cl