He Said, She Said: Razor Branding™ Podcast
Business & Finance
About
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
Episodes
- Frameworks Over Playbooks W/ Andy Weiss
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss , CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to…
- B2C Thinking in a B2B World W/ Juliana Pereira
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira , marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they could learn from the…
- Building a Brand from the Inside Out w/ Michelle Herl
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Michelle Herl , Vice President of Marketing at SOR Controls Group , to talk about what it really takes to build a marketing function from th…
- Legal Marketing and the Art of Standing Out W/ William McLaughlin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin , Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really take…
- Scaling a Brand Across Locations w/ Laurie Leer
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about what it really takes to manage and grow a brand across multiple locations with a small but mighty te…
- Niche Branding w/ Howard Kelly
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Howard Kelly , Director of Marketing at S&S Cycle — a Wisconsin-based manufacturer that has been making Harley-Davidson motorcycles faster,…
- Marketing from Both Sides w/ Chanelle Yarber
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Chanelle Yarber , a marketing strategist, agency owner, and in-house marketer at First United Bank who has spent over two decades doing something…
- Data Driven Branding w/ Libby Cain
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Libby Cain of Extraco Banks to discuss how data can strengthen marketing strategy without losing the human side of the brand. Libby shares ho…
- Branding by the Numbers w/ Cathy Bertrand
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Cathy Bertrand , a marketing leader at Rittal and Eplan whose career path took an unexpected turn from mathematics to global marketing…
- Branding in the Niches W/ Rob Einterz
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Rob Einterz , a marketing leader in the global chemical industry , to discuss how branding works in complex B2B markets. Rob shares ho…
- Banking, Branding, and the Power of Different Thinking w/ Camberly Gilmartin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Camberly Gilmartin , a seasoned marketing leader who has built her career on both the agency and corporate sides of the table. Currently lead…
- Branded in Stone w/ Sam Arcot
How do you market a craft that most people don’t fully understand—and can’t buy on impulse? In this episode of He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Sam Arcot of Rugo Stone , a national natural stone c…
- Branding That Builds Trust w/ Ann Barilleaux
In this episode of He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Ann Barilleaux , SVP Marketing Director for JD Bank, Louisiana’s Community Bank™ , to unpack what it really takes to market a bank—where complia…
- Branding Without a Rebrand w/ Sean Schnipper
What happens when your competitor becomes your sister brand—and you’re the one responsible for marketing both? In this episode of He Said, She Said: Razor Branding™ Podcast , repeat guest Sean Schnipper returns with a major update: Transer…
- Branding Through Acquisition w/ Ronnie Hay
What happens to a brand when growth comes fast—and comes through acquisition? On this episode of He Said, She Said: Razor Branding™ Podcast , we sit down with Ronnie Hay of UBEO Business Services , a company that has completed 27 acquisiti…
- Branding from Above w/ Andrew Mullin
What does it take to market a global tech company in an industry that still feels new to most buyers? In this episode of He Said, She Said: Razor Branding™ Podcast , we sit down with Andrew Mullin , who leads marketing in the Earth observa…
- Branding Beyond the Balance Sheet w/ Sunny Ricks
Marketing professional services is hard. Marketing accounting might be one of the hardest versions of that challenge. On this episode of the He Said, She Said: Razor Branding™ Podcast , we sit down with Sunny Ricks , who leads marketing fo…
- Manufacturing, Relationships, and Branding w/ Lisa Kilwin
What happens when your company does incredible work… but you can’t show half of it? On this episode of He Said, She Said: Razor Branding™ Podcast , we talk with Lisa Kilwin of Midwest Machining Solutions , a full-service machining and fabr…
- Branding That Keeps the Lights On w/ Matt Stephenson
Cummings Electrical isn’t the electrician you call when a breaker flips. They’re a major commercial and industrial contractor doing high-stakes electrical work for data centers, hospitals, high-rise multifamily, and massive builds across t…
- The Sunny Side of Branding: Emotion, Evidence, and Marketing That Works w/ Sunshine Makarow
With a name like Sunshine Makarow , you expect bright energy — and she absolutely delivers. Sunshine joins us to talk about marketing in a highly technical, highly regulated healthcare environment, where your audience includes everyone fro…
- Branding Outside the Box w/ Greg Bowman
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Greg Bowman of Precision Core , a leader in the corrugated manufacturing industry serving national brands—many of which you’ve seen every da…
- Branding in Hypergrowth w/ Meghan Marks
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk with Meghan Marks , Chief Marketing Officer at Orca Security , about what it takes to build—and brand—a company in hypergrowth. With 15+ years in tech…
- Branding Beyond the Bid w/ Justin Davidson
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael talk with Justin Davidson , Senior Marketing Manager for JE Dunn Construction ’s Industrial & Manufacturing business unit — part of the company’s Advanced…
- Branding Across State Lines w/ Linda Richardson
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Linda Richardson , a values-driven marketing executive leading Blue Stream Fiber’s expansion from Florida into Texas. Blue Stream isn’t a tr…
- Branding on Both Sides of the Counter w/ Jason Gough
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk with Jason Gough, a 25-year marketing veteran who went from supplements and nutraceuticals to stone, surfaces, and seriously big kitchens. After decad…
- Branding for Builders w/ Andrew Burton
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Andrew Burton —founder and President of Creekside Homes —who has spent decades turning custom home building into a brand of high-performance…
- Not Your Average Brand Story w/ Rochelle Paulet
What do you do when your product makes people pause, laugh—or even cringe? In this episode, Jaci and Michael talk with Rochelle Paulet , Marketing Director for Evolve Rat and Mouse Birth Control (yes, really), about the art of branding som…
- Your Voice. Your Story. Your Brand. w/ Liz Brooks
This week, Jaci and Michael sit down with Liz Brooks, VP of Client Services at Interview Valet, to talk about how brands can use podcasting to build credibility and connection in a crowded market. From her roots in PR to helping hundreds o…
- The Courtship of Branding w/ Zach Schleien
In this episode, Jaci and Michael Russo sit down with Zach Schleien , CEO and Co-Founder of Filteroff, the video speed dating app changing how people meet and connect online. Zach shares how building authentic relationships, whether in lov…
- Branded Videos that Connect w/ David Feinman
This week, Jaci and Michael sit down with David Feinman , Co-Founder and CEO of Viral Ideas , to talk about the art (and science) of video that actually gets watched. From building The Zombie Run in college to leading a global video-editin…
- From Data Overload to Smart Strategy w/ Charlie Grinnell
In this episode, Jaci and Michael Russo sit down with Charlie Grinnell, CEO of Right Metric, to unpack how marketers can stop drowning in data and start using it to make smarter decisions. Charlie shares how Right Metric helps brands cut t…
- Design, Branding, and the AI Debate w/ Michael Russo & the Creative Team
In this special creative team takeover episode of the He Said, She Said: Razor Branding™ Podcast , Michael Russo steps in with brandRUSSO’s designers and developers for a candid conversation about the role of design in branding—and why it…
- Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo
In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition. From the dangerous “If we build it, they will come” mindset to the overreliance o…
- Branding From the Inside Out w/ Ari Weinzweig
In this episode, Jaci and Michael Russo sit down with Ari Weinzweig , co-founder of the iconic Zingerman’s Community of Businesses, to explore how culture, values, and vision shape brands from the inside out. From dishwashing to deli owner…
- Accessible Branding w/ Mike Barton
On this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Mike Barton , VP of Corporate Communication & Content Marketing at AudioEye , to discuss what it truly means to make your brand access…
- Relational Branding w/ Ryan Chute
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Ryan Chute , founder of Wizard of Ads Essential Services, to talk about the kind of branding that sticks—not because it sells fast, bu…
- Branding Beyond Borders w/ Fernando Andreazi
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo welcome global brand leader Fernando Andreazi for a dynamic conversation about what it really means to build brand equity in a global market. Fernan…
- From Pitch to Press: Branding Through PR w/ Mickie Kennedy
In this episode of the He Said, She Said: Razor Branding Podcast , brand experts Jaci and Michael Russo talk with Mickie Kennedy , founder of eReleases , about the power of using press releases for brand awareness and earned media coverage…
- Bringing Brands to Life with Daale Carter
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Daale Carter , Managing Director of energy BBDO and a standout voice in the global advertising world. With a career that started in ent…
- Inside the Agency-Client Relationship w/ Jaci & Michael Russo
In this episode of the He Said, She Said: Razor Branding Podcast , it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience…
- Branding from the Factory Floor w/ Robert Pelletier
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo talk with Robert J. Pelletier , CEO of Pacific Hardwood , about how he turned a traditional manufacturing business into a $20M industry leader throug…
- Branding Through Relationships w/ Cairo Marsh
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Cairo Marsh , Founder and Executive Partner of relativ* , a marketing consultancy known for crafting brand experiences rooted in empath…
- The Art of Visual Branding w/ Stewart Cohen
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo welcome Stewart Cohen , an award-winning photographer, filmmaker, and creative entrepreneur. Stewart shares his insights on the evolution of content…
- Building Brands and Winning Mindsets w/ Dave Behar
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael are joined by Dave Behar , entrepreneur, Chief Executive Athlete, and two-time Amazon bestselling author. Dave shares insights on leadership, branding, and…
- Harnessing Momentum in Branding with Matt Mathison
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Matt Mathison , entrepreneur, investor, and founder of MBL Partners . Matt shares insights from his new book, Leadership Orbit , a guid…
- Finding Your Branding Unicorn with William Vanderbloemen
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo are joined by William Vanderbloemen , CEO of Vanderbloemen and author of Be the Unicorn . William shares his incredible journey from pastoral ministr…
- Building Workplace Culture w/ Dr. Mechelle Roberthon
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Dr. Mechelle Roberthon , a dynamic leader in professional development and workplace culture. Dr. Roberthon shares her inspiring career…
- Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka , the innovative minds behind Huxly , a creative tech agency redefining how brands engage with their au…
- The Intersection of PR and Branding with Sarah Segal
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo welcome Sarah Segal , founder of Segal Communications , for an engaging conversation about her transition from broadcast journalism to PR and what it…
- The Power of Direct Mail in a Digital World with Wilson Zehr
In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with direct mail expert Wilson Zehr , CEO of Zairmail , to explore why traditional marketing tactics like direct mail are resurging in today…