Hank's Business and Marketing Tips
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Marketing and business tips
Episodes
- HMBT #306: Respect the Pause
Episode 306 of Hank's Business and Marketing Tips features Dr. Natasha Davis, who explains the legal consequences of rapid content creation without proper protection. They discuss intellectual property theft, AI content ownership, and the…
- HMBT #305: SEO is Dead, Long Live GEO!
In HMBT #305, Hank discusses the evolving role of websites with Roger Williams of Kinsta, exploring how AI chatbots increase website importance, the significance of web accessibility, and the benefits of managed WordPress hosting.
- HMBT #304: Bouncer at the Door
Peter Cholnoky, CEO of E-Hawk, discusses lead risk assessment and data integrity for online businesses. The episode covers the use of metadata analysis to distinguish between high-quality leads and bot traffic, and how to automate risk man…
- HMBT #303: From CMO to CRO
Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins Hank to discuss modern marketing strategy, emphasizing the shift towards prioritizing experiences and the evolving role of travel advisors. The conversation highlights…
- HMBT #302: One Kiss Only
In this episode, Victor Julio Coupe joins Hank to discuss evolving sales strategies for 2026, focusing on email outreach and personal branding. They cover the importance of authentic connection, the misuse of AI in sales, and effective str…
- HMBT #301: Your List Needs Therapy
📬 In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your emails reach the inbox—or land in the spam folder. The conversation kicks off with the most…
- HMBT #300: The Netflix Effect
For episode 300, I am joined by email marketing legend Dela Quist for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging conventional wisdom, makes a…
- HMBT #299: Just Jack
Former “Kickboxer” Jack Wrigley joined me on this episode to talk about staying focused and developing real relationships. I’ve always admired Jack’s blend of sharp business insight and genuine relationship-building skills. He’s currently…
- HMBT #298: Your Preference Center is a Closet
In this episode, I sat down with Tricia Babischkin , a true expert in email strategy, to talk about how to stop wasting time with broad, generic email campaigns and start getting serious about segmentation, deliverability, and using data t…
- HMBT #297: The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning aro…
- HMBT #296: Are You Credible?
I sat down with Dan Nottingham—founder and CEO of Plan C, and the brains behind Am I Credible , an AI platform that evaluates the credibility of content in real time. We had a great conversation about what credibility really means in today…
- HMBT #295: It’s Good To Be Lucky
I was luck enough to speak with Lucky Kannon , the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled back the curtain on…
- HMBT #294: A Platoon of Email Experts
This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “p…
- HMBT #293: AL-GPT
In this episode, I sat down with Al Safati , CEO of Clarity Digital to talk about how SEO is changing and evolving. With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at D…
- HMBT #292: Before the Funnel
In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers…
- HMBT #291: Accidentally Fell Into SEO
Steven Schneider, co-founder of TrioSEO , joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach…
- HMBT #290: Saucy Shrimp
In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaur…
- HMBT #289: Work is Work
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Small businesses have a big opportunity compared to large corporations by le…
- HMBT #288: Be Like Mike
In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playboo…
- HMBT #287 No Really, What Is ABM
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identi…
- HMBT #286: Show Yourself Some Luv
In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transform…
- HMBT #285: To Ghost Or Not To Ghost
In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, c…
- HMBT #284: The Best Way to Grow
In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking pr…
- HMBT #283: All The Things
In this episode, I speak with George Kocher about growing a business. Key takeaways: The importance of tracking and analyzing your marketing efforts to identify what is working and what isn’t. Cast a wide net and experiment with different…
- HMBT #282: Accidentally Going Live
In this episode, I am joined by Catherine B. Roy, an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own fre…
- HMBT #281: Still Using AOL?
Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken’s Website: https://www.kenisemail.com Video: https://youtu.be/5fB9qYS102U Audio:
- HMBT #280: It Goes Both Ways
I had the chance to meet up with Brian Glibkowski, PhD to discuss how sales is a two way street. Well any conversation should be a two way street. Make sure to check out Brian’s Framework and book about Answer Intelligence (AQ). Connect wi…
- HMBT #279: Do What Chuck Says
Has a chance to catch up with Chuck Hester recently and wanted to get his advice on growing your network now that we are able to meet more in person. Website: https://www.chuckhester.com Linkedin: https://www.linkedin.com/in/chuckhester/ V…
- HMBT #278: Experiences Matter
In this episode, I talk about my trip to Statesboro and Savannah Georgia. I had the opportunity to frequent many restaurants and had different experiences at each one. Customer service can make or break a business and if you do not make th…
- HMBT #277: It’s Not What You Think
In this episode, Lina Rugova talk about three things that you should focus on in 2022 for marketing and branding a business. You will be surprised about Lina’s pick for the number one item! Listen and learn! We mention numerous tools that…
- HMBT #276: More Women and Cats in Email
I am joined by Jen Capstraw. Jen is a speaker, consultant, trainer, and email geek who sent her first email campaign in 2002. Jen serves as president/co-founder of Women of Email, a nonprofit org with 6,000+ members aimed at promoting lead…
- HMBT #275: How Has the Pandemic Changed You Part 2
After starting my project on stories about how the pandemic has changed people, I noticed a post on LinkedIn from Danielle Gray, The Content Whisperer. The post was everything that I was looking for in regards to my project. I reached out…
- HMBT #274: The Virtual Leadership Blueprint
In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries. We discuss being viewed as a leader in a virtual world. There are a lot of challenges, but is can be done,…
- HMBT #273: How Has the Pandemic Changed You Part 1
I am joined by Jennifer Nesploa Lantz, VP of Industry Relations and Deliverability at Kickbox as she talks about how the pandemic has changed her and how she is dealing with the change. Video: https://youtu.be/0INJMNeziPo Audio:
- HMBT #272: Creature Comforts
This week I talk about making sure you are happy while working. I recently purchased a coffee mug that keeps my coffee warm and the charging pad will also charge my iPhone and AirPods. I also purchased a 32 ounce water bottle to help me dr…
- HMBT #271: Email Marketing is not Dead, Neither is This Podcast
And..we’re back!! I hop back behind the mic to talk to John Hayes about Email Marketing. Twitter: John_W_Hayes Facebook: www.facebook.com/becomingtheexpert Linkedin: https://www.linkedin.com/in/john-hayes-2772965/ Amazon: https://www.amazo…
- HMBT #270: The Breakup
The time has come. It is not you, it is me. We need to breakup. I am going to be taking a break from the show for a while, so there will be no new episodes in the near future. I would love to hear your feedback on the show and maybe learn…
- HMBT #269: The Video Gameshow
I am joined by Christi Lowe, an Emmy Award Winning Video Producer and owner of Christi Lowe Productions. Christi and I start by discussing what kind of video works. And that is tricky because it depends on what kind of business you have. I…
- HMBT #268: The Brilliance Whisperer
In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries. We discuss the importance of defining your rightful Zone of Brilliance so that you know what seat and lane…
- HMBT #267: That Time of the Year
For me, it is time for my annual physical. I wanted to take this time to encourage you to set up time to check in on your physical and mental health. With everything that we have going on, including a pandemic, it is easy to become stresse…
- HMBT #266: Everyone Is Listening
Make sure to pay attention to the voice space. Whether it be podcasts, digital assistants, or new apps like Clubhouse, you need to know that this is a growing space. Sure, you need to create video and text marketing content, but voice is t…
- HMBT #265: The Golden Microphone – Part 2
Larry Long Jr. joins me again to talk about leadership and other topics. Larry is the Director of Collegiate Sales at Teamworks and Founder of The Midweek Midday Motivational Minute. Get ready for some mic drop moment because Larry brought…
- HMBT #264: The Golden Microphone Part 1
This week, and next week, I am joined by my old friend Larry Long Jr, Director of Collegiate Sales at Teamworks and Founder of The Midweek Midday Motivational Minute. I am enthralled with Larry’s energy! He might actually have more energy…
- HMBT #263: Winning the LinkedIn Lottery Part 2
I am joined again by John Espirian this week. Here is a link to last weeks episode: https://hankhoffmeierllc4630.live-website.com/hmbt-262-winning-the-linkedin-lottery-part-1 He is the relentlessly helpful technical copywriter, all-round L…
- HMBT #262: Winning the LinkedIn Lottery Part 1
In this episode, I am joined by John Espirian. He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA . John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients.…
- HMBT #261: Give Them Something to YAC About
Irene Diamond calls herself a “Pain Reliever & Mover-Improver for businesses and bodies” because she helps both get out of pain and moving! In 1995 she founded San Francisco, California’s very first Wellness Center, Diamond Pain Relief & W…
- HMBT #260: Niche To Meet You
It is a new year! It should be a new you as well! Stand out from the crowd. Make some changes. Be niche. https://youtu.be/oc0-RehYKGk Audio:
- HMBT #259: Connecting as a Leader
In this episode, I am joined but Lou Everett and Sherri McManus of the Lou Everett Group. Lou and Sherri are known for their highly effective coaching, teaching, and speaking on the importance of personal growth and how it impacts our Infl…
- HMBT #258: Rest and Digest
I am joined by Lawrence Berger, Sales Trainer, Speaker, Author, Poet, Podcast Guest, and Performance Coach. In a year where the pandemic has tired us out, mentally and physically, we need to look at ways to stay refreshed and focused. To s…
- HMBT #257: PodBlog
In this short episode, I want to help you hit the ground running in 2021 and get more brand exposure. Look at submitting guest blog articles and being a podcast guest to help your visibility. You have a lot of great information to be share…