Hacks and Hobbies with Junaid Ahmed
How Jeff Greenfield Is Rebooting Marketing Attribution: From C3 Metrics to AI, The Truth Behind What Really Works
Jeff Greenfield, founder of Provalytics and C3 Metrics, discusses the challenges of marketing attribution in a post-cookie era. The episode explores why traditional tracking metrics are often flawed, the impact of walled gardens, and how AI-driven strategies can improve…