EP87: The Future of Brands, Retail, Innovation, and Work with Joanna Jensen, Child's Farm
In this episode, Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby. They discuss: How to take on the biggest brand and win. Why passion so often leads to disruptive brand and retail innovation. That the spending power of women will drive growth – now and in the future. Why the physical store still matters: it’s the power of social interaction. The importance of retaining a challenger brand mentality, after a business is acquired by large organizations How to build a relevant work culture: it’s in person, lifestyle relevant and health supported. (Yes, menopause support makes a difference, for women and men.) Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!