He Rebranded a Bug Business into a $31B Empire
In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters — now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the mindset shift from seasonal hustle to empire-building, and how his franchise model grew from a $2B niche into a $31B multi-service powerhouse. Whether you're a franchisee, business owner, or aspiring entrepreneur, this conversation is packed with gold. ⏱️ Timestamps 00:16 – Why Andy Fuller is back: A major rebrand & new service lines 02:05 – From corporate burnout to business with purpose 05:14 – The 3-in-1 model: Pest Hunters, Mosquito Hunters, and Humbug Holiday Lighting 08:53 – Why holiday lighting isn’t just a side hustle anymore 15:01 – The “keeping up with the Joneses” effect driving massive demand 21:26 – Marketing strategy: Why “Christmas in July” works 26:59 – What the DQ Blizzard, Big Mac, and stuffed crust pizza have in common with franchising 30:30 – From $2B to $31B: The math that justified the rebrand 33:43 – Higher-caliber franchisee candidates since launching the 3-in-1 model 36:56 – Costs, equipment, and what new owners need to get started 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising 🔗 Want help finding the right franchise? Book a free strategy call with Wes: https://calendly.com/wes-barefoot/introcallwithwes Connect with Wes: Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/ 👍 Like, Comment & Subscribe for more insights on business, franchising, and financial freedom! #Franchise #Leadership #Entrepreneurship