Unlocking the Power of Influencer Marketing with Georgia Goodwin of Digital Voices

Summary: In this conversation, Rupert discusses the intricacies of influencer marketing with Georgia, the founder of Digital Voices. They explore the evolution of influencer marketing, the importance of data-driven strategies, and the role of empathy in leadership. Georgia shares her journey from traditional advertising to leading an independent agency, emphasizing the need for authenticity in influencer partnerships and the impact of female leadership in the industry. Chapters: 00:00 Introduction to Digital Voices and Influencer Marketing 18:43 Understanding Influencer Dynamics 25:22 Data-Driven Approach in Influencer Marketing 31:36 The Power of Influencer Marketing 33:26 B2B Influencer Marketing Strategies 36:46 Content Strategy: Long Form vs Short Form www.linkedin.com/in/georgia-goodwin-31641a53/ www.digitalvoices.com/

Listen