#182 - Hyper-Personalisation, AI Ethics, and the Future of B2B Marketing with Dario Debarbieri, CMO at HCL Software

In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri , CMO at HCL Software. With a career at the intersection of marketing and AI, Dario offers a candid look at the Intelligence Economy and what it means for the modern B2B marketer. We explore a world where artificial intelligence interacts with audiences in real-time, reading the sentiment of minute digital movements to deliver personalized content in exactly the right context. Dario explains why the traditional 4 Ps of strategy may now matter less than your data quality, and why marketers must evolve from artists into engineers to survive. Key topics covered in this episode include: The Intelligence Economy: Why data is the new oil and how to use the right tools to extract and refine it. Marketers as Engineers: How the role of the marketer is shifting toward technical precision and data science. Context is King: Moving beyond simple demographics to understand the situational context of your buyer. The Ethics of AI: Navigating the fine line between helpful personalization and creepy intrusion (e.g., following a customer to their Alexa at bedtime). Listen to the full episode to hear how hyper-personalization is setting companies apart and how you can prepare for a future where AI is the norm.

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