#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss , Co-founder of PodPeople , an agency that produces top-ranking shows for clients like Google and HBO. Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including: Finding the right host and hook to make technical content compelling. The essential move from audio-only to video-first podcasting. Tying content efforts to commercial impact and pipeline growth. Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

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