Feed Your Brand
Business & Finance
About
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org , a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, live mentorship, and coaching—FREE to Podcasters! Join LIVE <a href="https:
Episodes
- 10 Steps to a Manageable Podcast Social Media Plan
A manageable podcast social media plan must be built in one hour and focus on moving listeners from low-conversion social platforms to high-conversion podcast feeds. While social media engagement often hovers at a mere 1.3%, podcasting off…
- Content Alignment: Making Every Word Work for Your Brand
Profitability in publishing and podcasting is not about volume; it is about content alignment—the strategic glue that connects your website, your email list, and your core business goals. In this expert-led episode, Tracy and Tom Hazzard a…
- Podcast Replay Stats: Do Reruns Cause Listener Loss?
Running podcast replays without a clear strategy often results in significant listener loss and a permanent dip in show authority. In this data-driven episode, Tracy Hazzard reveals illuminating research on the "replay trap." While many cr…
- Podcast Video Marketing with Whitney Lauritsen: Grow Your Show
Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes. Social media strategist Whitney Lauritsen explains that while conver…
- Becoming A Podcast Guest Magnet: Sharing The Benefits Of Guesting On A Podcast
Whether you're just hitting record on your very first episode or you've got a seasoned show with thousands of listens, you may always be looking for that next big guest get. You know the one – that guest that doesn’t give podcast interview…
- Can Spotify Shut Down Your Podcast Due to a DMCA Takedown?
Yes, a single copyright claim can trigger an immediate removal of your entire show from Spotify, often without prior warning or due diligence. In this cautionary episode, Tracy and Tom Hazzard detail a shocking case study involving the pod…
- Podcast Succession: What Happens to Your Show if You Die?
Your podcast is more than just a hobby; it is a digital asset with "street value" that needs a backup plan. In this surprisingly urgent episode, Tom and Tracy Hazzard tackle the "taboo" topic of succession planning. Whether it’s a sudden d…
- How to Say Thank You to Your Podcast Listeners Meaningfully
A truly meaningful thank you to podcast listeners involves moving beyond generic holiday greetings to offer sincere acknowledgment, specific appreciation, and exclusive value that recognizes their time and loyalty. While tools like AI can…
- Avoid Over-Guesting: Growing Your Podcast Authority First
Over-guesting occurs when a creator prioritizes appearing on other shows more than publishing and promoting their own episodes, leading to a significant imbalance in their authority ranking. If you guest on a high-authority show that is op…
- How to Create a Simple Podcast Social Media Plan to Get Found
An effective podcast social media plan prioritizes discoverability over aesthetics by focusing on high-conversion platforms and a consistent, automated posting schedule. While social media conversion rates can be as low as 1.3% due to thei…
- How to Optimize Social Media Profiles for Loyal Podcast Fans
Optimizing social media profiles requires shifting from a self-centered resume style to an outward-facing "digital trade show booth" that addresses the audience's specific pains and aspirations. Host Tracy Hazzard emphasizes that since mos…
- Boost Podcast Promo: Social Media Collaboration with Angie Lile
To boost podcast promotion, creators must shift from simply tagging guests to utilizing formal platform collaboration tools that place content on both the host's and the guest’s feeds simultaneously. Social media expert Angie Lile explains…
- YouTube Shorts Podcast: The Sweet Spot For Effective Posting
The key to successful YouTube Shorts for podcasters is finding a comfortable, sustainable posting frequency that consistently provides high-value content, primarily for promotional purposes. Shorts, which are vertical videos up to three mi…
- Video SEO: Why Your Podcast SEO Will Not Work For YouTube
Podcast SEO and YouTube Video Search Optimization rely on fundamentally different algorithms; you can no longer pretend your existing podcast strategy will work on YouTube. Podcast search operates on a relevance model —providing the closes…
- Pause Like A Pro: A Strategic Guide To Taking A Podcast Break
Hold onto your microphones, podcasters! We're hitting the refresh button to bring you an even more electrifying experience! Get ready for a major glow-up on our YouTube channels and a supercharged coaching call mentorship format. We're tal…
- Podcast Guest Confirmation Page: Cool Elements That Make Your Guest a Star
Ever wonder what happens after a guest says "yes" to your podcast? The secret to seamless, professional guest booking lies in a killer confirmation page and making your guest feel valued. Discover the essential elements you need to impress…
- Stream Like A Pro: Our Exact Video Podcast Live Workflow Revealed
Supercharging your podcast with a livestream can feel like conquering a complex maze! Setting up your podcast live workflow with a clear path from initial setup to flawless execution is absolutely critical for stress-free live videocasting…
- Podfade Prevention: Recover from Burnout & Avoid Podfading
Preventing burnout requires a shift from a "pinky toe" commitment to a systematic "all-in" approach that prioritizes Frictionless processes and realistic expectations. Many creators suffer from podfade—simply stopping their show without wa…
- Secure Big Podcast Guests: High-Profile Interviews With Targeted Podcast Guest Outreach
Want to skyrocket your podcast's influence? Imagine interviewing the biggest names in your industry! This article spills the secrets on how to snag those dream guests. We'll show you exactly how to find the right fit and build awesome conn…
- The Shocking Podcast Failure Truth: Why 1,200+ Podcasters Quit (And The 10 Signs Your Podcast Is Next)
Discover the hidden pitfalls that led countless podcasts to fizzle out, leaving hosts and listeners alike in the lurch. Our exclusive research reveals the surprising truths behind why over 1,200 shows vanished giving up all their content a…
- Why Accurate Podcast Transcripts & Video Caption Editing Are Critical in an AI World
In this crazy AI world we live in, if you're not carefully editing the captions and transcripts for your podcasts and videos, you're risking your brand and your human connections. Skipping out on making your content accurate doesn't just m…
- Why Podcasters WIN At AI Messaging And Everyone Else Is Playing Catch-Up!
In a world increasingly dominated by AI, personal connection is more important than ever, and you, as podcasters, have a natural advantage! While AI can generate content that sounds personal, even friendly, it can never replace the unique…
- Podcast Cover Art Rights: What You Need to Know Before Launching Your Show With Gordon Firemark
Navigating the intricate world of digital content, involves the often overlooked but critically important area of intellectual property rights. The Podcast Lawyer™ Gordon Firemark joins us for a discussion from podcast cover art rights to…
- Increase YouTube Watch Time Hours: Tips To Hook Viewers & Maximize Engagement With Fran Asaro
Listen up! To seriously crush it on YouTube, views ain't the whole story—you’ve gotta get people hooked and keep them watching, stacking up those sweet video watch time hours. Forget clicks alone, it's watch time that's your ticket to maki…
- Stop Guessing: Podcast Niche Specialization Attracts Action-Taker Listeners
Stop trying to please everyone! Abandon vague demographics and zero in on a razor-sharp, in-demand podcast niche topic where listeners crave expert guidance. This targeted approach is your podcast’s power move—it draws in loyal followers a…
- Master Podcast Content Calendars: Streamline Your Workflow to Grow Your Audience
Ready to ditch the podcasting overwhelm and actually have some fun? Unlock the secret weapon behind super successful shows: a killer, streamlined content calendar. Whether you're a natural organizer or not, you'll snag proven strategies to…
- Decoding Discoverability: What Works For YouTube Optimization Vs Podcast Optimization With Fran Asaro
What's the secret to getting found online? It feels like playing two different games, doesn't it? On one side, you've got the vast world of YouTube, a visual powerhouse driven by algorithmic mystery. On the other, the intimate, audio-focus…
- Nonprofit Podcasts: A Guide To Sharing Your Mission And Increasing Your Impact
In a world clamoring for attention, how do you ensure your non-profit's vital message breaks through? Welcome to Feed Your Brand ! This week, Tom Hazzard and Tracy Hazzard explore the compelling answer: nonprofit podcasts. They delve into…
- The Self-Published Author's Guide to Podcast Book Marketing with Juliet Clark
Are you a self-published author tired of your book launch falling flat? It's easy to publish, but cutting through the noise to find your readers is the real challenge. In this episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard tack…
- Podcast Batch Recording: The Ultimate Guide to More Podcasting with Less Work
Time management and finding the best time to record is among the biggest issues for a lot of podcasters. One of the best solutions to this problem is batch recording, where you record several episodes in just one session. Tom Hazzard and T…
- Time For A Podcast Gear Upgrade: Level Up Your Podcast Audio Quality
Tax season is over, and if you're a business owner or entrepreneur, hopefully, you got a refund. But if not, maybe it's time to reconsider how you run your business. In this episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard share…
- Optimize Your Podcast Social Media: Exact Image Sizes That Boost Podcast Impact
Are your social media posts falling flat—even though you’re checking all the boxes? It might not be your message… it might be your format. In this must-listen episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard unveil the 2025 Podca…
- Don't Buy Fake Podcast Reviews! Building Authenticity for Your Podcast and YouTube Channel
Fake podcast reviews may seem like a harmless shortcut, but today on Feed Your Brand , Tom Hazzard and Tracy Hazzard dive into why they can seriously backfire. From damaged credibility to falling victim to inflated numbers, they uncover th…
- Podcast Scripting: How NOT To Plan And Structure Your Episodes
Are you unintentionally killing your podcast with scripts? Join us on Feed Your Brand as Tom Hazzard and Tracy Hazzard reveal why scripting your show could be your biggest mistake. From awkward deliveries to losing your authentic voice, th…
- Your Podcast Trailer Is Your 30-Second Audition - So Hook Listeners And Leave Them Craving More
Are you missing out on new podcast subscribers simply because they don’t know what they’re missing? Today on Feed Your Brand , podcasting pros Tom Hazzard and Tracy Hazzard reveal the secret weapon for attracting more listeners: a powerful…
- Beyond Videos: How Your YouTube Channel Brand Builds Your Podcast Audience With Fran Asaro
Want more eyes on your YouTube content? A well-organized channel is the secret sauce to boosting discoverability and building a loyal audience. When your channel is optimized, it’s easier for viewers to find your videos—which means more vi…
- Podcast Email List: Secret Weapon Or Wasted Effort For Podcast Hosts
Is your podcast email list your secret weapon or just a waste of effort? If you're not collecting emails, you’re missing out on a powerful way to connect with your audience—one that Apple, Spotify, and social media algorithms don’t control…
- Podcast Interview Tips: Crafting A Professional Interview Structure That Impresses Your Guest
Looking to sharpen your podcast interview skills? You're in the right place! In today’s episode of Feed Your Brand , Tom Hazzard and Tracy Hazzard dive into podcast interview tips — a topic that's consistently one of their most popular. Bu…
- What NOT To Do When Launching A Podcast Website (Or Any Website)
Is your podcast website quietly sabotaging your downloads? The truth is, it might be — and that's exactly what Tom Hazzard and Tracy Hazzard dive into on today’s episode of Feed Your Brand . Launching a podcast website isn’t just a box to…
- Podcast Outro Conversion: Activate Your Podcast Audience & Skyrocket Engagement
Want to transform your podcast outro into a high-converting tool that skyrockets engagement? You’re in the right place! Today on Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard reveal the secrets behind crafting a podcast outro that…
- Increase Podcast Downloads: Take Control, Stop Hoping It Will Happen, And Make It Happen
Are you struggling to get more podcast downloads? You’re not alone—just about every podcaster wants to grow their audience, but many are missing simple, effective strategies. In this episode of Feed Your Brand , Tom Hazzard flies solo to b…
- Podcast Intro Makeover: Revitalize Your Show With Licensed Podcast Music And A Captivating Script
Is your podcast intro outdated or too long? It might be time for a podcast intro makeover! In this episode of Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard explore why refreshing your intro can enhance your brand, improve listener…
- Are You REALLY Licensed? The Hidden Danger Of Royalty Free Podcast Music Sites
Think you’ve got podcast music all figured out? Think again. In this episode of Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard dive into the fine print of royalty-free podcast music sites—the legal traps, unexpected fees, and sudden…
- Dominate Podcast Discovery With Unconventional Long-Tail FKW Topic Research
Want your podcast to get found and grow? It all starts with focus keywords! In this episode of Feed Your Brand , hosts Tom Hazzard and Tracy Hazzard reveal unconventional keyword research strategies that go beyond basic SEO. They show you…
- Quitter's Day for Podcasters: Knowing When to Stick and When to Quit
Welcome to Feed Your Brand! As we kick off a new year, it’s time to face the truth about those New Year's resolutions—especially the one about launching or relaunching your podcast. If you’ve ever pod-faded, left your show hanging, or stru…
- This Year, Your Show Will Succeed: A Guide To Avoiding Podcast Failure
Ah, the fresh start of a new year. Hope springs eternal, resolutions are made... and podcasters everywhere gear up to repeat the same mistakes that led to their last podcasting flop. It's like a collective case of "How to Fail Podcasting,…
- No Episode Reruns! Find Out The RIGHT Way To Replay Podcast Episodes Without Annoying Listeners
Ever wondered if replays or reruns are a good idea for your podcast? Well, you're not alone – a lot of podcasters face this dilemma, especially when life gets busy or a holiday rolls around. Today, Tom Hazzard and Tracy Hazzard share their…
- Securing Sustainable Alternative Podcast Monetization Through Diversified Revenue Streams
Think podcasting is your golden ticket to fame and fortune? Think again. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive headfirst into the reality of podcast monetization. From common misconceptions—like the belief…
- Think Inside the Cover Art Box! Creative Podcast Branding Guide for Standout Success
Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn’t apply, at least not according to Tom Hazzard and Tracy Hazzard.…
- Go beyond guest swaps to uncover win-win podcast cross-promotion opportunities from shared audiences
Are you maximizing your podcast’s growth potential through collaboration? Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast cross-promotion—a strategy every independent podcaster should master. Disco…