Evernest Property Management Show
Business & Finance
About
If you're a property manager looking to scale your business beyond 300, 500, or even 1,000 doors, you've come to the right place. You might be asking - Is it worth it? How do I do it? Where do I find the money? What about the people? Trust us, we've made every mistake you can think of...then we made some up. Listen in as we describe what worked and what didn't on our journey from 300 to 3,000 houses.
Episodes
- Episode 185: The Future of Property Management: Scale Up or Stay Boutique
Matthew Whitaker and Gray Hall discuss the future of property management, exploring the choice between scaling and remaining boutique. They also examine the impact of artificial intelligence on the industry and the role of professional net…
- Episode 184: Building Evernest: The 3 Principles Behind Award-Winning Property Management
This episode details the founding principles and behind-the-scenes realities of building Evernest, covering financial close calls, managing growth, and assembling a long-term core team.
- Episode 183: How AI Is Changing Property Management: Strategy, Risks & What's Next (Part 2)
This episode, Part 2 of a series on AI in property management, features experts Ray Hespen, Lindsay Liu, and Nitan Gupta discussing strategic shifts, potential risks like AI fraud, and future applications such as predictive maintenance.
- Episode 182: The AI Tools Property Managers Are Using in 2026 (Part 1)
In Episode 182, property managers Matthew and Gray discuss AI tools and strategies for 2026. Guests share insights on using Haven AI, custom AI bots for content generation, and advanced hacks for tools like Claude to automate processes and…
- Episode 181: The 550-Door PM Business that Sold for Millions | Mitch Deminski
Mitch Deminski shares his experience building a 550-door property management business, detailing his strategy, systems, and approach to evolving the company. He covers navigating the 2008 housing crash and the process of selling his busine…
- Episode 180: The WHO Hiring Process: Find A-Players, Avoid Bad Hires
In this episode, Matthew Whitaker and Gray Hall discuss the WHO Hiring Process and how it helps companies consistently find A-players while avoiding costly hiring mistakes. They break down the step-by-step framework from scorecards and scr…
- Episode 179: EOS & Traction - Making Order Out of the Chaos in Your PM Business
In this episode of The Evernest Property Management Show, Matthew and Gray reveal the massive secret behind Evernest's success: following Traction by Gino Wickman. They explain how focusing on this program empowers businesses of all indust…
- Episode 178: How to Sell (or Buy) a Property Management Company: Our 9-Step Process
Matthew and Gray divulge Evernest's complete process for buying (and selling) a property management company. Whether you're a property manager thinking about your exit or an operator looking to scale faster through acquisitions, this episo…
- Episode 177: Meet the New Co-Host: The Ops Leader Who's Helped Shape Evernest for 10 Years | Gray Hall
In this episode of The Evernest Property Management Show, Matthew introduces his new co-host, Gray Hall. Gray is Evernest's Vice President of Operations, and he has been with the company for almost 10 years. Now, he's sharing his property…
- Episode 176: My Time at Evernest Has Come to an End… | Spencer Sutton
In this milestone episode, Spencer Sutton announces his decision to step away from Evernest after 11 years to return to neverthirst , the nonprofit he founded, despite loving his role and being at the top of his game. Spencer and Matthew r…
- Episode 175: How Top Property Managers Retain A-Players (And Why Yours May Quit)
Ensuring your team feels appreciated is critical to long-term success in property management. In this episode, Spencer shares strategies and insight into building a team that lasts the test of time. You'll learn: Why the vision of the busi…
- Episode 174: Your Legal Wake-Up Call: Lawsuits You Don't See Coming (Fair Housing, ESAs, and More)
Successful property management relies on a robust understanding of the legal landscape, so Spencer and Matthew invited Monica K. Gilroy of the Gilroy Firm onto The Property Management Show. As a subject matter expert in real estate litigat…
- Episode 173: Set Bigger Goals, Close More Doors: The PM Vision Formula for 2026
2026 is on the horizon - are you ready to accomplish your goals? Spencer discusses how to set yourself up for a productive year and build fulfilling targets in this episode of The Evernest Property Management Show. You'll learn: Why you're…
- Episode 172: From 0 to 600 Doors: How Jen Ruelens Uses Video to Grow Her PM Business
Want more owners, better leads, and shorter sales cycles? In this episode, Spencer sits down with Jen Ruelens to unpack the five major reasons you need to start creating video content now—or risk getting left behind. Reach out to Jen and l…
- Episode 171: People Don't Hire a Website... They Hire YOU | Mark Ainley
In this episode, Spencer Sutton sits down with Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast , to discuss how video, content, and authenticity build invaluable trust in today's mark…
- Episode 170: The 5 Reasons You Need to Create Video Content (Or Get Left Behind)
How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management. You'll learn: The five reasons why you need to be creating video content (…
- Episode 169: How to Turn LinkedIn Into a Lead Machine for Your PM Business | Lucas Wollschlager
Former Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help fr…
- Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)
In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients. You'll learn: The best lead magnets in property management How to leverage ema…
- Episode 167: The Secret to Ranking #1 as a Property Manager... (Almost Nobody Does This) | Kayleen vonSchondorf
How do you establish an online presence that wins clients? Kayleen vonSchondorf, Director of Marketing at Everrnest, sat down with Spencer Sutton to reveal marketing strategies that property managers need to land more leads, strengthen the…
- Episode 166: How AI Is Doubling Efficiency and Redefining Property Management
AI is everywhere - including in property management. But will it replace property managers? Jay Berube, Founder of BetterWho , explains how he leverages AI for property management success in his 3,000+ door business. Reach out to Jay by vi…
- Episode 165: The Trap of Tying Your Self-Worth to Your Company's Success | Mark Brower
Are you using your business to meet your emotional needs? Successful investor Mark Brower is here to tell you how that approach will sabotage your growth and what to do instead. You'll learn: How to determine if your self-worth is tied too…
- Episode 164: What Most New Leaders Get Wrong (and How to Fix It)
What does it take to become a leader who makes an impact? Where do most newbies stumble, and how can you recover? In this episode, Spencer Sutton shares his insights as Evernest's VP of Marketing through the lens of the book, Leader Shift…
- Episode 163: Here's How Leaders Retain Top Talent
How well your employees' personalities mesh is among the most underrated aspects of scaling your property management business. That's why Spencer Sutton sat down with Matt White, an Executive Advisor at Culture Index. Culture Index lays ou…
- Episode 162: From Investor to Institution: Level Up Your Property Management Business Today
In this episode, Spencer Sutton shares a detailed roadmap to institutionalize your real estate investor clients and set yourself apart as a growth-focused industry asset. You'll Learn: How to help your clients form a portfolio-based invest…
- Episode 161: Leasing and Fraud: Everything Property Owners Need to Know (Brett Drevlow)
In this episode of The Evernest Property Management Show, Evernest's Director of Leasing, Brett Drevlow, joins Spencer Sutton and Matthew Whitaker for an in-depth conversation on what's required to lease rental properties in 2025. Brett hi…
- Episode 160: Can AI Replace Property Managers? (Bryan Jenkins)
In this episode, Spencer and Matthew sit down with longtime friend and property management veteran Bryan Jenkins , now President of Gentone Property Management . Bryan brings more than 25 years of experience in the industry, from his early…
- Episode 159: How This PM Company Keeps Churn Low (Scott Hallberg & Jeremy Tallman)
In this episode of The Evernest Property Management Show, host Spencer Sutton interviews Jeremy Tallman and Scott Hallberg of T&H Realty Services to learn how these brothers-in-law have kept their rental property owner churn below 15% whil…
- Episode 158: The Six Brutal Truths of Growing Your Property Management Business
In this episode, Spencer Sutton reveals the six brutal truths that he's learned from growing teams so that you can avoid making critical leadership mistakes that could destroy your property management business. You'll learn: Why you're the…
- Episode 157: The Hidden Cost of Maintenance (Every Property Manager MUST Know)
Matthew and Gray sit down with Ray Hespen (Property Meld) to unpack why, in today's market, maintenance execution is one of the biggest levers for NOI. Ray shares fresh data showing how specific maintenance behaviors statistically change r…
- Episode 156: Churn, Profit Margins, & Exit Plans: What Every PM Owner Needs to Know | Brad Johnson
In this episode of The Evernest Property Management Show, CEO of ProfitCoach Brad Johnson returns to share industry secrets that every property manager should know. Have additional questions? Reach out to Profit Coach on their website or B…
- Episode 155: We've Bought 30+ Property Management Companies... Here's What We Learned
In this episode, Evernest heavyweights Matthew Whitaker, Spencer Sutton, and Gray Hall discuss the biggest lessons they've learned from acquiring more than 30 companies. From unexpected challenges during integration to building the right t…
- Episode 154: Here's Where Property Management Companies Lose Money... Watch Out! (Brad Johnson)
In this episode of The Evernest Property Management Show, hosts Spencer Sutton and Matthew Whitaker chat with Brad Johnson, CEO of Profit Coach. Their conversation delves into the importance of having a solid financial foundation for prope…
- Episode 153: Losing It All in 2008: How He Turned a Failing Business into 470 Doors | Todd Ried
In this episode of The Evernest Property Management Show, Todd Reid reveals how the 2008 financial crash wiped out his financing, forced mass layoffs, and pushed him into full-time property management. He reveals exactly how he rebuilt fro…
- Episode 152: What Happens If Your Bank Fails Today? (PM Owners Need To Know THIS) | Marshall Fulton
Most property managers think their trust accounts are set up correctly, but many are completely wrong - and that can lead to devastating consequences. In this episode of The Evernest Property Management Show , Marshall Fulton from Enterpri…
- Episode 151: Why this PM Owner Has a 4.8-Star Rating with 1,000 Doors (Trent Ratliff)
In this episode of The Evernest Property Management Show, property management owner Trent Ratliff tells host Spencer Sutton how he scaled from 200 to 1,000 doors across Atlanta and Montgomery. You'll discover: How Trent accidentally found…
- Episode 150: Culture > Contracts: Courtney Parks' Playbook for Growing a Human-Driven PM Business
In this episode of The Evernest Property Management Show, Spencer Sutton sits down with Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management, to dive into: How Courtney fell into property management and…
- Episode 149: Want to Grow? This is the Way
In this episode of The Evernest Property Management Show, Spencer and Matthew sit down with longtime friend and recruiter, Dylan Scroggins — Founder of Kalmar Group and property management's unofficial headhunter. They cover: Why your "fou…
- Episode 148: Developing a Killer Sales Team
What does it really take to build and lead a high-performing property management sales team? In this candid and highly practical episode, Spencer sits down with Evernest's Director of Sales, Hunter Terryn, to pull back the curtain on what…
- Episode 147: What Separates an Average Business Development Manager (BDM) from a Killer BDM?
In this episode, Spencer and Matthew pull back the curtain on over a decade of hiring, coaching, and managing salespeople in the property management space. With insights from interviewing hundreds (and hiring over 50!) BDMs, they break dow…
- Episode 146: Selling a PM Company in 2025: What's Changed and What Hasn't
Thinking about selling your property management business? Whether you're looking to retire, reduce stress, or cash out at the right time, this episode breaks down what you need to know about selling in today's market. Spencer and Matthew t…
- Episode 145: 7 Pitfalls to Avoid When Scaling Your Property Management Company
After a short hiatus, The Evernest Property Management Show is back with a brand-new studio and a renewed focus on giving you actionable insights to grow your property management business the right way. In this episode, we get into one of…
- Episode 144: The Evernest Story, Part 6 - Inside Our Latest Acquisitions
In this bonus episode of the Evernest Property Management Show, we reflect on the ambitious journey from setting a seemingly impossible goal of 25,000 doors to nearly achieving it, with 23,000 doors under management by December 2024. We al…
- Episode 143: The Evernest Story, Part 5 - The Plateau
In this episode of the Evernest Property Management Show, we discuss the company's journey through 2022 and 2023, focusing on the challenges and strategies implemented to optimize the business during a plateau. We dig into the benefits of…
- Episode 142: The Evernest Story, Part 4 - Acquisitions, Failure, and Building a Great Team
In this Evernest Property Management show episode, Spencer Sutton and Matthew Whitaker share challenges they faced and lessons learned from both failure and success. The discussion covers several topics: acquisitions, expanding into new ma…
- Episode 141: The Evernest Story, Part 3 - People and Acquisitions
In this episode of The Evernest Property Management Show, Spencer Sutton and Matthew Whitaker continue their journey through Evernest's history, focusing on the early challenges and lessons learned during their expansion into new markets.…
- Episode 140: The Evernest Story, Part 2 - From 30 Doors to a 25k Vision
In this episode, Spencer Sutton and Matthew Whitaker continue sharing Evernest's origin story. Picking up where we left off, this episode explores the early days of the Great Financial Crisis, when managing just 30 homes felt overwhelming,…
- Episode 139: The Evernest Story, Part 1 - When the Tide Goes Out
In this episode, Matthew and Spencer take a trip down memory lane, sharing the story of how they met and their journey into the world of real estate. They recount the challenges and triumphs of their early days wholesaling houses, offering…
- Episode 138: How to Become Your Client's Most Trusted Real Estate Advisor
In this episode of the Evernest Property Management Show, Spencer and Matthew are joined by Lior Abramovich, Co-Founder & CEO of Blanket, to tackle one of the biggest challenges in property management: owner churn. Lior introduces Blanket'…
- Episode 137: Building Investor Partnerships: Unlocking Opportunities with LendingOne
In this episode of the Evernest Property Management Show, host Spencer Sutton interviews Josh Heintz, a former Evernest team member and current Head of Strategic Partnerships at LendingOne. The conversation explores LendingOne's unique ser…
- Episode 136: Scaling Up: Insights from a Growing Property Manager
Spencer Sutton and Matthew Whitaker host Tommy Perfect of Uplift Property Management on the Evernest Property Management Show. Tommy shares his journey from managing a small property management firm to scaling it significantly in San Diego…