Elite Zone
Business & Finance
About
The relaunch of the podcast talk show will offer a fresh new format and a lineup of exciting guests, including real estate agents, brokers, marketing professionals, and technology experts. The show aims to provide valuable insights and actionable tips to help real estate professionals stay ahead of the competition and grow their businesses.
Episodes
- The Leverage Shift: Why Top Agents Stopped Grinding
The agents earning the most right now are not working the most hours. They have built leverage. And in this episode of Elite Zone, Max and Blake give you the exact five tasks to automate this week so you can stop doing manually what your s…
- Content That Converts: The 6-Element Framework for Posts That Grow Your Pipeline
Elite Zone discusses the difference between audience-building content and business-building content, presenting a six-element framework—hook, problem, insight, proof, solution, and CTA—for creating posts that generate leads and clients.
- Your Best Leads Are Already in Your Database- How to Build a Referral System That Runs Itself
This episode of Elite Zone discusses leveraging past clients for referrals by implementing a four-touchpoint post-close system. Hosts Max and Blake explain how to maintain client relationships and generate consistent referrals through auto…
- Why Your Discovery Call Is Already Won or Lost Before You Pick Up the Phone
Elite Zone discusses how the success of a real estate discovery call is determined by the 24 hours prior. The episode details how agents can improve their closing rates by utilizing CRM and AI data for smart preparation, client outreach, a…
- Stop Chasing, Start Attracting: How Smart Content Becomes Your Best Lead Generation System
This episode of Elite Zone explains how to shift from generic content to attracting ideal clients. Max and Blake discuss creating content that converts by understanding customer profiles and utilizing problem-aware content, process content…
- You Can't Scale Hustle: How to Build a Real Estate Business That Runs Like a System
This episode of Elite Zone explains why real estate businesses often hit a scaling ceiling due to reliance on effort rather than systems. Max and Blake detail the components of a scalable business, including visibility, follow-up, and pipe…
- Deals Don't Die Loudly: What a Broken Pipeline is Actually Costing You
Deals Don't Die Loudly: What a Broken Pipeline Is Actually Costing You Most agents are not losing deals because they lack leads. They are losing them because those leads have nowhere to go. When a lead has nowhere to go, it goes nowhere. I…
- First & Relevant: Why Speed Alone Doesn't Win Real Estate Listings Anymore
Every agent knows to respond fast. But fast and generic is just noise. In this episode of Elite Zone, Max Bergstrom and Blake Ti break down what actually converts leads in 2026: the combination of speed AND relevance. If your auto-replies…
- Let the System Close for You: The Real Estate Follow-Up Automation Playbook
The deals agents lose aren't dramatic — they're silent. In this episode, we break down the 5 automations every agent needs running right now to close more without working more. Most agents lose leads not because they're bad at their job —…
- Stop Losing Invisible Deals: The Power of Automated Follow-Up
The biggest threat to your pipeline isn't a bad market — it's silence. When leads reach out and don't hear back within minutes, they move on. In this episode of Elite Zone, hosts Max and Blake break down why manual follow-up is costing age…
- The Systematic Choice: Building a Multi-Channel Real Estate Trust Machine
n this episode of Elite Zone, Max Bergstrom and Blake Ferretti break down what it really takes for real estate agents to build a concrete visibility system that creates momentum, saves time, and turns effort into results. Too many agents a…
- The AI Referral Partner: Building a Trusted Digital Identity in 2026
Stop trying to "rank" and start trying to be recommended. In this episode, Max and Blake break down Chapter 4 of The Visible Agent Playbook , revealing why AI assistants like Siri, Gemini, and ChatGPT are your new digital referral partners…
- Elite Zone - The Top 10 Real Estate AI Marketing Questions for 2026
Are you an authority or are you invisible? In 2026, 82% of Americans are using AI for housing research before they ever pick up the phone. If the AI isn't recommending you, you’re losing the lead before the race even starts. In this episod…
- Elite Zone - AI & Visibility in 2026: Moving from Manual Chaos to Digital Identity
Visibility has shifted. It’s not just about being on Google anymore; it’s about being trusted and cited by AI assistants like ChatGPT, Gemini, and Perplexity." In this high-energy episode (and a special birthday edition for our host!), Max…
- Elite Zone: AI in Real Estate: What It Changes, and What It Never Will
In this episode of Elite Zone, Max and Blake (the millennial and the Gen Z perspectives) break down the "Visibility Revolution." We move past the "scary AI" headlines to show you exactly how to leverage tools like ChatGPT, Gemini, and Agen…
- Elite Zone: The Hidden Cost of Inconsistent Marketing (And Why Most Agents Feel Stuck)
Why do so many real estate agents feel stuck — even when they’re doing “all the right things”? In this Elite Zone episode, we break down the hidden cost of inconsistent marketing and explain why visibility doesn’t come from effort or activ…
- Elite Zone: Visibility vs. Marketing — What Actually Drives Growth
Most real estate agents believe they need better marketing. In this Elite Zone episode, we explain why that belief is holding agents back. This conversation breaks down the real difference between marketing and visibility, and why visibili…
- Elite Zone Podcast: Why Great Agents Lose the Deal Before the First Call
Many real estate agents believe deals are lost during conversations. The truth? Most deals are lost before the first call ever happens. In this episode of Elite Zone , we break down how visibility, perception, and trust are now decided onl…
- Elite Zone: The Online Visibility Shift Every Agent Needs to Understand
Visibility now dictates opportunity in real estate — and most agents don’t realize they’re already being filtered out. In this episode of Elite Zone, we break down the fundamental shift happening in real estate marketing: how algorithms, A…
- Elite Zone: The 30-Day Visibility Plan- How Real Estate Agents Get More Local Leads Without Ads
In this episode of Elite Zone Live, we break down a proven 30-day visibility roadmap designed to help real estate agents generate more inbound local leads — without relying on paid ads. Search has changed. It’s no longer just about Google…
- Elite Zone: How to Turn Your Real Estate Website Into a 24/7 Lead Generation Machine
Most agents have a website… But very few have a website that actually generates clients. In this episode of Elite Zone Live, we break down the exact strategies that transform an ordinary real estate website into a high-converting, automate…
- Elite Zone | Branding, Design, and the Power of Cohesive Marketing for Agents
In this week’s Elite Zone Live, Max and Shauna break down what real estate agents MUST understand about branding in 2025. This episode covers: • How to build a brand people instantly recognize • The role of consistency across platforms • W…
- Elite Zone | The Local Ecosystem: How to Build an Online Presence That Grows Itself
In this episode of Elite Zone Live, we break down the true foundation of long-term real estate visibility: your local digital ecosystem — the network of platforms, listings, content, and signals that work together to make agents discoverab…
- Elite Zone LIVE: The AISO Playbook: How Real Estate Agents Use AI to Rank Higher, Get Found Faster, and Win Locally
The AISO Playbook: How Real Estate Agents Use AI to Rank Higher, Get Found Faster, and Win Locally Description: Search is evolving — and AI is now in charge. 🧠 In this episode of Elite Zone Live , we break down AISO (AI Search Optimizatio…
- Elite Zone Live EP 9 | The Visibility Loop: How Top Agents Turn Every Click, Comment, and Conversation Into Closings
Visibility alone doesn’t close deals — connection does. In this episode of Elite Zone Live , Max pulls back the curtain on the Visibility Loop , the complete system top agents use to turn online attention into real-world closings. You’ll l…
- Elite Zone Live EP 8 | The Numbers Don’t Lie: What the Latest Real Estate Marketing Stats Reveal
The newest real estate marketing stats are in — and the data tells a clear story: most agents are losing business not from lack of effort, but from lack of systems. In this episode of Elite Zone Live, Max and Justin break down the latest n…
- Elite Zone Live EP 8 | Why Your Real Estate Content Isn’t Converting — and How to Fix It Fast
You’re showing up. You’re posting. You’re consistent. But the deals still aren’t coming. In this episode of Elite Zone Live, Max and Shauna break down the truth behind why most real estate content fails to convert — and how to fix it using…
- Elite Zone Live EP 7 | AI SEO & Smart Lead Generation for Real Estate Agents
In this episode of Elite Zone Live, Max and Shauna break down how artificial intelligence is transforming the real estate industry — from AI-powered SEO to smart lead generation systems that work while you sleep. You’ll learn: ✅ How AI SEO…
- Elite Zone Live EP 6 | The Real Estate Agent’s Complete Digital Ecosystem
It’s not just about flashy tactics. It’s about building a system that works . In this powerhouse episode of Elite Zone Live, Max and Shauna break down the 5 core pillars of a successful real estate marketing ecosystem—and why top agents do…
- Elite Zone Live EP 5 | Small Actions, Big Wins: Time-Saving Marketing That Works for Agents
In this episode of Elite Zone Live, we break down the small, strategic marketing actions that deliver big-time results for busy real estate agents. If you're tired of being told to "just do more," this is your permission slip to do less —…
- Elite Zone LIVE EP 4 | Your Complete Path to Real Estate Success
In this episode, Max sits down with Shauna Stevens and Andrew Zurita (Senior Sales Manager at Agent Elite) to break down the entire roadmap for real estate agents who want to build a visible, successful, and scalable business. Whether you'…
- Elite Zone Live EP3 | Work Less, Post More: The Agent’s Guide to Content Repurposing
Real estate content creation doesn't have to be overwhelming — if you know how to repurpose. In this episode of Elite Zone Live , Max Bergstrom and Shauna Stevens break down how to take just one 2-minute video and turn it into 10+ pieces o…
- Elite Zone Live EP 2: The 4 Types of Content Every Agent Needs to Convert More Leads
Not all content is created equal — and if you're just posting to post, you're probably leaving money on the table. In this episode of Elite Zone Live, we break down the 4 essential types of content that every real estate agent needs to dom…
- Elite Zone EP 62 | The Local Visibility Formula: Get Found, Get Clicked, Get Clients
Most agents are invisible online — and they don’t even realize it. In Episode 61 of Elite Zone , Max and Shauna go deep on local visibility strategy, breaking down exactly how to get found online when clients Google you (before they ever c…
- Elite Zone EP 61 | Real Estate Visibility Math: The Formula for More Traffic, Leads, and Closings
What if growing your real estate business wasn’t about luck — but math ? In Episode 60 of Elite Zone , Max and Shauna break down the exact numbers that drive visibility, leads, and closed deals. You’ll learn the content strategy and engage…
- Elite Zone EP 60 | Real Estate Marketing Q&A: How to Compete with Zillow, Build Your Brand, and Dominate Locally
Real estate agents are asking better marketing questions than ever, and we’re answering them all. In Episode 60 of Elite Zone , Max, Shauna, and Justin tackle the questions agents frequently ask about how to grow their brand, generate lead…
- Elite Zone 59 | Don't Let Zillow Win: Here’s How Real Estate Agents Take Their Power Back
Big-box real estate platforms are winning—but not for long. In Episode 59 of Elite Zone , Max, Shauna, and Justin break down exactly why Zillow, Realtor.com, and Homes.com are dominating agent visibility—and how YOU can take your leads, yo…
- Elite Zone EP 58 | Excuses Are Killing Your Business: Here’s the Truth
Are you blaming the market, your leads, or your lack of time? The truth is, your mindset—and your excuses—are the real problem. In this fire-filled episode of Elite Zone , Max and Shauna Stevens rip the band-aid off the hard truths most ag…
- Elite Zone EP 57 | Why Most Real Estate Agents Fail (And How to Avoid It)
In this brutally honest episode of Elite Zone , Max and Shauna Stevens expose the real reasons most real estate agents struggle — and how to avoid becoming a statistic. They reveal the hidden mistakes that destroy momentum, the critical sy…
- EP 56 | Coffee, Cold Calls & Kindness: Building a Real Estate Brand with Randa Dehaan
In this powerful and refreshingly honest episode of Elite Zone , Max sits down with mortgage lender and rising powerhouse Randa Dehaan, who’s shaking things up in the real estate world with her unique mix of hustle, heart, and human connec…
- Elite Zone EP 55: Screw Zillow: Build Your Brand, Own Your Leads with Justin Hancy & Shauna Stevens
In this power-packed episode of Elite Zone , Max Bergstrom sits down with Agent Elite’s very own marketing warriors, Justin Hancey and Shawna Stevens. If you’re a real estate agent tired of renting leads from Zillow and ready to put your d…
- Get Real 05 | Meta Ads Mastery: How to Generate Real Estate Leads That Convert
In this episode of the Get Real Podcast , we’re breaking down the exact Meta Ads strategy top-performing agents are using to generate high-quality buyer and seller leads on autopilot. From choosing the right campaign objective to building…
- Elite Zone 53 | From Door Knocking to Business Building – The Sales Playbook That Works with Carlos Morataya & Marco Velez
💡 From Door Knocking to Business Building – The Sales Playbook That Works 🔥 In this episode, Max Bergstrom sits down with Carlos Morataya & Marco Velez from Integrity Solar to talk about the grind, mindset, and strategy behind building a…
- Elite Zone 53 | Branding, Automation, and Building a Winning Mindset with Haley and Ryan!
In this episode of Elite Zone, host Max Bergstrom is joined by Haley Collier and Ryan Lipsy, two dynamic leaders in title services and social media strategy. They dive deep into the secrets of successful real estate branding, time manageme…
- Get Real EP 04: Mastering Online Reputation: How to Get More Reviews & Dominate Your Market
🎙️ Get Real – The Short Podcast for Real Estate Success! In this episode of Get Real , host Max Bergstrom dives into a critical factor that can make or break your real estate business—Online Reputation Management. 🌟 Before clients choose…
- Get Real: Episode 3 – Relationship Marketing: Staying Top of Mind with Clients the Right Way
Welcome to Get Real: A New Shortcast by Agent Elite ! In this episode, we’re diving deep into Relationship Marketing —the secret sauce to building long-term success in real estate. It’s not about quick wins or one-time deals; it’s about cr…
- Get Real EP 02: Creating Cinematic Content to Make Your Real Estate Listings Pop!
In this episode of Get Real , Max Bergstrom dives into the art of cinematic marketing for real estate agents. Learn how to create stunning neighborhood spotlight videos, immersive property tours, and virtual walkthroughs that captivate buy…
- Get Real EP 01: Hyper Localized Marketing for Real Estate Success
Welcome to Get Real , the newest short podcast from Agent Elite! Hosted by Max Bergstrom, this series is your go-to resource for real estate agents looking to level up their marketing strategies and dominate their markets. In our pilot epi…
- Elite Zone 52 | The Real Estate Market Lockdown: Solutions for Buyers, Agents, and Sellers with Jim LaMattery
In this special episode of Elite Zone , host Max Bergstrom sits down with real estate expert Jim LaMattery, a 43-year veteran in the housing industry, to tackle the hard truths about today’s locked real estate market. Jim breaks down the s…
- Elite Zone 51 | Navigating Fund Control: Protecting Homeowners from Contractor Pitfalls with Marcus Carter
In this episode of the Elite Zone Podcast, host Max Bergstrom sits down with Marcus Carter, President of La Mesa Fund Control & Escrow, to discuss the importance of fund control in protecting homeowners during renovations and new home buil…