E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales
This episode details a successful test where adding a friction point to a subscription offer page resulted in a 31.26% increase in subscription sales. The change, applied to the same traffic and page as a previous test, added $77,000 in revenue, bringing the combined impact of…