Digital Media Spotlight
Business & Finance
About
Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.
Episodes
- Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies
This episode features Kevin Teeven discussing DISTRIKT's AI strategies for transforming business agility. It covers his journey, the company's solutions, the role of a unified data fabric, and AI as a strategist, including insights from a…
- Whitney Hart on Pioneering AI Search Strategies at Avenue Z
Whitney Hart, Chief Strategy Officer at Avenue Z, shares insights on her career path from communications to leading AI-driven marketing strategies. The discussion covers AI search and optimization techniques.
- Beth Trejo on Navigating Entrepreneurship and Scaling Challenges
Beth Trejo, founder of digital marketing agency Chatterkick, discusses her entrepreneurial journey, including scaling challenges, selling her business to private equity, and buying it back. The episode covers microcontent strategies and th…
- Laura Patterson on Data-Driven Growth Strategies
Laura Patterson, President of VisionEdge Marketing, shares insights on data-driven growth strategies for B2B companies. The episode covers marketing performance management, customer-centric approaches, and her entrepreneurial journey.
- Patrick Brightman on Navigating PR and AI Search at 3E Public Relations
Patrick Brightman, CEO of 3E Public Relations, shares his journey from journalism to PR, discusses industry changes, and explores the impact of AI search and tools like ChatGPT on marketing and communication strategies.
- Always Be Testing: A Simple Growth Framework
Host Michael Bernzweig interviews Tim Davidson about a framework for hypothesis-driven experimentation. They discuss prioritizing tests, overcoming challenges like low traffic, and using failure as data for growth, with examples from e-com…
- Owning Your Marketing Data in the Age of AI
In this episode, host Michael Bernzweig and Kevin Wassong discuss the importance of marketers owning their data. Kevin Wassong argues that creative and historical campaign data constitute a company’s brand DNA, and advocates for an AI-powe…
- Making Digital Products Sticky: Metrics, Messaging, and Habits
This episode features Jono Bacon discussing how to build movements around products, moving beyond vanity metrics to focus on authentic communication and habit-forming design. Topics include engagement signals, onboarding, and community jou…
- How Clearscope’s Bernard Huang Wins in AI Search and AEO
Bernard Huang of Clearscope explains how AI is changing search, detailing the emergence of Answer/Generative Engine Optimization (AEO/GEO). He outlines methods for brands to improve their visibility in AI-driven search results by managing…
- Crafting Impactful Ads: Messaging Secrets
This episode explores why many digital ad campaigns fail, focusing on the importance of messaging over creative or targeting. Allan Khazak, CEO of Vroom Media Group, shares a practical messaging framework and discusses adapting messages fo…
- Driving AI-Era Search Traffic
This episode of Digital Media Spotlight features John Russell discussing strategies to combat website traffic loss. He emphasizes the importance of traffic quality, precise keyword and content strategy, and effective indexing techniques, o…