Death to the Corporate Video
Business & Finance
About
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Episodes
- Make it clear or don’t make it
Guy discusses in 'Death to the Corporate Video' that video advertising success hinges on clarity, not creativity. He argues that confusing ads fail because clarity must be integrated from the start, not fixed later, especially when audienc…
- 4 B2B video ad trends for 2026
In this episode, Guy Bauer explores four B2B video trends for 2026: AI-written scripts, the rise of Apple-style product videos, the necessity of vertical video, and the mainstreaming of creativity in B2B marketing.
- We're making a movie!
Guy Bauer explains his decision to transition from client projects to producing his first feature film, emphasizing that dividing major undertakings into smaller steps can make seemingly impossible tasks achievable.
- Why Umault's work works
Host Guy Bauer reveals that Umault's success stems from joy, experimentation, and truth-telling, rather than starting with strategy. He explains how honesty fosters connection and why creative risks are more beneficial than playing it safe.
- What is your brand fighting against?
This episode discusses defining a clear, specific “enemy” to sharpen a brand and its creative output. The approach suggests fighting a specific quality or approach rather than a generic category problem to naturally filter customers.
- The biggest lesson I've learned about marketing
Guy Bauer, founder and creative director of Umault, shares his biggest marketing lesson: consistency is key and one should never stop marketing efforts. He uses analogies to explain why consistent momentum is more important than achieving…
- 5 things to know before making an AI video ad
In this episode of Death to the Corporate Video, Guy Bauer shares five essential points to consider before producing AI video ads. He covers the legal landscape, the actual problem-solving capabilities of AI, and potential negative outcome…
- The best b2b video ads have these three things
Guy Bauer, founder of Umault, discusses three essential elements for effective B2B video advertising: characters with a clear point of view, a single focused message, and the necessity of conflict in storytelling. He also shares a personal…
- How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
This episode covers three major trends impacting B2B video marketing in 2025: the shift towards distinct brand personalities rather than imitating viral trends, the implications of decreased organic reach on platforms like LinkedIn, and st…
- Entertaining your audience is no longer optional
Host Guy Bauer discusses how AI video tools have made high production values common, emphasizing that genuine entertainment and storytelling are now essential for brands to stand out. He uses examples to illustrate how compelling content,…
- Why B2B marketers need AI — and a firm hand on the wheel
This episode of Death to the Corporate Video explores the role of AI in B2B marketing, using a Star Wars fan film made with AI as a reference. It highlights the necessity of AI tools while emphasizing the need for human guidance.
- Go with your gut (yes, even in B2B)
This episode features Guy Bauer discussing creativity in B2B marketing, advocating for trusting one's instincts. It explores how rules can hinder ideas, lessons from The Godfather on creative confidence, and the value of intuition in marke…
- Why you should invest in creative B2B video ads
This episode of Death to the Corporate Video explores the benefits of investing in creative B2B video advertisements. It contrasts creative ads with uncreative ones, using a carnival mallet analogy to illustrate that while both carry risk,…
- Six ways to raise your chances of going viral
This episode details six strategies to increase the likelihood of content going viral. Tactics include focusing promotional efforts on a single platform, engaging with relevant influencers, developing a compelling press angle, optimizing Y…
- How to NOT be funny
This episode discusses the importance of originality in humor, advising against stale, recycled jokes. It encourages taking creative risks, embracing uncertainty, and finding comedic impact through authenticity and fresh perspectives.
- How to go from corporate to captivating
This episode discusses how to move from corporate video to captivating content through incremental creativity. It suggests starting with small experiments to ease stakeholders into new ideas, contrasting the risk aversion of big brands wit…
- Your Competitors All Sound the Same (Here's How to Be Different)
This episode discusses the B2B marketing mistake of focusing on product differentiation when competitors are similar. It suggests prioritizing audience connection and emotion as a key differentiator, using examples like Australian Lamb and…
- The 5 ingredients of a great B2B ad
This episode outlines five essential components for creating effective B2B advertisements: compelling storytelling, authentic performances, realistic dialogue, strong visual elements, and high-quality audio production.
- Unlocking the power of story
This episode features Chris LeClerc discussing Territory6 and the significance of storytelling in marketing. Topics include visual storytelling, brand narratives, the barbell approach, and the importance of conflict in compelling stories.
- If you must make a corporate video...
This episode provides 5 tips for making corporate videos: shoot interviews outside, frame shots creatively, avoid stock footage by planning or using illustrations, keep videos under 2.5 minutes, find music before shooting to guide the proc…
- The most critical moment for your B2B video ad
In this episode, Guy explains that the most critical step in producing an effective B2B video ad campaign is obtaining script approval. He likens this phase to a rocket
- When it works, keep doing it
The podcast episode "When it works, keep doing it" from Death to the Corporate Video discusses the effectiveness of sticking with a proven marketing strategy. The speaker argues that if a formula is delivering results, it should not be cha…
- Market to the human source code, not the trendy operating system
This episode discusses how to create marketing content based on enduring human truths rather than fleeting trends. It uses examples such as Monty Python to illustrate how thematic content retains relevance compared to topical, trend-focuse…
- The fake podcast interview tactic has to stop
This episode of Death to the Corporate Video exposes the "fake podcast interview" B2B marketing tactic, arguing it is damaging to brands and advocating for more genuine prospect engagement.
- Your project will fail without this person
This episode discusses the critical role of an internal team member who protects creativity and navigates internal pressures to ensure project success. It provides guidance on identifying and empowering this individual.
- Effective marketing is a lot simpler than you think
This episode discusses how effective marketing can be simplified by prioritizing fundamentals and intuition over complex trends. The hosts share personal experiences and realizations about finding the best ideas through a more intuitive ap…
- Three ways to get stakeholders to approve creative
This episode discusses three methods for obtaining stakeholder approval on creative projects. It emphasizes strategic guidance, risk redefinition, and smart navigation of the approval process, aiming to transform potential rejections into…
- How creativity is driving our growth
In this episode of Death to the Corporate Video, host Guy Bauer explores how creativity fuels growth at Umault. The discussion covers moving beyond traditional marketing, using storytelling for brand recognition, and applying unconventiona…
- How to get leads…now
In this episode, Guy Bauer introduces a lead generation technique focused on understanding clients' thoughts to identify their needs. The discussion covers crafting marketing messages that feel personalized and effectively convert prospect…
- The secret of Umault’s marketing
Guy Bauer shares Umault's unique marketing strategy, emphasizing the acceptance and learning from an 85% failure rate. The episode covers their experiences with viral successes and unsuccessful campaigns, presenting failure as a key compon…
- Your audience is not boring
Guy Bauer uses personal stories to discuss the complexity of clients, showing their diverse interests beyond professional roles. The episode offers insights for content creators on engaging with multifaceted audiences.
- Stop being so dang strategic
On Death to the Corporate Video, host Guy Bauer questions rigid B2B video strategies, using the parody "Possessed" as an example. He suggests creativity thrives on experimentation and embracing irrational choices rather than following a fo…
- No one wants to watch ads
This episode discusses the common viewer behavior of skipping advertisements, even those from reputable brands like GEICO or Acura. It suggests that acknowledging this reluctance is key for brands to develop more effective advertising stra…
- The most important rule to know before making a B2B video ad
This episode of Death to the Corporate Video covers the single most important factor for creating effective B2B video ads. Hosts Guy and Hope also discuss how to select a video ad agency and share a special announcement.
- 6 B2B video ad problems you aren’t worrying about — but should
This episode identifies six critical issues B2B marketers should address for video ad success, including budget allocation, ad length, customer perception over internal opinions, understanding millennial buyers, the long-term nature of vid…
- 6 tips to make your B2B video cool
In this episode of "Death to the Corporate Video," hosts Guy and Hope share six actionable tips for making B2B videos more engaging. They cover simplifying content, improving production design, embracing unconventional ideas, and adding vi…
- Project breakdown: It’s time for Slingshot
This episode breaks down the Slingshot project, covering the client's needs, the strategy employed, the creative process, and the wins and challenges faced during pre-production, production, and post.
- Super Bowl commercial roundup 2023
This episode of Death to the Corporate Video discusses the 2023 Super Bowl commercials, focusing on B2B entries from Squarespace, Workday, and Crowdstrike. Hosts Guy and Hope analyze themes such as nostalgia and celebrity appearances, and…
- 5 B2B marketing myths to bust in 2023
This episode of Death to the Corporate Video debunks five common B2B marketing myths that can impede business growth. Myths addressed include the necessity of being trendy, viewing marketing as a controllable faucet, assuming good ads guar…
- 6 tips to get the most out of your B2B video marketing budget in 2023
In this episode, Guy and Hope offer six strategies for optimizing a 2023 B2B video marketing budget. Key advice includes a 60/40 branding-to-activation split, batching production for efficiency, aligning budget with the sales funnel, focus…
- 6 B2B video ad trends for 2023
This episode covers key B2B video marketing trends for 2023, noting the decline of corporate video and the adoption of B2C tactics. Trends discussed include B2B streaming networks, more humor in ads, expanded distribution channels, shorter…
- 5 things to know before starting a B2B video ad project
This episode of Death to the Corporate Video outlines five realistic expectations for B2B video ad projects: projects can take time, be expensive, require significant production time, face attribution challenges, and need a distribution pl…
- How to make a game-changing B2B video ad
This episode of "Death to the Corporate Video" details how to make an effective B2B video ad by prioritizing strategy and concepting. Hosts Guy and Hope offer advice on brainstorming, hiring copywriters, and storyboarding.
- 5 realistic expectations you need for your B2B audience
This episode discusses five realistic expectations for B2B audiences regarding marketing videos. It covers their mindset, attention span, and decision-making processes to help creators produce more effective content.
- How to overcome fear of failure in marketing
This episode of Death to the Corporate Video explores the fear of failure that prevents marketers from launching campaigns, identifies its roots, and offers solutions. It also addresses an error regarding the stars of a controversial Pepsi…
- The biggest mistake marketers make when starting a creative project
The biggest mistake marketers make when starting a creative project is having the final idea already decided, which can lead to resistance to agency suggestions, contorted strategies, and potential issues with stakeholders. The episode sug…
- How to explain your B2B product using video
This episode of Death to the Corporate Video addresses the common challenge of explaining B2B products through video, critiquing ineffective approaches and offering two alternative frameworks for more helpful and engaging content.
- Should B2B companies advertise on TV?
This episode of "Death to the Corporate Video" examines whether B2B companies should advertise on streaming TV platforms such as Hulu. Hosts Guy and Hope explore the potential benefits of OTT advertising for brand awareness versus the risk…
- The three videos every B2B company needs
This episode of Death to the Corporate Video outlines three key videos for B2B marketing funnels: an awareness ad introducing the problem solved, a consideration video explaining the product and benefits, and a decision video reassuring bu…
- 5 B2B ad trends for 2022
The episode identifies five B2B advertising trends for 2022, noting that "not boring" ads, celebrity endorsements, and a focus on "brand" are current. It declares the one-size-fits-all B2B video obsolete and advises against using history t…