Micaela Piccolo doesn't want you to feel like you are "screaming into the void" with your marketing.

What a banger! This one is going to be homework the next time I teach a brand management class. My guest today is Micaela Piccolo. Micaela runs an agency called Pony Social and is a fractional CMO with Dano's Dangerous Tequila. Which is amazing stuff. We had a deep dive conversation about Dano's, Pony Social, and marketing. In our conversation, we hit on things such as: Building brand awareness around the term agave Being a disrupter in a market segment Picking an enemy in your branding TikTok and social media Loyalty Market Research ...and, a lot more.

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