Dave Wakeman's The Business of Fun Podcast
Katy Raines's childhood taught her to focus on the audience...
My guest today is Katy Raines. Katy is the Founder & CEO of Indigo. This was a great conversation focused on having an audience centered strategy when it comes to building an audince. We got into a lot of stuff today: Katy's childhood and her introduction to the arts. Why arts can be too product focused. How some decisions are made by budget and habit. Meeting today's audience in new ways. The 3 levels of the product. Much more! Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com Visit my website at www.DaveWakeman.com Join our 'Talking Tickets' Slack Channel!