Solving Data Quality Challenges with Dyna Boen of Escalent, Jon Kay of Intuit, Bob Fawson of Data Quality Co-op and Steven Snell of Rep Data
On this episode, host Sima Vasa leads a candid panel discussion on the state of data quality with four industry leaders: Dyna Boen , EVP/Managing Director of Escalent ; Jon Kay , Principal Market Research Manager of Intuit ; Bob Fawson , Co-Founder of Data Quality Co-Op ; and Steven Snell, EVP, Head of Research of Rep Data . Together, they explore the growing challenges of fraud, trust and integrity in research, and the solutions needed to safeguard reliable insights. Key Takeaways: 00:00 Introduction. 03:26 Prospect panel data quality has declined sharply. 08:30 The industry faces a coordination problem in data quality. 11:42 Good-looking fraud now impacts up to a quarter of respondents. 18:20 Vendor tools differ greatly in detecting fraud and inattention. 24:28 Respondent experience is critical to achieving trustworthy results. 26:38 Brands cannot rely on flawed data for product launches or tracking. 31:02 Industry change is accelerating, creating both risk and opportunity. 32:54 Real progress begins when clients ask vendors the tough questions. 35:06 Data quality is a game of inches, not silver bullets. Resources Mentioned: Escalent | Website Intuit | Website Data Quality Co-Op | Website Rep Data | Website Thanks for listening to the “Data Gurus” podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech