Leveraging AI as a Research Tool with Chris Barry at The Evolved Group
On this episode, host Sima Vasa is joined by Chris Barry , CEO of HumanListening™ at The Evolved Group , who discusses the role of AI tools, specifically large language learning models, in data research. Chris and Sima discussed the following in relation to AI and data acquisition: – The ability of AI to elicit better responses from consumers than human surveyors. – Why feedback of extremes is easier to come by than more measured feedback. – How conversational AI can be used to explore the drivers behind customer responses. – Adaptive AI personas that can be rolled out to better engage with specific demographics. – The non-judgemental nature of AI chatbots that provokes better feedback on sensitive topics. – The relationship between AI research tools and the expertise and skill of human researchers. In the evolving digital landscape, the best researchers marry human expertise with digital efficiency. – The Evolved Group – HumanListening™ – Sima Vasa – Infinity Squared – Infinity Squared – LinkedIn Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions