How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane
On this episode, host Sima Vasa talks to Kai Stübane , Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48) CX boosts top-line revenue. (09:00) Global shift toward automation and self-service. (13:03) Personalization is critical to customer satisfaction. (16:48) AI’s growing role in customer experience. (17:45) Focus on CX leads to market growth. (21:00) Clean data is crucial for AI and automation. Resources Mentioned: SAP CX Solutions FlixBus Greyhound Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech