#12 How to choose your Customer Service channel mix
In this podcast I answer to a frequent question 'which customer service channel should I invest on?' Highlights of this episode below: 00:05 Intro and welcome 00:57 'Which customer service channels shall my brand choose?' 01:47 Why active listing is the first step to take before any decision 02:41 [Case study #1] How Hyatt hotels is piloting Facebook Messengers to deal with their customers 03:35 Main pros of using FB Messenger as customer service channel 04:23 [Case study #2] How Booking.com leverage customer (self) service 05:59 Listen to my special tip for you... 06:07 Outro / Thanks / Podcast subscriptions *** *** *** Read full article on LinkedIn –> http://bit.ly/1OSOgbv *** *** *** Subscribe here –> http://www.spreaker.com/show/social-antipasti-english_1 *** *** ***