94: MJ Yang (CU) and Ethan Decker, Founder, Applied Brand Science and Proprietor/Mixologist, Pits & Stems (Boulder)
In this episode of Creative Distillation, Ethan Decker shares his journey from ecology to brand strategy, outlining universal branding laws and actionable insights for businesses. He discusses the "myth of the passionate customer" and the importance of memorable branding, joined…