57: Trent Williams (BYU) on the "Architecture of Hope" + Sweet Cow Ice Cream
University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director jeffrey.york@colorado.edu Brad Werner | Instructor | Teaching Director walter.werner@colorado.edu Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | deming@colorado.edu -- EPISODE 57: Trent Williams (BYU) on the "Architecture of Hope" + Sweet Cow Ice Cream There’s a sweet twist to this episode, as Brad and Jeff are joined by Trent Williams, Associate Professor of Entrepreneurship at Brigham Young University, for a tasting of frozen treats from Sweet Cow, a Colorado-based Ice Cream chain trying to make a better world, in addition to amazing ice cream. Vegan ice cream, sorbet, or regular ol’ straight up ice cream…which will be the favorite? Stay tuned for this revelation, as well as a wider-ranging discussion about Trent’s recent research, extensive academic career and his focus on new venture emergence and innovation in crisis conditions. Enjoy and cheers! Learn more about Sweet Cow Ice Cream and order merch at sweetcow.com. Learn more about Trent Williams on his faculty page at Marriott BYU: https://marriott.byu.edu/directory/details?id=88468 -- Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at CDpodcast@colorado.edu. Thanks for listening. - An Analog Digital Arts Production for the Deming Center for Entrepreneurship Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs