Commerce Untold
Business & Finance
About
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.
Episodes
- 206. Why Your 3PL Is Killing Your Business ft. Leo Rodriguez
Leo Rodriguez, Vice President at River Plate Inc., joins Eitan Koter to discuss how to identify issues with a 3PL and what fast-growing brands often misunderstand when scaling. He also covers how bundling, returns, and data dashboards cont…
- 205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner
This episode of Commerce Untold features Pamela Wagner, who discusses common reasons for ad failures, strategies for scaling paid campaigns effectively, and the importance of organic marketing. The conversation also covers the differences…
- 204. Smarter Ads That Profit ft. Matt Raminick
Matt Raminick, Founder and CEO of Sunnyside, joins Eitan Koter to discuss performance marketing. They explore the importance of profitability at the order level, total marketing efficiency, and customer acquisition strategies, moving beyon…
- 203. Why Paid Ads Are Breaking Your Business ft. Adam Callinan
Eitan Koter and Adam Callinan discuss how e-commerce brands can prioritize profit over revenue and achieve long-term business success. They explore managing costs, understanding profit drivers, and effective paid media strategies.
- 202. Why TikTok Beats Instagram for Sales ft. Íñigo Rivero
Eitan Koter and Íñigo Rivero discuss how TikTok has evolved into a significant sales channel, focusing on authentic content, engagement, and the opportunities presented by TikTok Shop and social commerce. They also explain effective influe…
- 201. Retail Strategy Tips Every Ecommerce Founder Needs ft. Rebekah Kondrat
In this episode of Commerce Untold, Eitan Koter and Rebekah Kondrat discuss retail strategies for e-commerce brands looking to expand into physical stores. They cover topics like when to open a first store, profitable store operations, and…
- 200. The Truth About Creator Marketing ROI with Megan Vasquez
Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin, discusses creator marketing ROI. She shares insights on forecasting revenue from influencers, aligning campaign goals with creators, and the significance of long-…
- 199. Why Your Amazon Page Isn’t Converting with Daniela Bolzmann
Daniela Bolzmann, founder of Mindful Goods, talks with Eitan Koter about optimizing Amazon listings. They discuss how to improve conversion rates, covering topics like SEO, creative strategies, and understanding the Amazon funnel.
- 198. How To Launch A Beauty Brand with David Feuerstein
David Feuerstein, Founder and CBO of CREATOR, joins Eitan Koter to discuss how beauty brands can launch products with less risk. They cover on-demand production, inventory management, and the role of AI in forecasting and production planni…
- 197. Email Marketing Secrets Every Shopify Brand Needs with Jordan Gordon
In this episode, Jordan Gordon shares insights on email marketing, retention, and conversion rate optimization for Shopify brands. He explains how email contributes to revenue and supports advertising efforts.
- 196. Franchise Startup Guide for First-Time Owners with Jon Ostenson
Jon Ostenson provides a guide for first-time franchise owners. He explains how franchise models are structured, discusses non-food franchises, and offers advice on common mistakes and financing.
- 195. Retail vs DTC What Brands Miss with Talor Ofer
This episode features Talor Ofer, founder of Retail Empire, discussing the process for brands to enter brick-and-mortar retail in the US. He covers common challenges and the decision-making process of retail buyers.
- 194. Future of Retail and AI Trends with Avani Oswal
In this episode, Avani Oswal, Head of Digital at Elizée and Founder at Catalyst, joins Eitan Koter to discuss the future of retail and AI trends. They explore how technology fits into retail, the importance of testing new tools, and the ev…
- 193. B2B Ecommerce Mistakes to Avoid with Jason Greenwood
This episode features Jason Greenwood discussing B2B ecommerce. He covers why B2B commerce has followed a different path than DTC, how COVID accelerated change, and what modern B2B buyers expect from suppliers. The conversation also touche…
- 192. How to Build a Profitable Ecommerce Store with Lars Hauwert
Lars Hauwert, founder of Howard Consulting, shares his journey in ecommerce, discussing strategies for building and scaling online stores. He emphasizes the importance of product quality, conversion optimization, and customer retention.
- 191. Cash Flow Mistakes Killing Ecom Brands with Rob te Braake
In this episode, Rob te Braake, founder of Insight Matters, joins Eitan Koter to discuss how e-commerce brands should approach finance. They cover common cash flow mistakes, the importance of management accounting, and strategies for bette…
- 190. Modern PR Strategies That Actually Work with Victoria Vaughan
Eitan Koter and Victoria Vaughan discuss modern PR strategies, the impact of AI on PR, developing brand stories, and the importance of founder-led PR. They also cover product launches and earned media.
- 189. Why Your Product Costs More with Ricky Ho
Ricky Ho, CEO and co-founder of SourceReady, speaks about product sourcing, manufacturer selection, and building a supply chain. He discusses challenges faced by small brands and how to find suitable suppliers.
- 188. From Amazon Seller to Profit Machine with Andrew Maff
Andrew Maff, founder and CEO of BlueTuskr, joins Eitan Koter to discuss e-commerce strategies. They talk about the risks of solely relying on Amazon, how to diversify sales channels, and the role of SEO in driving traffic. The conversation…
- 187. Know Your Cash Flow Secrets with Arthur Glinkin
In this episode, Arthur Glinkin of SNG Bookkeeping joins host Eitan Koter to discuss essential bookkeeping practices for online brands. They cover topics such as understanding financial statements, common mistakes, sales tax compliance, an…
- 186. E-commerce Tax Secrets Every Seller Needs with Reuben Mattinson
This episode of Commerce Untold features Reuben Mattinson, CEO of RJM Tax Exemption, who discusses e-commerce tax complexities for online sellers. He covers topics such as sales tax compliance, "nexus," and common tax mistakes that can imp…
- 185. What Customers Really Want with Rick DeLisi
Rick DeLisi, author and customer loyalty researcher, joins Eitan Koter on Commerce Untold to discuss what customers really want. They explore how everyday customer conversations influence loyalty, the role of AI in customer service, and th…
- 184. Why Your Ads Don’t Work with Arooba Kamal
In this episode, Arooba Kamal, a full-funnel growth operator, discusses why ads don't work. She shares her approach to helping DTC brands achieve sustainable growth by focusing on customer insights, creative alignment, and practical execut…
- 183. How to Make Money Selling Digital Businesses with Gregory Elfrink
In this episode, Gregory Elfrink, Head of Marketing at Empire Flippers, discusses the process of selling digital businesses. He shares insights on marketing, valuations, and current trends in the digital M&A market.
- 182. How To Align Marketing With Business Goals with Francesco Alfano
In this episode of Commerce Untold, Francesco Alfano shares insights on connecting company strategy to day-to-day marketing work. He discusses the importance of context, culture, and personal branding, along with challenges in marketing me…
- 181. The Power of Belonging in Branding with Chelsea Burns
Chelsea Burns, known as The Marketing Psychologist™, joins Eitan Koter on Commerce Untold to discuss the importance of belonging in branding. She shares her BELONG™ Framework, which focuses on building trust and connection through integrit…
- 180. How to Market Your Brand Online with Jake Levin
Jake Levin, founder and CEO of Inflection Growth, joins Eitan Koter on Commerce Untold to discuss how to market brands online. They cover the shift in e-commerce towards balancing growth with margins, effective ad spending, and strategic c…
- 179. Google Ads Tips That Really Work with Dan Chorlton
Eitan Koter interviews Dan Chorlton, CEO of Goa Marketing, about Google Ads strategies. They discuss automation, campaign optimization, ad formats, and effective ad spend management.
- 178. Stop Losing Cash from Unsold Inventory with Matt Putra
In this episode, Matt Putra, a Fractional CFO, explains how e-commerce and CPG businesses can improve cash flow and avoid losses from unsold inventory. He discusses the critical difference between profit and cash flow, common financial mis…
- 177. Stop Wasting Ad Spend on Fake Clicks with Rich Kahn
Eitan Koter and Rich Kahn discuss ad fraud and its impact on digital marketing ad spend. Rich Kahn explains how fake traffic infiltrates advertising channels and what steps companies can take to identify and prevent it, highlighting the ro…
- 176. Marketing Secrets No One Shares with Wilson Zehr
In this episode, Eitan Koter interviews Wilson Zehr, CEO of Zairmail, about the comeback of direct mail marketing. Zehr explains how direct mail offers precise targeting and cuts through digital clutter for effective campaigns.
- 175. Marketplace Mistakes To Avoid with Will Haire
Will Haire, co-founder of BellaVix, joins the podcast to discuss common marketplace mistakes brands make on platforms like Amazon and Walmart. He shares insights on optimizing product listings, choosing the right platforms, and protecting…
- 174. Everything to Know About AI Video with John Gargiulo
This episode features John Gargiulo, founder and CEO of Airpost, discussing the impact of AI on video advertising for e-commerce. He explains how Airpost combines AI with human elements to create authentic and scalable video content. The c…
- 173. Secrets to Great Video Content with Justin Ware
Justin Ware, co-founder of Camcorder AI, discusses video content strategies and the use of AI in video production. He emphasizes the importance of authenticity in video marketing to connect with audiences and build brand trust.
- 172. How to Make Better Brand Videos with Dani Dufresne
Eitan Koter and Dani Dufresne discuss making better brand videos. They explore effective video and content strategy, shifting from quantity to meaningful storytelling.
- 171. The Secret to Amazon Product Ranking with Pasha Knish
Pasha Knish, founder and CEO of AMZ Optimized, discusses strategies for Amazon product ranking. He explains shifts from white-label products to branding, optimizing listings, and using tools like DSP for growth.
- 170. How to Track Marketing That Works with Joshua Lauer
Eitan Koter and Joshua Lauer discuss how to track marketing that works. They cover cleaning up Google Analytics (GA4), streamlining reporting, and using data to make better decisions for eCommerce and B2B sites.
- 169. Fix Your Website’s Conversion Rate with Matthew Stafford
Matthew Stafford joins Commerce Untold to discuss enhancing e-commerce conversion rates. The conversation covers website optimization, customer behavior analysis, user experience simplification, the role of AI, and gathering honest custome…
- 168. Brand Building Tips That Actually Work with Dave Behar
Eitan Koter interviews Dave Behar, founder and CEO of ION, about brand building. They discuss the importance of a strong brand, the role of short-form content, and adapting business strategies.
- 167. The Biggest Myths About AI Marketing with Satej Sirur
Satej Sirur, CEO of Rocketium, and host Eitan Koter discuss the realities of AI in marketing, focusing on creative production workflows and common misconceptions. Sirur explains how Rocketium helps brands manage large-scale content creatio…
- 166. Big Mistakes Brands Make In Influencer Marketing with William Gasner
This episode of Commerce Untold features William Gasner, who discusses common brand mistakes in influencer marketing. He explains why micro-influencers and product seeding are effective, and how influencer traffic can improve Amazon rankin…
- 165. How to Use TikTok for Amazon Sales with Dylan Lam
Eitan Koter interviews Dylan Lam, founder of Omirank, about using TikTok for Amazon sales. They discuss identifying product potential, testing product interest, and leveraging quiz funnels for increased conversions. Lam also addresses comm…
- 164. What Most Online Brands Get Wrong with Raminta Kersulyte
Eitan Koter interviews Raminta Kersulyte, founder of WFMA, about common mistakes online brands make. They discuss the importance of website conversion rates, effective A/B testing, and strategic content creation in e-commerce, along with t…
- 163. Get Massive Publicity Without Big Budgets with Gloria Chou
In this episode of Commerce Untold, Gloria Chou, an award-winning PR strategist, discusses how small businesses can achieve significant media publicity without large budgets. She shares her CPR pitching method for organic media coverage an…
- 162. Creator Marketing Secrets You Need to Know with Paula Bruno
Paula Bruno, CEO of Intuition Media Group, discusses creator marketing strategies. She covers building micro-communities, choosing effective influencers, identifying real engagement, and the growth of live shopping and shoppable video.
- 161. Facebook Ads: You're Doing It Wrong with Marin Ištvanić
Marin Ištvanić, Head of Performance Marketing at Inspire, discusses common pitfalls and strategies for Facebook advertising. He talks about how Facebook's newest algorithms affect ad performance and how to avoid costly mistakes. Marin emph…
- 160. The Retail Truth No One Tells You with Angela Gearhart
Eitan Koter and Angela Gearhart discuss customer experience, brand loyalty, unified commerce, and AI in retail. They explore why customers aren’t buying and how to connect product, messaging, and customer interests.
- 159. Why Most Ads Fail (And How to Fix) with Jiri Boudal
This episode features Jiri Boudal, CEO of Behaviour Labs, discussing why most ads fail and how to improve them. He explains why traditional ad testing is often ineffective and how brands can leverage memory, emotion, and brand codes to inf…
- 158. How to Fix Your Boring Brand Messages with Alice Brown
Alice Brown, founder of Seventh Wave Stories, joins Eitan Koter to discuss improving brand messages. She explains how her background in coaching helps her craft marketing messages that connect with people by focusing on customer language,…
- 157. Social Commerce Secrets Revealed with Mike Feldman
In this episode, Mike Feldman from VaynerMedia discusses retail media and social commerce. He shares insights on how brands can leverage these to drive results, covering topics like creator-led campaigns and live selling.