Coffee N° 5 with Lara Schmoisman

The Digital Revolution: User Experience and Tech Strategy with Don Allen

Send us Fan Mail Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage. We'll talk about : The surprising truth about SEO today—and why organic reach is (almost) a myth. Why a "compelling website" is now just "table stakes" in e-commerce. The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions. How AI is revolutionizing product tagging and SEO for high-fashion platforms. The biggest challenge of migrating to new platforms—it's not the tech, it's the people. The key difference between physical and online stores: dynamic personalization. Moda Operandi's marketplace strategy: leveraging it for hard-to-store items and new designers. For more information, visit Don Allen' LinkedIn . Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

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