Coffee N° 5 with Lara Schmoisman

Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns

Send us Fan Mail Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth. We'll talk about : The mindset shift that helped Blair move from chasing clients to choosing them. What not to include in a proposal—and how to avoid giving strategy away too soon. When your sales process is actually shaping the entire client relationship. Why real authority isn’t loud—it’s clear. How value-based pricing changes everything. For more information, visit Blair Enns' LinkedIn . Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

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