2026 Is Calling: What Marketers Need to Know with Lara Schmoisman

Send us Fan Mail In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected. We'll talk about : The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your growth. Generative Engine Optimization (GEO): clarity as the new currency for AI. AI agents as shoppers: what it means when software researches, compares, and negotiates for consumers. Responsible AI: why governance, rules, and human oversight will define how brands use technology. Content in 2026: real storytelling, crafted value, SEO-backed captions, and the end of shallow posting. The rise of micro-experts: why niche credibility beats mass follower counts. Privacy & first-party data: what owning your customer information really means. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

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